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9 Survival Rules for IOT Product

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R
Ravi Pal

While Internet Of Things is a "force multiplier" for an enterprise to remain relevant and competitive. It demands deep knowledge & disciplined execution across horizons of Internet of things. Here are "9 survival rules" in building an impactful IOT Solution in digital transformation journey.

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9 SURVIVAL RULES “IOT” PRODUCT for Ravishankar Palaniappan MANUFACTURERS STAN D AR D S HARDWARE SOFTWARE ANALYTICS @ SCALE PIVOT BUSINESS MODEL TEAM CLOUD Partner, Digital Advisory, Ex-CDO - IOT Startup Big Data & Internet of Things SPEAKER VOICE OF EXPERIENCE
MY JOURNEY STARTUPS ASSOCIATE DIRECTOR Digital & Analytics Advisory Member IOT & Big Data Standardization Committee International Organization for Standardization Ravishankar Palaniappan www.linkedin.com/in/ravishankar RESEARCHER, AUTHOR & PRACTITIONER [DISTRIBUTED DATABASES, COMPLEX EVENTS PROCESSING, BIG DATA ENGINEERING] Internet Of Things & Data Analytics THEN NOW ENTERPRISE <—> STARTUPS <—> GOVERNMENT ENTERPRISE GOVERNMENT CHIEF DATA OFFICER [INTERNET OF THINGS, DATA & CLOUD] Author & Startup Mentor SPEAKER VOICE OF EXPERIENCE
IOT DEVOPS = PUNCH IN FACE ?? ^_^ EXTREME UNCERTAINTY ~ 9 Surviving rules for IOT Startup/ @ravichola Software + Hardware + Data Streams + Cloud + Insights customers + market + cost + revenue
1.Startups are rough and tumble. —> ARE YOU WILLING TO FAIL?? 2. FOUR roles in a founding team —> PAEI 3.Innovation & Technology break-through is NOT enough. 4.Don’t Rush, Don’t Lie & Don’t be stubborn on original plan MANTRA: (FAIL, LEARN, LEAN) X FASTER= $$ 1 TEAM ~ 9 Surviving rules for IOT Startup/ @ravichola
JUL-21-1969 JUL-24-1969 1 TEAM MANTRA: (FAIL, LEARN, LEAN) X FASTER= $$ Why many teams FAIL in IOT product ??? - Learn from History ~ 9 Surviving rules for IOT Startup/ @ravichola
2 ARE YOU ALWAYS SEARCHING? 1.Startup is NOT enterprises. It is a “temporary”organization. 2.It searches for a “fitting” business model (solution+market) for the problem 3.Understand your users better —> what they lack & what excites them? 4.How likely a user to recommend this product to a friend? ~ 9 Surviving rules for IOT Startup/ @ravichola
ARE YOU ALWAYS SEARCHING? 2 Restaurants Improve Ethics ANALYTICS Platform DEVICE STATION SILVER Sensors & Gateway Data Hosting GOLD PLATINUM CLOUD Resource MGMT DIRECT Insights Report DEVOPS TEAM OEM RETAIL Logistics Logistics Operations Customer Service Sales Team Distribution Channel DEMO ~ 9 Surviving rules for IOT Startup/ @ravichola
3 PIVOT PIVOTING IS NOT JUMPING 1.Change made to test a new hypothesis in business model 2.Key drivers of Pivot —> Customers & Market 3.Setup business health gauges —> Measure, Sustain & Grow. 4.BEWARE - Don’t pivot to raise Money or due to Atychiphobia. ~ 9 Surviving rules for IOT Startup/ @ravichola
Restaurants Improve Ethics ANALYTICS Platform DEVICE Station SILVER Sensors & Gateway Data Hosting GOLD PLATINUM CLOUD Resource MGMT DIRECT Insights Report DEVOPS Team OEM RETAIL Logistics Logistics Operations Customer Service Sales Team Distribution Channel DEMO PIVOTING IS NOT JUMPING3 PIVOT Fit to Growth Report URBAN Restaurants URBAN PLUS SOCIAL DATA ~ 9 Surviving rules for IOT Startup/ @ravichola
4 DEVICES ARE TROJAN HORSES 1.Don’t rely on “Clever Design” as a differentiator. TELEMETRY is Gold. 2.Don’t under estimate Hardware—> Cost, I/O, Energy, Network. 3.Product development & Manufacturing is not sequential. 4.Hardware & Software guys don’t go well together :) ~ 9 Surviving rules for IOT Startup/ @ravichola
5 SOFTWARE ARE YOU A POLYGLOT? 1.IoT Event Streams demand Micro Services than a Monolithic System 2.Suite of independently deployable, small, modular services 3.Business functions KPI may demand polyglot systems. 4.Elasticity is not Scalability 5.performance is not response time of REST service ~ 9 Surviving rules for IOT Startup/ @ravichola
6 ANALYTICS IS ALL ABOUT “SPA” 1.BEWARE: IOT Event Streams —> High Speed Spatio-Temporal Datasets 2.Horizons of Analytics Platform —> Store, Process & Analyse 3.Context Awareness will excite users. —> Here is how ? 4. Devices are crazy animals —> how to tame them? 5.Analytical Time Models —-> Precision Vs Recall & iterative Vs real-time? ~ 9 Surviving rules for IOT Startup/ @ravichola
CLOUD & STANDARDS 7 CLOUD 8 STANDARDS 1.Seamless Device Cloud Communication is the foundation. 2.Interoperability—> Not just Unique Selling Proposition, Scalable too.. 3.Resources, Resources, Resources 4.One security breach can shutdown you business.
9 MANUFACTURES MANUFACTURERS ARE NOT IT COMPANY 1.IoT Product for ENTERPRISE can’t be done ONLY with alibaba.com,mfg.com,digikey.com 2.Visit CM’s Factory & build trust with all stake holders —> Reference Check! 3.Good, Fast, Cheap? —> Price, Quantity, Delivery , Payment Terms 4.Protect your Intellectual property —> NDA alone don’t work in China ^_^ ~ 9 Surviving rules for IOT Startup/ @ravichola
Ravishankar Palaniappan www.linkedin.com/in/ravishankar When you have passion, you will not back-up when you get knocked down, and you will get knocked down , over and over again. That’s what winning is all about !!!

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9 Survival Rules for IOT Product

  • 2. MY JOURNEY STARTUPS ASSOCIATE DIRECTOR Digital & Analytics Advisory Member IOT & Big Data Standardization Committee International Organization for Standardization Ravishankar Palaniappan www.linkedin.com/in/ravishankar RESEARCHER, AUTHOR & PRACTITIONER [DISTRIBUTED DATABASES, COMPLEX EVENTS PROCESSING, BIG DATA ENGINEERING] Internet Of Things & Data Analytics THEN NOW ENTERPRISE <—> STARTUPS <—> GOVERNMENT ENTERPRISE GOVERNMENT CHIEF DATA OFFICER [INTERNET OF THINGS, DATA & CLOUD] Author & Startup Mentor SPEAKER VOICE OF EXPERIENCE
  • 3. IOT DEVOPS = PUNCH IN FACE ?? ^_^ EXTREME UNCERTAINTY ~ 9 Surviving rules for IOT Startup/ @ravichola Software + Hardware + Data Streams + Cloud + Insights customers + market + cost + revenue
  • 4. 1.Startups are rough and tumble. —> ARE YOU WILLING TO FAIL?? 2. FOUR roles in a founding team —> PAEI 3.Innovation & Technology break-through is NOT enough. 4.Don’t Rush, Don’t Lie & Don’t be stubborn on original plan MANTRA: (FAIL, LEARN, LEAN) X FASTER= $$ 1 TEAM ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 5. JUL-21-1969 JUL-24-1969 1 TEAM MANTRA: (FAIL, LEARN, LEAN) X FASTER= $$ Why many teams FAIL in IOT product ??? - Learn from History ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 6. 2 ARE YOU ALWAYS SEARCHING? 1.Startup is NOT enterprises. It is a “temporary”organization. 2.It searches for a “fitting” business model (solution+market) for the problem 3.Understand your users better —> what they lack & what excites them? 4.How likely a user to recommend this product to a friend? ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 7. ARE YOU ALWAYS SEARCHING? 2 Restaurants Improve Ethics ANALYTICS Platform DEVICE STATION SILVER Sensors & Gateway Data Hosting GOLD PLATINUM CLOUD Resource MGMT DIRECT Insights Report DEVOPS TEAM OEM RETAIL Logistics Logistics Operations Customer Service Sales Team Distribution Channel DEMO ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 8. 3 PIVOT PIVOTING IS NOT JUMPING 1.Change made to test a new hypothesis in business model 2.Key drivers of Pivot —> Customers & Market 3.Setup business health gauges —> Measure, Sustain & Grow. 4.BEWARE - Don’t pivot to raise Money or due to Atychiphobia. ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 9. Restaurants Improve Ethics ANALYTICS Platform DEVICE Station SILVER Sensors & Gateway Data Hosting GOLD PLATINUM CLOUD Resource MGMT DIRECT Insights Report DEVOPS Team OEM RETAIL Logistics Logistics Operations Customer Service Sales Team Distribution Channel DEMO PIVOTING IS NOT JUMPING3 PIVOT Fit to Growth Report URBAN Restaurants URBAN PLUS SOCIAL DATA ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 10. 4 DEVICES ARE TROJAN HORSES 1.Don’t rely on “Clever Design” as a differentiator. TELEMETRY is Gold. 2.Don’t under estimate Hardware—> Cost, I/O, Energy, Network. 3.Product development & Manufacturing is not sequential. 4.Hardware & Software guys don’t go well together :) ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 11. 5 SOFTWARE ARE YOU A POLYGLOT? 1.IoT Event Streams demand Micro Services than a Monolithic System 2.Suite of independently deployable, small, modular services 3.Business functions KPI may demand polyglot systems. 4.Elasticity is not Scalability 5.performance is not response time of REST service ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 12. 6 ANALYTICS IS ALL ABOUT “SPA” 1.BEWARE: IOT Event Streams —> High Speed Spatio-Temporal Datasets 2.Horizons of Analytics Platform —> Store, Process & Analyse 3.Context Awareness will excite users. —> Here is how ? 4. Devices are crazy animals —> how to tame them? 5.Analytical Time Models —-> Precision Vs Recall & iterative Vs real-time? ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 13. CLOUD & STANDARDS 7 CLOUD 8 STANDARDS 1.Seamless Device Cloud Communication is the foundation. 2.Interoperability—> Not just Unique Selling Proposition, Scalable too.. 3.Resources, Resources, Resources 4.One security breach can shutdown you business.
  • 14. 9 MANUFACTURES MANUFACTURERS ARE NOT IT COMPANY 1.IoT Product for ENTERPRISE can’t be done ONLY with alibaba.com,mfg.com,digikey.com 2.Visit CM’s Factory & build trust with all stake holders —> Reference Check! 3.Good, Fast, Cheap? —> Price, Quantity, Delivery , Payment Terms 4.Protect your Intellectual property —> NDA alone don’t work in China ^_^ ~ 9 Surviving rules for IOT Startup/ @ravichola
  • 15. Ravishankar Palaniappan www.linkedin.com/in/ravishankar When you have passion, you will not back-up when you get knocked down, and you will get knocked down , over and over again. That’s what winning is all about !!!