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This document discusses market intelligence and how conducting market research can help improve businesses. It defines market intelligence as the systematic gathering, recording, and analyzing of data related to marketing goods and services. The document lists signs that a business may need market research, such as having many ideas but needing to properly analyze information. It provides questions to consider researching about current and potential customers, market opportunities, and advantages of working with a professional research firm like Conscientia Research. Conscientia Research can help businesses learn about market trends, competitors, and regulatory issues to help their company grow.










