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Ready  to go shopping ?
A-brands :  aim at  the heart !
I keepmychoice in mind !  Average of  planned purchases 73% 80% 65% 45% NET ISDR National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
A-brand or not, I decide once and for all !  77% 29% Preference for A-brands 61% 55% NET ISDR National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
How do the FMCG sectors behave?        PRE-SHOPPING STIMULI Average NET ISDR 1st quintile 2.1% 2nd quintile 5.9% 3rd quintile 8.2% 4th quintile 11.9% 5th quintile 15.8% Vitamins & mineralsaltproducts Pilsbeer Probiotic drinks Cola drinks Chocolate Breakfast cereals Milk Coffee Hairstylingproducts Body care products Face care products Stainremover Chips Cheese Yoghourt Cannedfood Deep-frozenfood & readymeals Fruit juice Specialbeers Soda Stillmineral water Washing up products Deodorant Biscuits Sugarcandy Householdproducts WC products Soap & shower gel Shampoo & conditioner Jam Candy bars Ice-cream Ready desserts Dressings Oil & butter Energy drinks Toothpaste & buccal hygiene Tissues Washingproducts Toilet tissue & kitchen roll National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
I’veboughtthingsthatwerenotplanned ! Total 72% Price / benefit Veryregularly Regularly 42% 36% Factorsexternal to the store 34% 29% 20% Factorsrelated               to the point of sale 15% National universe ; PRP 18-54 years

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A brands aim at the heart

  • 1. Ready to go shopping ?
  • 2. A-brands : aim at the heart !
  • 3. I keepmychoice in mind ! Average of planned purchases 73% 80% 65% 45% NET ISDR National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 4. A-brand or not, I decide once and for all ! 77% 29% Preference for A-brands 61% 55% NET ISDR National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 5. How do the FMCG sectors behave? PRE-SHOPPING STIMULI Average NET ISDR 1st quintile 2.1% 2nd quintile 5.9% 3rd quintile 8.2% 4th quintile 11.9% 5th quintile 15.8% Vitamins & mineralsaltproducts Pilsbeer Probiotic drinks Cola drinks Chocolate Breakfast cereals Milk Coffee Hairstylingproducts Body care products Face care products Stainremover Chips Cheese Yoghourt Cannedfood Deep-frozenfood & readymeals Fruit juice Specialbeers Soda Stillmineral water Washing up products Deodorant Biscuits Sugarcandy Householdproducts WC products Soap & shower gel Shampoo & conditioner Jam Candy bars Ice-cream Ready desserts Dressings Oil & butter Energy drinks Toothpaste & buccal hygiene Tissues Washingproducts Toilet tissue & kitchen roll National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip
  • 6. I’veboughtthingsthatwerenotplanned ! Total 72% Price / benefit Veryregularly Regularly 42% 36% Factorsexternal to the store 34% 29% 20% Factorsrelated to the point of sale 15% National universe ; PRP 18-54 years