1.
Search
Engine
Optimization

2.
Search engine optimization (SEO) is the
process of affecting the visibility of a website or
a web page in a web search engine's unpaid
results — often referred to as "natural,"
"organic," or "earned" results.
https://en.wikipedia.org/wiki/Search_engine_optimization
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3.
How Search EngineWorks?
CRAWL
CACHE
RETRIEVERANK
SERP
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4.
CRAWL
Crawling is the process by which Googlebot discovers
new and updated pages to be added to the Google index
or Cache. Google uses a huge set of computers to fetch
(or "crawl") billions of pages on the web.The program
that does the fetching is called Googlebot (also known
as a robot, bot, or spider).
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5.
How Google findsWeb Pages?
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6.
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7.
CACHE
• Don't lookVISUALLY
• Check the Source code
• Check for Authenticity
• Take a virtual copy of website
• Store in Google Data Centers
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8.
Google Data Centers
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9.
RETRIEVE
• Retrieve Data from the nearest Data Center
• Does it very fast
• Retrieve maximum number of relevant
information
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10.
RANK
PageRank is a link analysis algorithm used by
Google to help determine the relative importance
of a website. Every website is given a Google
PageRank score between 0 and 10 on an
exponential scale.
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11.
Google now uses at least 200 ranking factors in
their algorithm, including social signals, user-
interaction signals, and trust.
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12.
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13.
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14.
SERP
• Identity
• Location
• Login/log off
• Device
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15.
Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
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