The presentation outlines a marketing strategy aimed at engaging students at the University of Massachusetts Boston, focusing on branding and effective communication. By applying marketing theories, the goals are to create a recognizable identity for the student organization, deliver impactful messages, and employ creative tactics to attract attention. Key steps discussed include developing a consistent brand message, designing a logo, and creating engaging taglines while implementing great poster design principles.

1. Marketing Magic Presented by: Michael C. Metzger, Samantha Rincon, Tory Fahey, and Meghan Tavares

2. Presentation Outline Our Context Marketing Theory How to Apply Marketing Theory Poster Design Elements

3. Who We Are UMass Boston’s premier student activities organization. Our Mission: “Facilitate entertaining, enriching, and educational programs which will target the general campus audience and help to develop an engaged campus community.” 6 Areas

4. Our School: The University of Massachusetts Boston Established in 1964 14,000 students: Undergraduates/Grad. Median Ages First-generation college students. 90 different languages No on Campus Housing 3 MBTA Red Line Stops from Boston

5. What Does it All Mean? Lack of Traditions Large Number of Potential Customers Lack of a campus wide modal experience Lack of understanding as to what a student affairs unit can provide No Captive Audience Big Competition from Boston

6. Marketing Theory Creatively Grab Viewers Attention Deliver a Well Crafted Message

7. Application of Theory

9. Branding/Product Marketing and Your Student Org. Generates a Following ID your products w/ brand Gets the word out about stuff Always keep in mind Brand Product Product Product Customers Brand Student Organization Product Program Product Program Product Program Customers Students

10. 5 Steps to Build a Brand Develop Your Message Make a logo Create a Killer Tag Line Have Standards / Brand on Everything Be Faithful and Consistent

11. Develop Your Message “ The World On Time”

12. Make a Logo

13. The Impact of a Logo You probably asking: Can a logo really make a difference? Here's proof: Italian car company (Fiat) changed the color , font and emblem. In turn their was in increase in the companies profit (New York Times, 07/29/08)‏ Old Faith New Fun Ideas

14. Tag Lines I'm Lovin' It Just Do It Snap! Crackle! Pop!

15. Steps 4 and 5 Have Standards / Brand on Everything Be Faithful and Consistent

17. Marketing a Product Remember marketing theory Creatively Grab Users Attention, then deliver your message Old Faithful New Fun Ideas

21. Principles for Great Posters Contrast Repetition Proximity Alignment

22. Here are some SAEC Examples

23. Create Your Own Creative Marketing Monster Using the tools you've learned from this presentation imagine, in small teams, your own creative marketing monster. Devise a creature which has features that correspond to marketing tactics, for example: “ Horns for a sharp piercing marketing strategy”

24. UMass Boston’s SAEC 100 Morrissey Blvd. 617.287.7979 [email_address] Marketing Magic Presented By Michael C. Metzger SAEC Co-Coordinator Samantha Rincon SAEC Co-Coordinator Tory Fahey SAEC Advisory Board Administrative Assistant Meghan Tavares SAEC Advisory Board Vice Chair for Music