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SEO (Search engine optimization)

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Search engine optimization, How Search Engine Works?,CRAWL process, How Google finds Web Pages?, CACHE,SERP, PageRank. 
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www.meritasdigitalmarketing.com

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SEO (Search engine optimization)

  1. 1. Search Engine Optimization
  2. 2. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. https://en.wikipedia.org/wiki/Search_engine_optimization 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2
  3. 3. How Search EngineWorks? CRAWL CACHE RETRIEVERANK SERP 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3
  4. 4. CRAWL Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index or Cache. Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web.The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4
  5. 5. How Google findsWeb Pages? 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5
  6. 6. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6
  7. 7. CACHE • Don't lookVISUALLY • Check the Source code • Check for Authenticity • Take a virtual copy of website • Store in Google Data Centers 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7
  8. 8. Google Data Centers 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8
  9. 9. RETRIEVE • Retrieve Data from the nearest Data Center • Does it very fast • Retrieve maximum number of relevant information 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9
  10. 10. RANK PageRank is a link analysis algorithm used by Google to help determine the relative importance of a website. Every website is given a Google PageRank score between 0 and 10 on an exponential scale. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10
  11. 11. Google now uses at least 200 ranking factors in their algorithm, including social signals, user- interaction signals, and trust. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11
  12. 12. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12
  13. 13. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13
  14. 14. SERP • Identity • Location • Login/log off • Device 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14
  15. 15. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15

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