The document discusses the importance of entrepreneurial opportunity search and market intelligence, highlighting how understanding entrepreneurs' traits and social networks can enhance alertness to business opportunities. It outlines strategies for gathering market intelligence, such as analyzing competitors and customer behaviors, and emphasizes the significance of market and marketing research for predicting market trends and guiding product strategy. Overall, it underscores the role of thorough market analysis in gaining competitive advantage and operational efficiency.

1. Presented By
Sohel Deshmukh
Guided By
Dr Reena Rath

2. ENTREPRENEURIAL OPPURTUNITY
SEARCH AND IDENTIFICATION
MARKET INTELLIGENCE
MARKET ANALYSIS
MARKET RESEARCH

3. It Identifies Entreprenuers
Personality,Traits,Social Networks And Prior
Knowledge As Antecedents Of Entreprenuerial
Alertness To Business Opportunities
It Can Also Be Defined As Situations Where
Products And Sevices Can Be Sold At A Price
Greater Than The Cost Of Their Production

4. Market Intelligence Is Gathering And Analyzing
Information Relevant To A Company’s Market
Trends,Competitors And Customer
(Exististing,Lost And Targeted) Monitoring
It Is The Everyday Information That Is Relevant
To Companies Market
It Is Also Known As Competitive Intelligence

5. By Reading Books Newspaper And Trade
Publication
By Communicating With Customers Suppliers And
Distributors
By Monitoring Social Media
Through Emailing List And Blogs
By Talking To Other Companies Managers

6.  By Training And Motivating Sales Force So That They Will Spot
Development And Bring Reports
 By Motivating Distributors Retailers And Other Intermeditaries So
That They Will Pass Important Marketing Intelligence To The
Company
 By Setting Up Customer Advisory Panel
 By Taking Advantages Of Government Data Resources
 By Purchasing Information From Outside Suppliers
 By Using Online Customer Review System

7. Secure A Bird Eyes View Of The Market
Gain A Competitive Advantage
Anticipate What Lies Ahead
Invest In The Right Projects
Understand Your Target Customer
Launch Products And Services With Iron-Clad
Strategy
Drive Operational Efficiency

8. A Market Analysis Aims To Anticipate Or Predict
The Direction Of Prices Of Growth In A Market
A Market Analysis Of A Stock Bond Or Commodity
Market Tries To Forecast Which Way Prices Will
Go
Most Analysis Focus On What Is To Come i.e They
Are Forward Looking
However Some Try To Understand Or Explain Why
Something Has Happened i.e They Examine The

9. Marketing Research Is The Systematic Gathering
Recording And Analyzing Of Data About Problems
Relating To The Marketing Of Goods And Services
Market Research Will Give You The Data You Need
To Identify And Reach Your Target Market At A
Price Customers Are Willing To Pay

10. THANK YOU