15 minute presentation regarding the marketing research study that my group completed for the Tampa Downtown Partnership, a development firm in Tampa, FL. This presentation was created for Dr. Hemant Rustogi\'s Marketing Research capstone course at the University of Tampa. This PowerPoint was designed in the 2007 edition and therefore some fonts, colors and features may not appear in their original format as Slideshare does not support 2007 files.

1. TAMPA DOWNTOWN PARTNERSHIP ERIN GALLAGHER JENNA KLASSMAN TINA MOSDAL CAROLINE REUSCHEL THE UNIVERSITY OF TAMPA

9. KEY RESULTS & ANALYSIS

10. Spending Frequency Meals Entertainment Nightlife Clothing Other Retail Health Services Grocery Convenience Stores Never 10.6% 9.6% 12.1% 32.0% 29.3% 42.3% 24.9% 20.0% Occasionally 22.7% 32.3% 25.3% 29.4% 39.8% 23.5% 17.8% 28.7% Total 33.3% 41.9% 37.4% 61.4% 69.1% 65.8% 42.7% 48.7%

11. Spending Frequency Meals Entertainment Nightlife Clothing Other Retail Health Services Grocery Convenience Stores Daily 9.6% 2.5% 3.5% 0.5% 1.0% 6.1% 2.5% 4.6% Weekly 41.9% 29.3% 41.4% 9.1% 8.4% 9.2% 35.5% 30.3% Monthly 15.2% 26.3% 17.7% 28.9% 21.5% 18.9% 19.3% 16.4% Total 66.7% 58.1% 62.6% 38.5% 30.9% 34.2% 57.3% 51.3%

12. Relative Comparison

13. Relative Comparison

14. Relative Comparison

15. Frequencies of Attendance

16. Frequencies of Attendance

17. Frequencies of Attendance

19. Demographics

20. Demographics

21. LIMITATIONS

23. RECOMMENDATIONS & CONCLUSIONS

26. QUESTIONS?