SlideShare a Scribd company logo

Marketing Plan

•
•
S
Syeda Azra

The document discusses a web-enabled claims management system called WCMS being developed by AMTPL to target the insurance market in Middle East and India. WCMS allows online claims processing and management. It has features like storing member details, policies, eligibility details, coverage details etc. on smart cards. AMTPL plans to outsource the system to insurance companies and providers to help them improve efficiency.

TechnologyBusiness
1 of 40
 
[object Object],[object Object]
[object Object]
EXECUTIVE SUMMARY ,[object Object],[object Object]
The 7P’s Marketing
P’s of MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object],[object Object]
Weakness ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Price Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Price Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Product Strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Marketing Mix – Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix – Place Strategy ,[object Object],[object Object],[object Object]
CUSTOMER… ,[object Object],[object Object],[object Object],[object Object]
Product ,[object Object]
Aspects of Service Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
CM – SG&A – Capital expenditures Profits 4.3% of revenue, based on past data Capital expenditures : Half of the O/H costs estimated, based on past data SG&A cost :     Fixed Costs : Revenues - COGS C.M. Based on weighted average percentage in past data COGS Based on sales @ different channel’s price Revenues ,[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object],[object Object]
WCMS ,[object Object],[object Object]
WCMS ,[object Object]
Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together
[object Object],[object Object],[object Object],[object Object],[object Object]
Quality is an attitude….. ,[object Object]
Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)
[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CM – SG&A – Capital expenditures Profits 4.3% of revenue, based on past data Capital expenditures : Half of the O/H costs estimated, based on past data SG&A cost :     Fixed Costs : Revenues - COGS C.M. Based on weighted average percentage in past data COGS Based on sales @ different channel’s price Revenues ,[object Object]
Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Recommended

Mobile payments
Mobile paymentsMobile payments
Mobile paymentsvibhorchhabra
 
customer-centricity-in-insurance-industry
customer-centricity-in-insurance-industrycustomer-centricity-in-insurance-industry
customer-centricity-in-insurance-industryPraveen Manjunath
 
Kaleidoscope_Acord_Loma_2011_Edition
Kaleidoscope_Acord_Loma_2011_EditionKaleidoscope_Acord_Loma_2011_Edition
Kaleidoscope_Acord_Loma_2011_EditionAjish Gopan
 
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
David Martinez Calduch
 
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
SoundBite
 
An Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
An Analysis of U.S. P&C Insurance Customer-Facing Mobile AppsAn Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
An Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
Cognizant
 
bccMRG-Q106
bccMRG-Q106bccMRG-Q106
bccMRG-Q106David Brooks
 
internet-banking
internet-bankinginternet-banking
internet-bankingchinchusha
 

Recommended

Mobile payments
Mobile paymentsMobile payments
Mobile paymentsvibhorchhabra
 
customer-centricity-in-insurance-industry
customer-centricity-in-insurance-industrycustomer-centricity-in-insurance-industry
customer-centricity-in-insurance-industryPraveen Manjunath
 
Kaleidoscope_Acord_Loma_2011_Edition
Kaleidoscope_Acord_Loma_2011_EditionKaleidoscope_Acord_Loma_2011_Edition
Kaleidoscope_Acord_Loma_2011_EditionAjish Gopan
 
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
Forrester Names Zendesk a 'Strong Performer' in Customer Service Solutions fo...
David Martinez Calduch
 
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
Interactive Mobile Messaging: A Next Generation Communication Strategy that W...
SoundBite
 
An Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
An Analysis of U.S. P&C Insurance Customer-Facing Mobile AppsAn Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
An Analysis of U.S. P&C Insurance Customer-Facing Mobile Apps
Cognizant
 
bccMRG-Q106
bccMRG-Q106bccMRG-Q106
bccMRG-Q106David Brooks
 
internet-banking
internet-bankinginternet-banking
internet-bankingchinchusha
 
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
Cognizant
 
ALO2016-MV-Insurance
ALO2016-MV-InsuranceALO2016-MV-Insurance
ALO2016-MV-InsuranceLaurent Gibert
 
Af4506165171
Af4506165171Af4506165171
Af4506165171
IJERA Editor
 
Getting Digital Right
Getting Digital RightGetting Digital Right
Getting Digital Right
Cognizant
 
Services marketing-study -material-1
Services marketing-study -material-1Services marketing-study -material-1
Services marketing-study -material-1iipmff2
 
Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance
Mainstay
 
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Accenture Insurance
 
Widening Technology Gap
Widening Technology GapWidening Technology Gap
Widening Technology GapNicholas Free
 
Service Revenues
Service RevenuesService Revenues
Service RevenuesNeil Baron
 
Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)
PwC France
 
Crm in lic
Crm in licCrm in lic
Crm in licDharmik
 
Single View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabsSingle View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabs
GAVarun
 
Analysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lrAnalysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lr
Adrian Hall
 
Multi Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - WhitepaperMulti Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - Whitepaper
NIIT Technologies
 
Alternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value AlignmentAlternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value Alignment
MicroSave - Financial Inclusion Consulting
 
Lecture 3 technology in services
Lecture 3 technology in servicesLecture 3 technology in services
Lecture 3 technology in services
Rahul Guha
 
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and BeyondU.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
Cognizant
 
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Cognizant
 
Opportunity Sales Plan
Opportunity Sales PlanOpportunity Sales Plan
Opportunity Sales Plan
Syeda Azra
 
Top Images 2008
Top Images 2008Top Images 2008
Top Images 2008
Syeda Azra
 
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
anupnair
 
Customer Centric Plan
Customer Centric PlanCustomer Centric Plan
Customer Centric Plan
Syeda Azra
 

More Related Content

What's hot

How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
Cognizant
 
Af4506165171
Af4506165171Af4506165171
Af4506165171
IJERA Editor
 
Getting Digital Right
Getting Digital RightGetting Digital Right
Getting Digital Right
Cognizant
 
Services marketing-study -material-1
Services marketing-study -material-1Services marketing-study -material-1
Services marketing-study -material-1iipmff2
 
Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance
Mainstay
 
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Accenture Insurance
 
Widening Technology Gap
Widening Technology GapWidening Technology Gap
Widening Technology GapNicholas Free
 
Service Revenues
Service RevenuesService Revenues
Service RevenuesNeil Baron
 
Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)
PwC France
 
Crm in lic
Crm in licCrm in lic
Crm in licDharmik
 
Single View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabsSingle View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabs
GAVarun
 
Analysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lrAnalysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lr
Adrian Hall
 
Multi Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - WhitepaperMulti Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - Whitepaper
NIIT Technologies
 
Alternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value AlignmentAlternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value Alignment
MicroSave - Financial Inclusion Consulting
 
Lecture 3 technology in services
Lecture 3 technology in servicesLecture 3 technology in services
Lecture 3 technology in services
Rahul Guha
 
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and BeyondU.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
Cognizant
 
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Cognizant
 

What's hot (18)

How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
How Life & Annuity Companies Can Embrace Modern Platforms to Boost Direct-to-...
 
ALO2016-MV-Insurance
ALO2016-MV-InsuranceALO2016-MV-Insurance
ALO2016-MV-Insurance
 
Af4506165171
Af4506165171Af4506165171
Af4506165171
 
Getting Digital Right
Getting Digital RightGetting Digital Right
Getting Digital Right
 
Services marketing-study -material-1
Services marketing-study -material-1Services marketing-study -material-1
Services marketing-study -material-1
 
Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance Kofax: Next Practices in Insurance
Kofax: Next Practices in Insurance
 
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
Stand on the Sidelines, or Boost Competitiveness? How to Make Bold Moves on t...
 
Widening Technology Gap
Widening Technology GapWidening Technology Gap
Widening Technology Gap
 
Service Revenues
Service RevenuesService Revenues
Service Revenues
 
Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)Etude PwC "Insurance 2020" : dommage et digital (2014)
Etude PwC "Insurance 2020" : dommage et digital (2014)
 
Crm in lic
Crm in licCrm in lic
Crm in lic
 
Single View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabsSingle View of Customer for Insurance Company | CandelaLabs
Single View of Customer for Insurance Company | CandelaLabs
 
Analysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lrAnalysys mason innovation_africa_digital_2014_lr
Analysys mason innovation_africa_digital_2014_lr
 
Multi Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - WhitepaperMulti Channel Distribution in Insurance - Whitepaper
Multi Channel Distribution in Insurance - Whitepaper
 
Alternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value AlignmentAlternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value Alignment
 
Lecture 3 technology in services
Lecture 3 technology in servicesLecture 3 technology in services
Lecture 3 technology in services
 
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and BeyondU.S. Retail Banking: Prescriptions for Channel Integration and Beyond
U.S. Retail Banking: Prescriptions for Channel Integration and Beyond
 
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
Capitalizing on the ICD-10 Coding System: What Healthcare Organizations Need ...
 

Viewers also liked

Opportunity Sales Plan
Opportunity Sales PlanOpportunity Sales Plan
Opportunity Sales Plan
Syeda Azra
 
Top Images 2008
Top Images 2008Top Images 2008
Top Images 2008
Syeda Azra
 
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
anupnair
 
Customer Centric Plan
Customer Centric PlanCustomer Centric Plan
Customer Centric Plan
Syeda Azra
 

Viewers also liked (6)

Opportunity Sales Plan
Opportunity Sales PlanOpportunity Sales Plan
Opportunity Sales Plan
 
Top Images 2008
Top Images 2008Top Images 2008
Top Images 2008
 
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09Platinum World Class Travel Entreprenuer Q2 Fy 08 09
Platinum World Class Travel Entreprenuer Q2 Fy 08 09
 
Customer Centric Plan
Customer Centric PlanCustomer Centric Plan
Customer Centric Plan
 
Hero
HeroHero
Hero
 
Life Notes
Life NotesLife Notes
Life Notes
 

Similar to Marketing Plan

CRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTORCRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTOR
SameerK23
 
Crm system (nbfc sector)
Crm system (nbfc sector)Crm system (nbfc sector)
Crm system (nbfc sector)
Gupta Ravi
 
Contemi - InsurTech Innovation Award 2022
Contemi - InsurTech Innovation Award 2022 Contemi - InsurTech Innovation Award 2022
Contemi - InsurTech Innovation Award 2022
The Digital Insurer
 
Cloud Enabled Transformation In Insurance
Cloud Enabled Transformation In InsuranceCloud Enabled Transformation In Insurance
Cloud Enabled Transformation In Insurance
Capgemini
 
Initial Draft Proposal
Initial Draft ProposalInitial Draft Proposal
Initial Draft Proposal
Nurhazman Abdul Aziz
 
Insurance-Mobile-Solutions Proposal.docx
Insurance-Mobile-Solutions Proposal.docxInsurance-Mobile-Solutions Proposal.docx
Insurance-Mobile-Solutions Proposal.docx
Teniola Adegoke
 
This Time It's Personal: A human approach to profitable growth for insurers
This Time It's Personal: A human approach to profitable growth for insurersThis Time It's Personal: A human approach to profitable growth for insurers
This Time It's Personal: A human approach to profitable growth for insurers
Accenture Insurance
 
Digitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue SolutionsDigitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue SolutionsRadhakrishnan Iyer
 
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
RapidValue
 
Telecom analytics brochure
Telecom analytics brochure Telecom analytics brochure
Telecom analytics brochure
Daniel Thomas
 
Current Scenario of Different Type of Services Marketing and Delivery in Cust...
Current Scenario of Different Type of Services Marketing and Delivery in Cust...Current Scenario of Different Type of Services Marketing and Delivery in Cust...
Current Scenario of Different Type of Services Marketing and Delivery in Cust...
Dr. Amarjeet Singh
 
Customer relationship management and supply chain management
Customer relationship management and supply chain managementCustomer relationship management and supply chain management
Customer relationship management and supply chain managementRohit Kumar
 
The Growth Engine: Superior Customer Experience in Insurance
The Growth Engine: Superior Customer Experience in InsuranceThe Growth Engine: Superior Customer Experience in Insurance
The Growth Engine: Superior Customer Experience in Insurance
Alex Singla
 
Rental, HOA, Insurance, Consumer Loans Markets Overview
Rental, HOA, Insurance, Consumer Loans Markets OverviewRental, HOA, Insurance, Consumer Loans Markets Overview
Rental, HOA, Insurance, Consumer Loans Markets Overview
Christopher "Dain" Hall
 
IBM Smarter Commerce
IBM Smarter Commerce IBM Smarter Commerce
IBM Smarter Commerce
Ganesh Rajapur
 
Top 10 CX insights for telecom executives
Top 10 CX insights for telecom executivesTop 10 CX insights for telecom executives
Top 10 CX insights for telecom executives
naeemmirza
 
Gmid associates services portfolio bank
Gmid associates services portfolio bankGmid associates services portfolio bank
Gmid associates services portfolio bankPankaj Jha
 
Claims Management - Edge through Efficiency
Claims Management - Edge through EfficiencyClaims Management - Edge through Efficiency
Claims Management - Edge through Efficiency
neetamundra
 
Modernizing the Insurance Value Chain: Top Three Digital Imperatives
Modernizing the Insurance Value Chain: Top Three Digital ImperativesModernizing the Insurance Value Chain: Top Three Digital Imperatives
Modernizing the Insurance Value Chain: Top Three Digital Imperatives
Cognizant
 
Next Generation Insurance Websites- Part 2
Next Generation Insurance Websites- Part 2Next Generation Insurance Websites- Part 2
Next Generation Insurance Websites- Part 2
edynamic
 

Similar to Marketing Plan (20)

CRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTORCRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTOR
 
Crm system (nbfc sector)
Crm system (nbfc sector)Crm system (nbfc sector)
Crm system (nbfc sector)
 
Contemi - InsurTech Innovation Award 2022
Contemi - InsurTech Innovation Award 2022 Contemi - InsurTech Innovation Award 2022
Contemi - InsurTech Innovation Award 2022
 
Cloud Enabled Transformation In Insurance
Cloud Enabled Transformation In InsuranceCloud Enabled Transformation In Insurance
Cloud Enabled Transformation In Insurance
 
Initial Draft Proposal
Initial Draft ProposalInitial Draft Proposal
Initial Draft Proposal
 
Insurance-Mobile-Solutions Proposal.docx
Insurance-Mobile-Solutions Proposal.docxInsurance-Mobile-Solutions Proposal.docx
Insurance-Mobile-Solutions Proposal.docx
 
This Time It's Personal: A human approach to profitable growth for insurers
This Time It's Personal: A human approach to profitable growth for insurersThis Time It's Personal: A human approach to profitable growth for insurers
This Time It's Personal: A human approach to profitable growth for insurers
 
Digitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue SolutionsDigitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue Solutions
 
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
 
Telecom analytics brochure
Telecom analytics brochure Telecom analytics brochure
Telecom analytics brochure
 
Current Scenario of Different Type of Services Marketing and Delivery in Cust...
Current Scenario of Different Type of Services Marketing and Delivery in Cust...Current Scenario of Different Type of Services Marketing and Delivery in Cust...
Current Scenario of Different Type of Services Marketing and Delivery in Cust...
 
Customer relationship management and supply chain management
Customer relationship management and supply chain managementCustomer relationship management and supply chain management
Customer relationship management and supply chain management
 
The Growth Engine: Superior Customer Experience in Insurance
The Growth Engine: Superior Customer Experience in InsuranceThe Growth Engine: Superior Customer Experience in Insurance
The Growth Engine: Superior Customer Experience in Insurance
 
Rental, HOA, Insurance, Consumer Loans Markets Overview
Rental, HOA, Insurance, Consumer Loans Markets OverviewRental, HOA, Insurance, Consumer Loans Markets Overview
Rental, HOA, Insurance, Consumer Loans Markets Overview
 
IBM Smarter Commerce
IBM Smarter Commerce IBM Smarter Commerce
IBM Smarter Commerce
 
Top 10 CX insights for telecom executives
Top 10 CX insights for telecom executivesTop 10 CX insights for telecom executives
Top 10 CX insights for telecom executives
 
Gmid associates services portfolio bank
Gmid associates services portfolio bankGmid associates services portfolio bank
Gmid associates services portfolio bank
 
Claims Management - Edge through Efficiency
Claims Management - Edge through EfficiencyClaims Management - Edge through Efficiency
Claims Management - Edge through Efficiency
 
Modernizing the Insurance Value Chain: Top Three Digital Imperatives
Modernizing the Insurance Value Chain: Top Three Digital ImperativesModernizing the Insurance Value Chain: Top Three Digital Imperatives
Modernizing the Insurance Value Chain: Top Three Digital Imperatives
 
Next Generation Insurance Websites- Part 2
Next Generation Insurance Websites- Part 2Next Generation Insurance Websites- Part 2
Next Generation Insurance Websites- Part 2
 

More from Syeda Azra

Motivation
MotivationMotivation
Motivation
Syeda Azra
 
Heartattack O
Heartattack OHeartattack O
Heartattack O
Syeda Azra
 
Sales
SalesSales
Sales
Syeda Azra
 
Size Zero Beauty Personified
Size Zero Beauty PersonifiedSize Zero Beauty Personified
Size Zero Beauty Personified
Syeda Azra
 
Interpersonal Skills
Interpersonal SkillsInterpersonal Skills
Interpersonal SkillsSyeda Azra
 
Buisness Etiquette
Buisness EtiquetteBuisness Etiquette
Buisness EtiquetteSyeda Azra
 
Aim Bi Goriginal
Aim Bi GoriginalAim Bi Goriginal
Aim Bi GoriginalSyeda Azra
 
Salary Increment Survey
Salary Increment SurveySalary Increment Survey
Salary Increment SurveySyeda Azra
 

More from Syeda Azra (10)

Motivation
MotivationMotivation
Motivation
 
Heartattack O
Heartattack OHeartattack O
Heartattack O
 
Sales
SalesSales
Sales
 
Size Zero Beauty Personified
Size Zero Beauty PersonifiedSize Zero Beauty Personified
Size Zero Beauty Personified
 
Interpersonal Skills
Interpersonal SkillsInterpersonal Skills
Interpersonal Skills
 
Buisness Etiquette
Buisness EtiquetteBuisness Etiquette
Buisness Etiquette
 
Aim Bi Goriginal
Aim Bi GoriginalAim Bi Goriginal
Aim Bi Goriginal
 
Salary Increment Survey
Salary Increment SurveySalary Increment Survey
Salary Increment Survey
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Selling
SellingSelling
Selling
 

Recently uploaded

20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
名前 です男
 

Recently uploaded (20)

20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
 

Marketing Plan

  • 1.  
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Principles of Quality Focus on Customer Do it Right Communicate & Educate Measure & Record Do it together
  • 29.
  • 30.
  • 31. Product Quality Experience Personal Needs Past Needs Expected Service Perceived Service Reliability Assurance Empathy Responsiveness Tangible Quality Dimension Perceived Service Quality E.S >P.S ( Surprise ) E.S = P.S ( Satisfactory ) E.S<P.S (Poor Quality)
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.