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Developing a local authority
data strategy – our journey so
far, successes and challenges
Andy Baker – Insight Manager (Intelligence)
Jon Day – Systems Integration and Data Lead
We know that we need to both deliver on existing
analysis work and the insights we gain from this but also
to help drive forward the organisation and support
cultural change in how we use data, so that we can
deliver better insights in future…
Connecting Information Silos
Master data management
Why is Coventry using master data management
• Improves data accuracy
• Identifies missing business rates
• Enables a service integrated customer portal
• Improves data insights
• Supports “tell us once” project
• Improves Citizens Outcomes
Coventry’s master datasets
• Properties
• Citizens
• Companies
Overview of a Master Data Process
Coventry's Data Warehouse Process
Coventry's Reporting Structure
Data quality and governance
Workforce Engagement

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Andy Baker, Insight Manager (Intelligence) and Jon Day, Systems Integration and Data Lead, Coventry City Council

  • 1. Developing a local authority data strategy – our journey so far, successes and challenges Andy Baker – Insight Manager (Intelligence) Jon Day – Systems Integration and Data Lead
  • 2.
  • 3.
  • 4. We know that we need to both deliver on existing analysis work and the insights we gain from this but also to help drive forward the organisation and support cultural change in how we use data, so that we can deliver better insights in future…
  • 6. Master data management Why is Coventry using master data management • Improves data accuracy • Identifies missing business rates • Enables a service integrated customer portal • Improves data insights • Supports “tell us once” project • Improves Citizens Outcomes Coventry’s master datasets • Properties • Citizens • Companies
  • 7. Overview of a Master Data Process
  • 10. Data quality and governance