Laurel Delaney presented on factors to consider for aligning a company for global expansion, including getting company-wide commitment, being ready, choosing a market, developing an entry strategy, establishing payment plans, pricing thoughtfully, ensuring financial soundness, tailoring products for overseas markets, protecting intellectual property, gathering information in advance, asking distributors about overseas sales, meeting with customers, diversifying over time, and providing customer service. The presentation emphasized asking smart questions to develop a concrete global expansion strategy based on market realities.

1. Presented by: Laurel Delaney for the!
UCLA Anderson School of Management (2/21/15)
Aligning Your Company
for Global Expansion
Factors to Consider

2. Get a company-wide commitment.

3. Be in the ready state.

4. Choose a market.

5. Develop a market entry strategy.

6. Establish a!
payment!
plan.

7. Price thoughtfully.

8. Make sure you are financially sound before going global.

9. Tailor your products to the!
overseas marketplace.

10. Protect intellectual property.

11. Get information well in advance!
of your global initiative.

12. Ask distributors what they anticipate selling overseas.

13. Meet with your customers.

14. Diversify at some point.

15. Provide!
customer!
service.

16. This is all part of the process of turning your vague ambitions
into a concrete strategy based on market realities, so the
more smart questions you ask and answer, the better your
chances of global success.

17. Thank you for your time. Questions?

18. Connect with me …
❖ Laurel Delaney, 773-381-1700, ldelaney@globetrade.com,
@LaurelDelaney, The Global Small Business Blog
(www.globalsmallbusinessblog.com), GlobeTrade.com,
Women Entrepreneurs GROW Global
(www.womenentrepreneursGROWglobal.org) and About
Import & Export Expert (www.importexport.about.com) !
❖ Books: Exporting: The Definitive Guide to Selling Abroad
Profitably and Exporting Essentials: Selling Products and
Services to the World Successfully (Apress)
Photos and content courtesy: ©2015 Laurel J. Delaney. All rights reserved.