The document discusses how brands can develop immersive experiences for consumers to engage all their senses and form deeper emotional connections to the brand. It provides the example of an experiential activation created for the 2009 Australian Open tennis tournament to promote the Jacob's Creek wine brand through touchpoints on the concourse and merchandise. The experience brought the brand to life and resulted in an emotive, evocative, and highly lucrative brand experience that communicated the brand essence through sensory platforms.

2. It goes without saying that the most
Jacob’s engaging and emotive way to enrich
the relationship between brands
Creek and people, is to develop a brand
experience that consumers can
Wine Bar see, touch, smell, hear and taste.
To bring this to life with perfect
alignment to the brand personality
2009 Australian Open ensures truly emotive relationships
Melbourne Park that resonate and grow.

3. It goes without saying that the most
Jacob’s engaging and emotive way to enrich
the relationship between brands
Creek and people, is to develop a brand
experience that consumers can
Wine Bar see, touch, smell, hear and taste.
To bring this to life with perfect
alignment to the brand personality
2009 Australian Open ensures truly emotive relationships
Melbourne Park that resonate and grow.

4. It goes without saying that the most
Jacob’s engaging and emotive way to enrich
the relationship between brands
Creek and people, is to develop a brand
experience that consumers can
Wine Bar see, touch, smell, hear and taste.
To bring this to life with perfect
alignment to the brand personality
2009 Australian Open ensures truly emotive relationships
Melbourne Park that resonate and grow.

6. A recent example of our
credentials in experiential
branding was in support of
the Jacob’s Creek sponsorship
of the 2009 Australian Open.

11. Project involved developing uniforms and merchandising
an experience that would and the development of the
bring Jacob’s Creek to life Honourary Aussie program,
via a footprint of concourse the Grain delivered end-to-end
allocated to the brand as on one of the most ambitious
official wine suppliers to the experiential activities in
Australian Open 2009. From the brands, and indeed the
vision through construction, Australian Opens history.

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