This document provides suggestions for applying art to various consumer touchpoints at Nando's restaurants to promote their art initiative. These include applying artworks to menus, customer care cards, purchase slips, takeaway cutlery, coffee cups, packaging, extra sauce containers, doors, waiting areas, and art walls. Internally, art could be featured in newsletters like Peri-Post and magazines like Nandoca and Shisa to profile artists and share their stories with employees. The goal is to increase awareness of the art initiative and support local artists.

1. • ART INITIATIVE

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6. STATIONERY
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7. NAME DESCRIPTION LOCATION IMAGE SUGGESTION
Menu The cover includes peri-peri Counter & Table
graphics, brand story and brand
promise while the inside profiles
the usual product offerings.
An alternative option is run an
art competition where winners
stand a chance to have their
artworks on the menu covers.
Customer Care Cards. These cards offer the consumer Counter Apply artworks to the business
a platform to voice out their cards (refer to past work).
opinions and complaints about
the service they experienced.
Slips Purchase slips have the Counter Replace the copy with
customer’s total cost and the informative facts about how the
back has interesting fact Nando’s Art Initiative is changing
concerning Nando’s. artist lives.

8. NAME DESCRIPTION LOCATION IMAGE SUGGESTION
Takeaway cutlery These include sauce sachets, Takeaway pass through & Apply artworks to all the items.
takeaway pass through waiting area. Preferably print art works that
serviettes, straws and salad Will provide intriguing patterns.
dressing.
Coffee take- away cups Unbranded card coffee cups Coffee Station
with a plastic sippy lid are used
to serve the takeaway hot
beverages – a branded slip is
placed over this unbranded cup
before serving – see above.
Packaging Take away packaging range that Counter Profile artworks to form part of
has multiple designs. The range the limited edition packs, or
consists of carrier bags, burger, write the artist’s story on the
chips containers, ect. Mainly packs. Use both sides to
used by taker away customers. document the now and then of
the artist’s development.
Extra sauces These are stored to exchange Tables
with empty sauces on the
condiment stands on the tables
– to save time in busy periods.
Brief artists to create artworks
inspired by the famous Nando’s
sauces. A vinyl version of the art
work will be applied to these
picture frames that store the
sauces.

9. CONSUMER TOUCH POINTS
NAME DESCRIPTION LOCATION IMAGE SUGGESTION
Door Front entrance to the store. Door entrance Apply vinyl print patterns.
Some stores may have more
than one entrance. On the door
we display Nando’s window
decal branding, trading hour
sticker, open/closed signage,
security signage. The Nando’s
external signage often appears
above or near the main door
(Follow next slide)
Waiting Area Following the front entrance of Entrance space
the store is the waiting are
where most foot traffic takes
place. This area is occupied with
promotional messaging for
customers.
Art Wall This is where prominent pieces Seating Area
by various artists are displayed.
All the art work is sourced to
support the art initiative.
Include an artist’s plaque and
rationale next to the art work.
(Follow next slide)

10. WAITING AREA / ART WALL SUGGESTIONS:
To track our artist’s progress we This framing technique could be Behind all toilet doors there This inspiration could be applied For every kiddies pack bought it
could honour them by applied to our artist of the could be a list of all the ways for the waiting area. Perhaps will come with a piece of a puzzle.
showcasing their awards. This month: January to February. artists’ lives have been chairs, steps, ect. could be Perhaps each puzzle costs R2,00
would challenge the Art Initiative transformed, or it could be a list painted onto the wall. Customers and the proceeds can go to art
to expose them to recognized of artists’ personal dreams. could then interact with the material supplies for local
platforms. painted chairs by pretending they schools.
are sitting on them. Customers
can then take photos to upload
unto the Art Initiative website.

11. SUGGESTIONS:
Apply a simply sign above the allocated art The Art Initiative can use the Creative Block exhibitions Using a mobile APP customers can get more information about an artist
section to inform customers about the to sell their t-shirt range. be scanning the artist’s work. The results will give more information
initiative. about the artist’s inspiration and profile their existing working. From
the results the customer can opt to buy a print version of the artist work
at a more affordable price.

12. INTERNAL COMMUNICATIONS:
PERI-POST NANDOCA SHISA
Online staff news letter updated on a weekly basis. This post An international Nando’s publication that is released SHISA magazine is explicitly for the Nando's
notifies the staff about the internal brand activities such as fund quarterly. The Nandoca keeps the worldwide family staff members. It is differentiated from all the
raising events, brand campaigns, job vacancies, ect. connected. This publication offers a platformlife style other internal communication, like newsletters
magazine for the different regions to learn from each. and such as it more of a life style magazine.
Local International Local
• Profile artists of the month. • Activations where artists paint portraits of people. • Décor guide to framing your artwork.
• Segment where artists share their inspiration. • Discussion on how a certain painting is interpreted • Segment where artists share their
• Artists can share tips on starting an art hobby. across the world. inspiration.
• Artist’s Date- creative a guide directing people to art • Artists can share tips on starting an art hobby. • What the !$&% - What does that painting
galleries and events they can visit. • Include a different poster in each publication mean?
• Explain an artist net worth (Before they die).

13. ART INITIATVE WEBSITE
Current:
Suggestion:
• Profile an art workshop with the artists • Create art an interactive library inspired by Google’s art • Use the Nando’s UK website as inspiration
• Have a feature on the artists home town as their inspiration project. by including more information about the art
• Connect a social networking account discussing what is art. • We could include links to where the arts are have initiative by profiling the art collection,
exhibitions. creative block and projects.
• Include a feature into an artist’s mind- interview.

14. CONSUMER TOUCH POINTS
NAME DESCRIPTION LOCATION IMAGE SUGGESTION
Coffee POS Point-of-sale to advertise VIDA Coffee station This is Art Campaign asks people
coffee in-store (Aprons, Table to share their views about
Talkers, cup tags, spider topical artworks on twitter. This
banners, promotional menu challenges people to start
panels) interpreting and appreciating
art.
Apply mosaic art work onto the
Counter Counters are the place where Entrance space counter. Through a competition
customers first interact with different artists will be used to
Nandocas, have access to the compliment the décor theme.
menu and order their meals, get
handed their Chilli Number and Apply the artists’ work onto the
then have a seat in the counter and include a message
restaurant. about the Art Initiative.
Crockery Customers are served food on a Tables Get artists to paint on Nando’s
white crockery set with the plates from it’s existence, these
Nando’s logo. would be displayed around the
restaurant. As a result the
artist’s work becomes valuable.
Trays Used by runner to carry food Found in at the coordination or Apply a diagram illustrating what
and drinks to the tables and to waiter station role the Art Initiative plays. This
clear empty plates from tables internal communication will be
used to educate staff about the
project.