2. We are targeting smartphone
users aged 13 onwards.
Primarily used to find your favourite
places.
This app can be used at any time
and in any place ‘wherever,
whenever’
Main uses are getting back to
previous places and sharing those
places with friends.
This app could be more useful if the
users are forgetful or busy.
WHEREVER,WHENEVER
3. We are addressing the problem of how
to find useful things or places that you do
not how to get back to.
WHEREVER,WHENEVER
We think this is a big problem when out
and about and we feel that this app
addresses it perfectly.
4. How can you return to your
forgotten, favourite places?
WHEREVER,WHENEVER
Links back to the previous slide
because we feel that this app
addresses this perfectly.
5. More convenient than a map and is
personal.
WHEREVER,WHENEVER
You can save locations for
different reasons e.g. best
dog walking place.
Return to locations not on a map.
6. Most interested were between 16 and 55.
Simple idea, don’t overcomplicate, save,
navigate, share.
Also learnt that they would use it on average
twice a week.
90% would recommend to a friend they know.
WHEREVER,WHENEVER
Largely said good idea.
Make sure it is easy to use.
Especially liked the share feature.
7. Not supported on android below 3.2.
We aim to get that and to reach iOS.
Noe good apps made in Britain (English is poor).
They have no share feature which ours does.]
WHEREVER,WHENEVER
Already a PlaceMarker Pro (£1.22)
our survey said prepared to pay
99p.
Quotation from a review.
Placing new marks other than current
location is not possible
8. Users forgetting where about they
parked their car.
Forgotten their favourite restaurant and
want to meet with a friend.
Easy to recognise when received from a
friend.
WHEREVER,WHENEVER
Easy to pin and share.
9. Concentrated on minimal screens for ease of use.
Bright, vivid display to make navigation around the app
easy.
Photo storage to take a photo of the pinned place.
WHEREVER,WHENEVER
13. The Ability to share through social media allows for a quick
spread through many people using sites such as Facebook
and Twitter allowing the app to become easily accessible to
many through these sites.
WHEREVER,WHENEVER
Editor's Notes
What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.