Traditional PR involves generating unpaid media coverage through outlets like TV, radio, print and online to reach business, consumer and other audiences. When integrated properly within a marketing plan, PR can exponentially increase a brand's credibility compared to paid advertising while helping to create relevant content. For franchise systems, PR is used to grow the system, help franchisees increase business, and maximize royalty streams. When PR works well for a company, it tends to be because they have clear goals, commitment from leadership, and a differentiated product. Metrics like media impressions, web traffic, and new leads are used to measure PR success.
Bad Reviews and Your Business. We all know that a bad review on Yelp or Google can influence a customer’s buying behavior. What should you say when responding to a poor review? Or should you ignore them? How can you counteract Google search results which show negative things about your owner or your business?
Public relations firm in san franciscotoTrainercomm
Are youlooking for Public Relations in San Francisco? Contact Trainer Communications! They have ability to develop high-profile awareness for companies—especially early stage companies. Visit the website to know more.
Public Relations - Past, Present & FutureEdwin Irvanus
Thanks to the Internet, the world of PR is continuosly evolving. However with this evolution, there seems to be even more questions as to exactly what public relations is and what it can do for a company.
While modern marketing has certainly changed best practices, one thing has remained constant: There’s always an opportunity to tell a better brand story to a larger audience. As a result, PR still can play a powerful role in marketing.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Bad Reviews and Your Business. We all know that a bad review on Yelp or Google can influence a customer’s buying behavior. What should you say when responding to a poor review? Or should you ignore them? How can you counteract Google search results which show negative things about your owner or your business?
Public relations firm in san franciscotoTrainercomm
Are youlooking for Public Relations in San Francisco? Contact Trainer Communications! They have ability to develop high-profile awareness for companies—especially early stage companies. Visit the website to know more.
Public Relations - Past, Present & FutureEdwin Irvanus
Thanks to the Internet, the world of PR is continuosly evolving. However with this evolution, there seems to be even more questions as to exactly what public relations is and what it can do for a company.
While modern marketing has certainly changed best practices, one thing has remained constant: There’s always an opportunity to tell a better brand story to a larger audience. As a result, PR still can play a powerful role in marketing.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Like objects in our rear-view mirror, the future is always closer than it appears. Technology has changed and more importantly, so have consumers.
In an increasingly competitive, complex and connected mesh of world, collaboration, agility, transparency, speed and a relentless obsession with customer experience are at the core of this new enterprise.
This is a new era of business and our customers are best channel of marketing.
How to brief a marketing agency and create kickass campaignsTomorrow People
Campaign briefs are the cornerstone of a healthy relationship with a marketing agency, but they are far too often neglected or considered a chore. Putting the effort in to get things right at the briefing stage can have a huge impact on the success of your campaign, saving you time, effort and lost sleep further down the line.
In this SlideShare, we look at a few things marketers should keep in mind when writing an agency brief in order to get the most out of their campaigns, their agency, and their budgets.
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budgetrun_frictionless
Influencer marketing has rightfully earned its place as one of the most effective digital marketing strategies. People trust people more than faceless businesses and traditional advertising. Customers demand 100% authenticity and real-life reviews before parting with their cash, so now’s the time to start planning your budget for influencer marketing.
https://runfrictionless.com/b2b-white-paper-service/
(Graham Brown mobileYouth) CC1: Youth Marketing Graham Brown
Client Conversations from mobileYouth - a new series of presentations sharing insights into the challenges facing brands in engaging young customers.
In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh - e.g. a handset brand? We discuss our findings and thoughts.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
Social Media is important but it is more important to understand between social media solutions and social media management.
I have put across few points that you can think before outsourcing your social media activities on any third part agency.
You can contact me on sachin@sachinbansal.com
Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.
Like objects in our rear-view mirror, the future is always closer than it appears. Technology has changed and more importantly, so have consumers.
In an increasingly competitive, complex and connected mesh of world, collaboration, agility, transparency, speed and a relentless obsession with customer experience are at the core of this new enterprise.
This is a new era of business and our customers are best channel of marketing.
How to brief a marketing agency and create kickass campaignsTomorrow People
Campaign briefs are the cornerstone of a healthy relationship with a marketing agency, but they are far too often neglected or considered a chore. Putting the effort in to get things right at the briefing stage can have a huge impact on the success of your campaign, saving you time, effort and lost sleep further down the line.
In this SlideShare, we look at a few things marketers should keep in mind when writing an agency brief in order to get the most out of their campaigns, their agency, and their budgets.
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budgetrun_frictionless
Influencer marketing has rightfully earned its place as one of the most effective digital marketing strategies. People trust people more than faceless businesses and traditional advertising. Customers demand 100% authenticity and real-life reviews before parting with their cash, so now’s the time to start planning your budget for influencer marketing.
https://runfrictionless.com/b2b-white-paper-service/
(Graham Brown mobileYouth) CC1: Youth Marketing Graham Brown
Client Conversations from mobileYouth - a new series of presentations sharing insights into the challenges facing brands in engaging young customers.
In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh - e.g. a handset brand? We discuss our findings and thoughts.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
Social Media is important but it is more important to understand between social media solutions and social media management.
I have put across few points that you can think before outsourcing your social media activities on any third part agency.
You can contact me on sachin@sachinbansal.com
Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
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Choosing the Best PR Distribution Company in Los Angeles.pptxTopPRAngencyLosAngel
Public relations (PR) is an essential component of any successful business strategy. It involves managing the communication between a company and its stakeholders, including customers, investors, and the media.
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Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
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Similar to How Traditional PR, Done Right, Can Accelerate Your Franchise System (20)
Exposure Ninja - Making Social Media Marketing Profitable
How Traditional PR, Done Right, Can Accelerate Your Franchise System
1. How Traditional PR, Done Right, Can
Accelerate Your Franchise System
Speakers:
David Chapman Founder and CEO
919 Marketing Company
Doug Schadle Co-Founder
Rhino 7 Consulting
3. Today’s Agenda
What do we mean by traditional PR?
How should traditional PR be integrated
within your overall marketing mix?
How are franchise systems using it now?
When it works… and when it doesn’t
How can you use PR to drive results
for your system?
4. Before we get started…
I suspect someone on the call is thinking…
“Why invest in marketing at all given the current
economic climate?”
It’s expensive!
A significant commitment of resources
There are no guarantees
5. Before we get started…
When the alarm clock went off this morning
… a brand was with you every step of the
way as you…
Brushed your teeth
Showered
Dressed
Ate breakfast
Drove to work
6. What Do We Mean By PR?
Generating unpaid (aka earned) media
coverage on your company, spokesperson,
products or services:
MEDIA OUTLETS:
-National and local TV, radio, print and
myriad outline media outlets
AUDIENCES:
Business, consumer, investor, trade
and franchise development audiences
7. What Do We Mean By PR?
Potential audience question #2:
“How is this different than social media? How does
it work with social media?”
Same species –success of both hinges on
the quality of the content generated
PR success is harder to achieve –brings
third party credibility to social media efforts
They must be integrated to maximize effect
9. How Should PR Be Integrated Within
Your Overall Marketing Plan?
10. How Should PR Be Integrated Within
Your Overall Marketing Plan?
Marketing Options Audit:
-Advertising
-PR
-Digital Marketing
-Social Media
-Direct Mail
-Conferences
-Other
11. How Should PR Be Integrated Within
Your Overall Marketing Plan?
Regarding PR, it depends on your specific…
-Category
-Company goals
-Budget realities
-Company - product lifecycle
-Story angles
-Franchisees
12. How Should PR Be Integrated Within
Your Overall Marketing Plan?
What we do know about PR:
Exponentially more credible
than direct mail / paid ads
Uses third party experts to validate and build
your brand, and increases online rankings.
Its ability to create relevant, high value
content for your brand is unmatched
Adds dimension to social, SEO efforts
13. How Are Franchise Systems
Using PR Now?
Franchise Industry Goals:
Grow the system
Help zees do more business
Maximize royalty stream
14. How Are Franchise Systems
Using PR Now?
New / Emerging Franchise Brands:
Levels the playing field for smaller players
Concept validation
Support franchise sales efforts
Support the zee network
National brand awareness and interest
15. How Are Franchise Systems
Using PR Now?
Established Franchise Brands:
Brand acceleration – company or new
offerings, CEO as industry thought leader
Support franchise sales efforts
Support the zee network
National brand awareness and interest to
impact investors, strategic partners, etc.
16. Standard Metrics
How is PR success measured?
$ per impression versus other media
Coverage in predetermined media outlets
Web traffic / downloads
Phone calls
Lead interviews
17. When PR Works
Company:
-Patience Corporate commitment
to real brand dominance,
-Clear goals not just leads!
-Commitment
-Responsive
-CEO buy in
- Company or product differentiation
18. When PR Works
“A doctor was watching the news and saw a story on us. That very night he and
his sisters were meeting to discuss how to handle their aging mother. He said
the TV story was very powerful and a message from God that he had to follow
up. We started service on his mom the next week for 40 hours a week.”
DAVE WALLACE/SAN DIEGO
“After the TV story aired, we got 20 calls and one new client. PR definitely
helps business and has me recognized everywhere, even at the gas station.
LOL. It always leads to business”
JENNIFER CAMPISI/LOUISIANA
“After my latest article in the local Sun City paper, I received about a dozen
calls. You won’t believe how many times I hear comments about how our
company seems to be everywhere. The competition is always squeezing me
for info on how I get so much press.”
JIM PODZIUS/PHOENIX ARIZONA
19. When PR Doesn’t Work So Well
Company:
-Chasing short term revenue with PR
-Unrealistic goals / weak “me too” offering
-Gym membership mentality
-Weak senior management support
-Underspending / overspending
20. How You Can Use PR To Drive Your
Franchise System
Develop a PR action plan with agreed upon
goals, spending level, timelines and metrics
Media outlets list created
Pitch bank created
21. How You Can Use PR To Drive Your
Franchise System
Implementation Phase:
PR doesn’t stand for press release
Email can break the ice
Pick up the phone – have a take!
Know the reporter, their beat, their audience
22. How You Can Use PR To Drive Your
Franchise System
Implementation Phase:
Use social media to engage, build key
media relationships
Respect deadlines
Learn from misfires
Don’t get roped into dead-end story ideas
23. How You Can Use PR To Drive Your
Franchise System
Leverage your results:
As stated, leverage PR coverage as content
in social media outlets, your website
Promote in ads, email sign-offs
“As seen on Good Morning America”
“Brag book”, Five Guys example
24. How You Can Use PR To Drive Your
Franchise System
Leverage your results:
Use PR campaigns as topics for speeches,
lunches, breakfasts
Contributing writer / advertorials
Deliver press kit to local media
Use coverage on blog, in social communities
25. Questions?
In my opinion PR is the most powerful single
marketing tool there is- but anything worth
having isn’t easily had.
When done correctly – it can catapult your
brand to new heights.
Questions?