1. Digital Media Presentation
By: Rachel Countegan

2. Background
- J.Crew was established in
1983
- J.Crew Factory in 1988
- Madewell was introduced
in 2006

3. J. Crew® is a nationally
recognized apparel and
accessories retailer that we
believe embraces a high
standard of style,
craftsmanship, quality and
customer service. We are a
fully integrated multi-channel,
multi-brand, specialty retailer.
We seek to consistently
communicate our vision of J.
Crew through every aspect of
our business, including through
the imagery in our catalogs
and on our Internet website
and the inviting atmosphere of
our stores.
Mission Statement

4. Target Audience
• Professional, young
adults
• Ages: 20-30

5. Marketing Strategy
• Separate J.Crew from its competitors
• Banana Republic
• Gap
• Increase social media buzz amongst its target audience
• Promotion of brand through a competition among college
campuses

6. Creating a Face for the Campaign
Gossip Girl Stars:
Leighton Meester and Ed Westwick

7. Reach Target Audience
• SEO
• Social Media
•
•
•
•
Facebook
Instagram
Pinterest
Twitter
• Blogging

8. Measure Success
• Google Analytics
• Sales of J.Crew over the period of the campaign
• Response videos to the competition

9. Marketing Budget
Email
Google
Adwords
Promotional
Campaign
Face
$50 Million
Social
Media
PPC
Contest

10. Summary
• Make J.Crew the most
influential clothing
store on social media
• Increase sales
• Increase social media
buzz among young
adults