Marketers-At-Large is a company that acts as a bridge between clients and advertising/communications agencies. They help facilitate communication and strategy development. Their goal is to make the client approval process easier and improve productivity. They work to ensure agencies develop strategic plans that are focused on the client's objectives of selling products rather than just winning awards. Their services include strategic facilitation, problem solving, relationship building, and acting as a trusted advisor to both clients and agencies.
Training centers need to develop a Business plan to succeed. This set of PPTs provides step by step development process for an effective business plan.
Confirming your proposition & generation new opportunities with The Custo...tessalee26
In today’s climate, clients demand the best service more than ever before. When times are tough, clients are more choosy about where they spend their money and they will look for more than simply the best price or product. For businesses to gain a competitive advantage, clients must be satisfied, loyal and most importantly engaged with your business.
This presentation provides and overview of how actively seeking and using client feedback can help you to shape your service proposition so that your clients become more engaged with your business. The Customer Feedback Centre makes it easy to deliver a strategic feedback program that will drive referrals, shape your client retention strategy, support your client segmentation process and ensure that your clients become brand enthusiasts…
Valkre and GE: Customer Collaboration and Value Creation in Strategic Account...Valkre
GE and Valkre share cases on how technology is enabling Strategic Account Managers to improve customer collaboration and value creation. Highlights include:
* Using technology as an enabler of collaboration to create differentiation and competitive advantage in the eyes of your customer
* Getting your internal organization and your customer on the same page regarding value created and delivered
* Digitizing value propositions as the key success factor
* Getting customer feedback that is actionable and data oriented and causes your organization to act
* Ensuring your internal organization understands and executes on customer challenges
Fortune 500 - Global Sales Challenges SurveyAndyMoorhouse
Our recent Global Sales Challenges Survey highlights the biggest problems facing sales leaders today. One of them is the rise of procurement – but at a higher level, the problems with procurement stem from a lack of early executive engagement; ‘selling’ after the RFP has been received; and most importantly, the inability of the sales person to quantify their actual business value.
Fortune 500 performance on developing a ‘value calculator’ (value quantification tool) is the lowest scoring area in the survey.
The three biggest sales capability gaps can be summarised as:
1. Lack of early involvement (before the RFP) and influencing executive decision makers
2. Changing behaviour of sellers from information providers into value creators
3. Quantifying the value created and demonstrating a tangible ROI.
These high level challenges run across all Fortune 500 companies in the sample.
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
Training centers need to develop a Business plan to succeed. This set of PPTs provides step by step development process for an effective business plan.
Confirming your proposition & generation new opportunities with The Custo...tessalee26
In today’s climate, clients demand the best service more than ever before. When times are tough, clients are more choosy about where they spend their money and they will look for more than simply the best price or product. For businesses to gain a competitive advantage, clients must be satisfied, loyal and most importantly engaged with your business.
This presentation provides and overview of how actively seeking and using client feedback can help you to shape your service proposition so that your clients become more engaged with your business. The Customer Feedback Centre makes it easy to deliver a strategic feedback program that will drive referrals, shape your client retention strategy, support your client segmentation process and ensure that your clients become brand enthusiasts…
Valkre and GE: Customer Collaboration and Value Creation in Strategic Account...Valkre
GE and Valkre share cases on how technology is enabling Strategic Account Managers to improve customer collaboration and value creation. Highlights include:
* Using technology as an enabler of collaboration to create differentiation and competitive advantage in the eyes of your customer
* Getting your internal organization and your customer on the same page regarding value created and delivered
* Digitizing value propositions as the key success factor
* Getting customer feedback that is actionable and data oriented and causes your organization to act
* Ensuring your internal organization understands and executes on customer challenges
Fortune 500 - Global Sales Challenges SurveyAndyMoorhouse
Our recent Global Sales Challenges Survey highlights the biggest problems facing sales leaders today. One of them is the rise of procurement – but at a higher level, the problems with procurement stem from a lack of early executive engagement; ‘selling’ after the RFP has been received; and most importantly, the inability of the sales person to quantify their actual business value.
Fortune 500 performance on developing a ‘value calculator’ (value quantification tool) is the lowest scoring area in the survey.
The three biggest sales capability gaps can be summarised as:
1. Lack of early involvement (before the RFP) and influencing executive decision makers
2. Changing behaviour of sellers from information providers into value creators
3. Quantifying the value created and demonstrating a tangible ROI.
These high level challenges run across all Fortune 500 companies in the sample.
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
Contact Center is a Gold Mine for Customer Experience Improvement Company-wideClearAction
Customer comments in the contact center are underutilized gold mines for guiding your whole company in improving and differentiating customer experience for stronger business results.
See https://ClearAction.com/
Your Value Proposition is the reason that customers choose to buy from you, it needs to be a core business skill. This slideshare shows you how to develop compelling value propositions with a focus on B2B companies
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
VereQuest | Guide to Outsourcing your Contact Center's Quality MonitoringSharon Oatway
Do you conduct QA on your contact center customer interactions? Historically, internal QA scores have been as much as 30% higher than reality. Having a third-party evaluation can help provide the perspective you need to align with how customers see your organization. This eBook will help guide you through the decision-making process: To outsourced your QA or not?
All businesses have growth potential regardless of their size, where they are located or in what field they operate. The challenge is identifying their strengths and how to use them to gain or increase business volume. If you find yourself unable to unlock this potential, are just getting your business off the ground or are experiencing difficulties getting a division to generate sufficient revenue, we may be able to help you out.
IT Services Bid Management Enabling FrameworkNavneet Bhushan
The Need: Bidding for IT/ITeS services is a highly context sensitive activity fraught with many uncertainties and impacted by multiple imponderables. Managing an IT/ITeS bid involves multiple stakeholders and skills. The aim of dedicated bid managers is typically to carry out high number of bids in a specific time period and increase the win/bid ratio. However, due to increasing number of bids and the amount of information needed from multiple experts or stakeholders to organize a response for a bid, it is a challenge for the bid manager to organize high quality response to the customer needs in the compressed time lines that invariably creeps in despite the best intentions. This impacts the overall quality of the bid response and in fact impacts the win-bid ratio to a considerable extent. There is a need to ease the task of bid managers to generate responses to a large number of bids where each bid has its specific peculiarities and each bid may require multiple mix and match of existing services that The IT Company provides.
Financial Consulting & Management Consulting Docket for the startup community
Dr. CA. Srikant Parthasarathy, ACA, ACMA(UK), PhD( Economics)
Chakra Venture Partners LLP
For Professional Services Firms the rules of strategy setting are different. Without knowing the differences instantly sets your firm into a dilemma and causes untold damage to turnover and growth as well as individual partner/director career development.
How to Run a Planning Session to Win a Critical Sales OpportunityRetired!
The slides are from the March 2013 webinar Dave Stein delivered for Sales and Marketing Management magazine. Here is the link to the archive: http://www1.smmconnect.com/welcome/davestein_mar5
Contact Center is a Gold Mine for Customer Experience Improvement Company-wideClearAction
Customer comments in the contact center are underutilized gold mines for guiding your whole company in improving and differentiating customer experience for stronger business results.
See https://ClearAction.com/
Your Value Proposition is the reason that customers choose to buy from you, it needs to be a core business skill. This slideshare shows you how to develop compelling value propositions with a focus on B2B companies
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
VereQuest | Guide to Outsourcing your Contact Center's Quality MonitoringSharon Oatway
Do you conduct QA on your contact center customer interactions? Historically, internal QA scores have been as much as 30% higher than reality. Having a third-party evaluation can help provide the perspective you need to align with how customers see your organization. This eBook will help guide you through the decision-making process: To outsourced your QA or not?
All businesses have growth potential regardless of their size, where they are located or in what field they operate. The challenge is identifying their strengths and how to use them to gain or increase business volume. If you find yourself unable to unlock this potential, are just getting your business off the ground or are experiencing difficulties getting a division to generate sufficient revenue, we may be able to help you out.
IT Services Bid Management Enabling FrameworkNavneet Bhushan
The Need: Bidding for IT/ITeS services is a highly context sensitive activity fraught with many uncertainties and impacted by multiple imponderables. Managing an IT/ITeS bid involves multiple stakeholders and skills. The aim of dedicated bid managers is typically to carry out high number of bids in a specific time period and increase the win/bid ratio. However, due to increasing number of bids and the amount of information needed from multiple experts or stakeholders to organize a response for a bid, it is a challenge for the bid manager to organize high quality response to the customer needs in the compressed time lines that invariably creeps in despite the best intentions. This impacts the overall quality of the bid response and in fact impacts the win-bid ratio to a considerable extent. There is a need to ease the task of bid managers to generate responses to a large number of bids where each bid has its specific peculiarities and each bid may require multiple mix and match of existing services that The IT Company provides.
Financial Consulting & Management Consulting Docket for the startup community
Dr. CA. Srikant Parthasarathy, ACA, ACMA(UK), PhD( Economics)
Chakra Venture Partners LLP
For Professional Services Firms the rules of strategy setting are different. Without knowing the differences instantly sets your firm into a dilemma and causes untold damage to turnover and growth as well as individual partner/director career development.
How to Run a Planning Session to Win a Critical Sales OpportunityRetired!
The slides are from the March 2013 webinar Dave Stein delivered for Sales and Marketing Management magazine. Here is the link to the archive: http://www1.smmconnect.com/welcome/davestein_mar5
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
Jonathan Lee, Managing Director, Marketing Strategy at Huge, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 18th, 2013 at the VCU Brandcenter in Richmond.
2014 MINI USA Brand Challenge: "Come Together"Spring Wedlund
The 2014 Collegiate Effie competition MINI USA brand challenge was to create an integrated, multi-channel marketing campaign with a primary focus on social and experiential activities that can be activated on and off college campuses focusing on Millennials age 18-24.
Charley Wickman, EVP, Group Executive Creative Director at Leo Burnett Chicago, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 8th, 2013 at the VCU Brandcenter in Richmond.
UX AT Work: Experience Design Principles for an Agency WorldVCU Brandcenter
Colin Eagan, User Experience Manager at IFC Ironworks, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 17th, 2013 at the VCU Brandcenter in Richmond.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Jeff MacDonald, Creative Technologist at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 16th, 2013 at the VCU Brandcenter in Richmond.
Lessons from Some of the Most Innovative BrandsVCU Brandcenter
Kelly O'Keefe, Chief Creative Strategy Officer of Padilla/CRT and Brandcenter Professor, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Gautam Ramdurai, Insights Lead at Google and Brandcenter alum (CS, 2011), gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Rick Webb, writer, entrepreneur and investor, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 19th, 2013 at the VCU Brandcenter in Richmond.
BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond AdvertisingVCU Brandcenter
Neil Patel, SVP, Content Strategy and Development at The Martin Agency and Mentor at 80amps (a new model venture incubator), and Eric Martin, Founding Partner at 80amps, gave this presentation at "The New Model Creative Director," the VCU Brandcenter's executive education program for creative direction, on August 6th, 2013 at the VCU Brandcenter in Richmond.
George Bennett, Digital Strategy Director at Droga5, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 18th, 2013 at the VCU Brandcenter in Richmond.
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
Stop Pushing Sales! Focus on the Art and Science of Revenue Conversion Carpedia Consulting
We have just completed an assignment for an international systems integration company handling super-high value projects in the enterprise space. Essentially a professional services business, this company’s revenue growth was a key area of focus particularly in the area of account management and revenue expansion.
Business Growth By Customer Acquisition and Loyalty MarketingAutoSyndicationUSA
The purpose of the Dynamic Growth Concepts is to help business owners and leaders hurdle the many stumbling blocks that impede progress and, all too often, knock
businesses and organizations completely out of the race. The most daunting obstacle blocking the path to success is what I call the cold, hard truth.
Call Mark @ Dynamic Growth Concepts because I want to help you learn the truth,
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs_...Snigdha488394
See many of Webtage’s outsourced web technologies & marketing success stories here. Read our testimonials, see the awards we have won, and see the industries we service.
Our digital build & market experience spans multiple industries, but our strongest strengths are B2B/technology, education, healthcare, and professional services. Our clients achieve sustained visibility because we conduct online campaigns the solid way. We are here to build a relationship with your business and work with you as your creative, marketing & technology partner.
Best Digital Marketing Agency in Chicago
When will they actually buy? This question is a challenge for most sales reps to answer accurately; sometimes precisely predicting future behavior may be paved with too much optimism rather than reality. Despite this, if you are in sales, in any role, at some point you likely have to predict and even commit to a revenue forecast... Instead of leading a forecasting plan with optimism, implement a proven sales process to proactively manage your pipeline. A proven sales process applies a more systematic and exacting approach that highlights when opportunities will close, and bookings are realized.
The Logical Step, LLC is a Management and Marketing Agency dedicated to developing and implementing business solutions (via Television, Radio, Internet, etc) in the Direct Response market - which drive revenue and enhance product/service brand!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Marketers At Large Offering Pdf
1.
2. Marketers-At-Large
Yvonne Johnston
and
Martin Chauke
Creating the Client/Agency
bridge
3. What do we do?
• We are the bridge between client,
and advertising and communications
agencies.
• We will make the client approval
process easier, and the agency
process more productive and
profitable.
4. “In the past we have had a strategy,
but our agencies didn’t stick to it.
They made good commercials and
they did win awards.
This may surprise you though.
I don’t care about awards. I want to
sell product.”
James Harrison
5. • Strategic focus
– Facilitation of communication and
marketing strategy development
– Development of strategic marketing
communication plans
• Problem solvers
• Relationship builders
• Facilitators and enablers
• Global best practice
• Trusted advisors with an understanding of
both sides of the fence
6. • Credibility and insights borne from experience
– Bring questioning, challenging minds
– Ability to advise
– Track record
• Easy to use tools
• Interaction from CEO to any other relevant and
appropriate level
• Our approach will be segmented and
differentiated depending on the needs of the
project
8. Gaps that we are able to
close
• Ad agencies
• Often tend towards tactical, not strategic
solutions
• Often receive inadequate briefs without clearly
defined objectives
• Often don’t build the consistency of the brand
• Often don’t have strong strategic planners to
provide a framework
• Spend time and hard costs preparing work for
presentation that is never going to get approved
9. Gaps that we are able to
close
• Wastage of time and money
• Need to understand what sort of campaigns
the client likes/wishes for, and rates highly
• Need to understand who makes the final
decision
10. Gaps that we are able to
close
Clients:
• Would appreciate focused time clarifiying
strategy, and defining end game objectives
• Often lack understanding on exactly what
agencies need to do good work
• Often struggle to gauge whether presented
work is on strategy, on brand, and will deliver
agreed brief and objectives
11. Bad Habits of Agencies According
to Clients
• Lack of interest/understanding of the client’s
business
• Too much entrusted to inexperienced people
• Insufficient senior involvement
• Understaffing and turnover
• Defensiveness, especially when creative is
critiqued or rejected
• Lack of controls on timelines and budgets
• Antipathy to research
12. Bad Habits of Clients According to
Agencies
• Not sharing information
• Unrealistic expectations vs budget
• Unfocussed strategies
• Unwillingness to approve breakthrough ideas/too
many levels
• Over-reliance on research
• Not understanding the benefit of the account
being profitable
• Not realizing how important it is to be a great
motivator
• Institute of Communications and Advertising
• Toronto, Ontario M4P 1E4
13. “Creative without strategy is
called „art‟.
“Creative with strategy is
called 'advertising.'”
Jef Richards -(US advertising professor)
14. Marketers-At-Large offering
• The link between agency and client to close
the gaps
• Assess and audit the problem areas
• Define solution – what will success look like?
• Agree objectives with client and agency
• Agree our level of involvement in terms of
time and deliverables
15. Marketers-At-Large offering
• Facilitate joint client agency campaign
strategic session
• Agree chain of command within approval
process
• Review ad brief for background, competitive
information, tone, manner, deliverables
• Work with agency as internal review board – at
start of idea stage
• Ensure that the creative and communication
revert is on brief, on brand and on strategy
16. The processes used to arrive
at the total strategy are
typically fragmented,
evolutionary, and largely
intuitive
James Quinn in Strategic Change: Logical Incrementalism, 1978
17. Intervention points
New Business
Client brief
• Induction
•Challenge brief
• Rules of engagement
•Define outcomes and
deliverables
•Devise common understanding
of appropriate advertising
Client approval Strategy session
•Check against agreed •Improved client /agency
•Client and agency attend
criteria relationships
•Understand competitive
•Increased profitability
landscape
•Improved quality of
•Understand approval
strategy
process
•Robust work
Internal agency review
•Ensure that work is strategically based
•Ensure it matched agreed criteria
•Challenge depth and excellence of work
18. Right from the start…
• Today, clients move agencies more
frequently than ever before
• Let us manage the client/agency induction
• Client must understand how agency works
and visa versa.
• Define rules of engagement
• Client agency partnership established right at
the beginning (no school fees)
19. Benefits to Client
• Increased productivity, efficiency, thus
increased marketing ROI
• Less frustration
• Increased strategic alignment
• Increased cohesion and consistency in the
brand
• Clear delivery of objectives
• More efficient and productive process
• Sustainable and mutually beneficial
relationship with agency
20. Benefits to Agency
• Increased cost efficiency and productivity
• Less work rejected
• More sustainable relationships with clients
• Quality briefs
• Clearer articulation of the strategy
• Improved creative product
21. However beautiful the
strategy, you should
occasionally look at the
results
Sir Winston Churchill
22. What makes us different to other strategists
and measurement agencies?
• MC and YJ have both run successful businesses
• Have insights into the business of marketing,
advertising and communications
• Have been both ad agency executives, and clients
• Track record of successful , proven strategic and
creative work produced (Alive with Possibility)
• Focus on strategy, brand building and creative
excellence
23. Our job is to do the
right thing
for the brand.
24. When would you derive most
benefit from using us?
Client
• When you need some new thinking
• When there seems to be a gap between your brief
and the work that you are being presented
• When current thinking needs to be challenged
• When you are beginning to despair about whether
the agency is understanding your business
25. When would you derive
most benefit from using us?
Agency
• When the relationship is under strain
• When the client keeps rejecting work
• When your profitability is threatened
• When you seem to be talking past each other
• When you need a fresh perspective
• When you need an external view
• When you cant seem to get the strategy right
26. How we charge
• By project – we will assess the amount of
work – agree days ,(or points of intervention)
timeframes and deliverables and we will then
quote.
27. Summary
• Clearly articulated strategy is at the heart of
what we do. If all parties agree on the
strategy, then we will enable delivery, and
evaluate work based on that strategy.
• Other products that flow from the relationship
forged around strategic development are:
28. Summary
• client and agency induction,
• brief development and checking,
• advertising evaluation,
• risk analysis,
• creative review and
• brand review.
• Pitch management