The SOSM model outlines a descriptive and transactional approach to analyst relations in order to leverage IT analysts for business impact. The model involves engaging and identifying analysts, establishing relationships, identifying gaps, resolving issues, nurturing relationships, and leveraging analyst influence. Maintaining relationships with analysts provides vendors with strategy validation, messaging testing, influential opinions that impact 70% of UK IT decisions, and marketing enablement through the analysts' powerful independent brands.

1. The SOSM model A descriptive model on how analyst relations can leverage IT analysts

5. Do you have an Analyst Relations strategy? Ludovic Leforestier