9 Questions to Self-Assess
•
0 likes•239 views
The Digital Growth Blueprint is a key strategic tool that gives you an assessment to objectively benchmark the past, the present, and most importantly, where you can commit to go in the future with courage and confidence. It's at the heart of everything that we teach at the Digital Growth Institute. This framework is comprised of nine essential and co-dependent elements that include specific strategies, systems, technologies, and most importantly habits to maximum your primary goals for marketing, for sales. And for this exercise, we're going to keep things very simple. I want you to answer these questions with a simple yes or a no. And the more yeses you have, it's possible that you could already be headed down the right path. On the flip side, frame the nos as areas of future growth opportunities for you to prioritize and focus so that you can get even better going forward.
Report
Share
Report
Share
Download to read offline
Recommended
Digital Marketing Trends in 2016
Digital Marketing, as we all know, has been growing at a massive speed over the past few years and new technologies and data have been helping us cope up with the ever-changing face of digital marketing.
I've tried to capture a few trends I believe will make a difference in 2016 and should be incorporated into each marketers strategy, or atleast every marketer should be aware of.
Hope it helps.
How to involve your marketing team in modern digital selling
Greater alignment with sales and marketing has huge impact on creating more opportunities and business. So involving marketing team with sales is really important when it comes to digital selling.
Digital marketing trends for the year 2019
Every year digital trends are evolving with emerging technologies. So marketer should know about the trends then only they can stay effectively in their market. By knowing about the current digital trends it enables them to develop new creative ways to develop their business, create leads and enhance the relationship with their current clients.
HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH
Looking to grow your eCommerce business? Customer Micro-segmentation can lead the way! These strategies are often seen to garner some serious increase in sales and revenue for your eCommerce business. Find out more in this slidedeck!
A look at the trends that will dominate the 2019 marketing campaigns
According to an Esources review, “This portal has added muscle by being UK’s largest directory of verified wholesale suppliers and trade leads. A great resource for companies to identify and focus on their target audience”.
Benefits of digital marketing for a business
Digital marketing is very beneficial for business. vishnu bhagat provides many services for digital marketing which includes PPC, ad networks, ad campaigns..
#CNX14 - Creating Cross-Channel Customer Journeys
Your customers are interacting with your brand in new ways every day. Are you engaging with them in their channel of choice? Join us to discuss the ins and outs of developing a cross-channel customer journey. You’ll hear success stories as well as best practices for developing a cross-channel experience that’s right for your customer.
Recommended
Digital Marketing Trends in 2016
Digital Marketing, as we all know, has been growing at a massive speed over the past few years and new technologies and data have been helping us cope up with the ever-changing face of digital marketing.
I've tried to capture a few trends I believe will make a difference in 2016 and should be incorporated into each marketers strategy, or atleast every marketer should be aware of.
Hope it helps.
How to involve your marketing team in modern digital selling
Greater alignment with sales and marketing has huge impact on creating more opportunities and business. So involving marketing team with sales is really important when it comes to digital selling.
Digital marketing trends for the year 2019
Every year digital trends are evolving with emerging technologies. So marketer should know about the trends then only they can stay effectively in their market. By knowing about the current digital trends it enables them to develop new creative ways to develop their business, create leads and enhance the relationship with their current clients.
HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH
Looking to grow your eCommerce business? Customer Micro-segmentation can lead the way! These strategies are often seen to garner some serious increase in sales and revenue for your eCommerce business. Find out more in this slidedeck!
A look at the trends that will dominate the 2019 marketing campaigns
According to an Esources review, “This portal has added muscle by being UK’s largest directory of verified wholesale suppliers and trade leads. A great resource for companies to identify and focus on their target audience”.
Benefits of digital marketing for a business
Digital marketing is very beneficial for business. vishnu bhagat provides many services for digital marketing which includes PPC, ad networks, ad campaigns..
#CNX14 - Creating Cross-Channel Customer Journeys
Your customers are interacting with your brand in new ways every day. Are you engaging with them in their channel of choice? Join us to discuss the ins and outs of developing a cross-channel customer journey. You’ll hear success stories as well as best practices for developing a cross-channel experience that’s right for your customer.
The Art of Selling Digital Products.pdf
"The Art of Selling Digital Products" is a comprehensive guidebook unveiling strategies for successful digital product sales. With expert insights, it navigates through market positioning, pricing tactics, persuasive copywriting, and effective marketing channels. This concise yet powerful manual equips entrepreneurs with the knowledge to thrive in the digital marketplace.
What is digital marketing?
While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing,
Top Social Selling Tools For Your Business In 2024.pdf
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
Digital Marketing Services Company in Noida
Digital Notebook is worldwide acclaimed digital marketing agency & company in Noida India that has set new and better quality standards for services delivered within the sector of digital marketing. We strive relentlessly to stay up with customer expectations and satisfaction within the field of selling and advertisement. It happen to be the foremost creative and client friendly top digital marketing agency in India.
Content Marketing
The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium.
Social moves people and yes, social moves product.
Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need.
Get your brand. Define clear objectives. Identify your target. Develop a singular message.
And, yes you need great ideas.
How can marketers reach their target market?
Stay ahead of the competition by implementing relevant digital marketing campaigns for your business this 2022. Read now to learn more!
Originally published at https://www.proweaver.com/relevant-digital-marketing-campaign-this-new-year.
digital.pdf
In today’s digital era, the potential for creating and selling digital products online is vast. With the right strategies, you can unlock explosive profits and dominate online markets. In this article, we will unveil seven proven strategies that will help you create and sell irresistible digital products, ensuring your success in the competitive online landscape.
Digtial marketing agency in gurgaon.pdf
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
15 Effective Social Media Strategies Should Be Following In 2023.pdf
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Code95 E-Marketing Services
Why Code95 e-marketing services?
-----------------------------------------------------
• Our team has a good experience in the digital marketing field and
acknowledgeable enough with all the requirements needed to tailor a different marketing plan for each client based on the type of the industry and the identity of the brand.
• Our Marketing plan will not only boost your ROI but also your customer’s engagement and will help you to build a sustainable relationship with them;
eventually you will have many loyal customers.
• We foster creativity in order to come up with the best ideas to run an optimum marketing campaign and to deliver your marketing message in a unique way.
• To ensure the effectiveness of your campaign, our team will follow up and keep an eye on every single detail in the campaign. That’s why you will receive a monthly performance report that covers all the clicks, social media engagement and traffic sources.
What Skills do B2B Marketers Need to be Truly Effective in 2014?
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email MarketingThe Future of Social: Rebel Cocktail 3ª edición
¿Siguen siendo relevantes las redes sociales o están perdiendo protagonismo ante las nuevas aplicaciones sociales? ¿Cómo esta evolucionando el Influencer Marketing más allá de los fans y seguidores? ¿Serán los chatbots los nuevos gestores de tu comunidad?
The 4 Gears from The Science of Social 2
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Modern Digital Marketing Strategies for Success.pdf
In the dynamic and ever-evolving realm of digital marketing, staying at the forefront demands a mastery of modern digital marketing strategies. These strategies are not just a set of techniques but a dynamic approach that harnesses the power of technology, data, and creativity to propel your brand to new heights. In this comprehensive exploration, we'll delve into the core facets of modern digital marketing strategies, emphasizing the keyword "modern digital marketing strategies" to align with your focus.
The 4 Fears Stopping Your Team's Digital Growth
There is something preventing you and your marketing team from realizing your digital growth potential.
Legacy systems and thinking that were put in place long before you got to where you are today threaten to hold you back.
What exactly are these hidden forces at play?
It’s easy to feel confused, frustrated, and overwhelmed as digital continues to transform the world at an exponential pace. Working to maximize your financial brand’s digital growth can sometimes feel like an impossible feat.
But when you examine the Circle of Chaos a little more closely, you see this condition is rooted in fear.
Financial brands are held back by four distinct fears keeping them from fully committing to their Digital Growth Journey.
These are sometimes spoken openly, but more often than not, they are whispered in confidence.
They are:
Fear of the unknown (“I know digital is important for us, but what should we do next?”)
Fear of change (“Why change now? We have had success up to this point.”)
Fear of failure (“What happens if we try this and fail? What will they think of me?”)
Fear of success (“What happens if this actually works? Can we even support this new type of growth?”)
What Does it Mean to Transform the Legacy Growth Model?
When we think of the old way of doing business as a financial brand, it’s helpful to envision a growth pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model. Then, when digital came on the scene, digital was bolted onto the pyramid, retrofitted to the old structure.
Are we looking to destroy the old model entirely and start from scratch?
No. Rather, what we’re trying to do is flip the growth pyramid upside down: transform the entire growth model so it’s now three-fifths digital and two-fifths physical—at a very minimum—as digital becomes the primary driver for growth, regardless of whether someone applies online, calls into a call center, or comes into a physical branch location to apply for a product.
Digital is at the heart of the consumer buying journey. With the new pyramid, your growth model will reflect that.
In fact, maybe digital might become four-fifths—or even 100 percent—of your growth pyramid.
More Related Content
Similar to 9 Questions to Self-Assess
The Art of Selling Digital Products.pdf
"The Art of Selling Digital Products" is a comprehensive guidebook unveiling strategies for successful digital product sales. With expert insights, it navigates through market positioning, pricing tactics, persuasive copywriting, and effective marketing channels. This concise yet powerful manual equips entrepreneurs with the knowledge to thrive in the digital marketplace.
What is digital marketing?
While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing,
Top Social Selling Tools For Your Business In 2024.pdf
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
Digital Marketing Services Company in Noida
Digital Notebook is worldwide acclaimed digital marketing agency & company in Noida India that has set new and better quality standards for services delivered within the sector of digital marketing. We strive relentlessly to stay up with customer expectations and satisfaction within the field of selling and advertisement. It happen to be the foremost creative and client friendly top digital marketing agency in India.
Content Marketing
The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium.
Social moves people and yes, social moves product.
Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need.
Get your brand. Define clear objectives. Identify your target. Develop a singular message.
And, yes you need great ideas.
How can marketers reach their target market?
Stay ahead of the competition by implementing relevant digital marketing campaigns for your business this 2022. Read now to learn more!
Originally published at https://www.proweaver.com/relevant-digital-marketing-campaign-this-new-year.
digital.pdf
In today’s digital era, the potential for creating and selling digital products online is vast. With the right strategies, you can unlock explosive profits and dominate online markets. In this article, we will unveil seven proven strategies that will help you create and sell irresistible digital products, ensuring your success in the competitive online landscape.
Digtial marketing agency in gurgaon.pdf
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
15 Effective Social Media Strategies Should Be Following In 2023.pdf
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Code95 E-Marketing Services
Why Code95 e-marketing services?
-----------------------------------------------------
• Our team has a good experience in the digital marketing field and
acknowledgeable enough with all the requirements needed to tailor a different marketing plan for each client based on the type of the industry and the identity of the brand.
• Our Marketing plan will not only boost your ROI but also your customer’s engagement and will help you to build a sustainable relationship with them;
eventually you will have many loyal customers.
• We foster creativity in order to come up with the best ideas to run an optimum marketing campaign and to deliver your marketing message in a unique way.
• To ensure the effectiveness of your campaign, our team will follow up and keep an eye on every single detail in the campaign. That’s why you will receive a monthly performance report that covers all the clicks, social media engagement and traffic sources.
What Skills do B2B Marketers Need to be Truly Effective in 2014?
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email MarketingThe Future of Social: Rebel Cocktail 3ª edición
¿Siguen siendo relevantes las redes sociales o están perdiendo protagonismo ante las nuevas aplicaciones sociales? ¿Cómo esta evolucionando el Influencer Marketing más allá de los fans y seguidores? ¿Serán los chatbots los nuevos gestores de tu comunidad?
The 4 Gears from The Science of Social 2
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Modern Digital Marketing Strategies for Success.pdf
In the dynamic and ever-evolving realm of digital marketing, staying at the forefront demands a mastery of modern digital marketing strategies. These strategies are not just a set of techniques but a dynamic approach that harnesses the power of technology, data, and creativity to propel your brand to new heights. In this comprehensive exploration, we'll delve into the core facets of modern digital marketing strategies, emphasizing the keyword "modern digital marketing strategies" to align with your focus.
Similar to 9 Questions to Self-Assess (20)
Top Social Selling Tools For Your Business In 2024.pdf
Top Social Selling Tools For Your Business In 2024.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdf
15 Effective Social Media Strategies Should Be Following In 2023.pdf
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022)
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...
Modern Digital Marketing Strategies for Success.pdf
Modern Digital Marketing Strategies for Success.pdf
More from James Robert Lay
The 4 Fears Stopping Your Team's Digital Growth
There is something preventing you and your marketing team from realizing your digital growth potential.
Legacy systems and thinking that were put in place long before you got to where you are today threaten to hold you back.
What exactly are these hidden forces at play?
It’s easy to feel confused, frustrated, and overwhelmed as digital continues to transform the world at an exponential pace. Working to maximize your financial brand’s digital growth can sometimes feel like an impossible feat.
But when you examine the Circle of Chaos a little more closely, you see this condition is rooted in fear.
Financial brands are held back by four distinct fears keeping them from fully committing to their Digital Growth Journey.
These are sometimes spoken openly, but more often than not, they are whispered in confidence.
They are:
Fear of the unknown (“I know digital is important for us, but what should we do next?”)
Fear of change (“Why change now? We have had success up to this point.”)
Fear of failure (“What happens if we try this and fail? What will they think of me?”)
Fear of success (“What happens if this actually works? Can we even support this new type of growth?”)
What Does it Mean to Transform the Legacy Growth Model?
When we think of the old way of doing business as a financial brand, it’s helpful to envision a growth pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model. Then, when digital came on the scene, digital was bolted onto the pyramid, retrofitted to the old structure.
Are we looking to destroy the old model entirely and start from scratch?
No. Rather, what we’re trying to do is flip the growth pyramid upside down: transform the entire growth model so it’s now three-fifths digital and two-fifths physical—at a very minimum—as digital becomes the primary driver for growth, regardless of whether someone applies online, calls into a call center, or comes into a physical branch location to apply for a product.
Digital is at the heart of the consumer buying journey. With the new pyramid, your growth model will reflect that.
In fact, maybe digital might become four-fifths—or even 100 percent—of your growth pyramid.
12 Proclamations of the Digital Growth Blueprint
Digital growth is a journey—a journey from good to great.
It is a journey that begins in the mind. Marketing, sales, and leadership teams at financial brands must first transform their thinking—only then can they transform themselves, their teams, and their strategies for exponential future digital growth.
It doesn’t happen overnight. Like running a marathon, it all starts with proper training and planning. Then, once you are off and running, you have to be open to changing conditions, as the environment is unpredictable.
The Digital Growth Blueprint and strategic marketing manifesto is made up of twelve key areas. They build on each other but are also independent. In other words, even if you focus on and commit to only one of these twelve points of the manifesto, this effort alone can empower you to make your financial brand’s marketing even better. And if you focus on all twelve, you transform your entire financial brand to maximize your future digital growth potential.
12 Traits for a Digital Growth Mindset at your Financial Brand
Whenever I have a Digital Growth Diagnostic Assessment call, it’s clear to me within five minutes how the person on the other line views the world—and it’s usually predictive of the success both they and their financial brand will have over the next twelve to twenty-four months.
Financial brands with the greatest success are the ones who approach digital with a growth mindset.
A person or brand with a growth mindset is always looking to learn and gain new insights that exponentially expand their capabilities. People, teams, and organizations with growth mindsets are excited about solving big and important problems. They welcome criticism and look at failure as an opportunity to learn.
Three step roadmap for financial brands
On a recent Banking on Digital Growth podcast, James Robert Lay welcomed Jon Ogden, the head of strategic content at MX, to discuss how financial brands can prepare for the future.
With an increasing amount of financial-insecurities and COVID-related stress, financial institutions are well-positioned to be the helpful guide.
Banks and credit unions are serving as the frontline “doctor” or “nurse” for their customers and those in the communities they serve.
Financial brands have the power to provide hope and help.
There is an opportunity to provide clarity into the complex world of financial data. There is an opportunity to provide actionable insights for the consumer to escape their financial fears and improve their life. And there is an opportunity to empower your customers to be financially strong.
5-Step Digital Communication Strategy
There are a lot of things about the future that are uncertain.
The days of promoting and pushing commoditized products are dead.
But, at the Digital Growth Institute, there are things that we are certain about.
And there is only one way to succeed in sales and marketing in today’s new normal (and beyond).
Four words: Help first. Sell second.
It's not the right time to push and promote commoditized products and services.
As you commit to help first and sell second, you can apply the following digital communication strategy we've used to guide financial brands over the past few months since COVID-19 entered the scene.
5-Step Digital Communication Strategy
There are a lot of things about the future that are uncertain.
The days of promoting and pushing commoditized products are dead.
But, at the Digital Growth Institute, there are things that we are certain about.
And there is only one way to succeed in sales and marketing in today’s new normal (and beyond).
Four words: Help first. Sell second.
It's not the right time to push and promote commoditized products and services.
As you commit to help first and sell second, you can apply the following digital communication strategy we've used to guide financial brands over the past few months since COVID-19 entered the scene.
Transform the Legacy Growth Model at Your Financial Brand
When we think of the old way of doing business as a financial brand, it’s helpful to envision a growth pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model. Then, when digital came on the scene, digital was bolted onto the pyramid, retrofitted to the old structure.
Are we looking to destroy the old model entirely and start from scratch?
No. Rather, what we’re trying to do is flip the growth pyramid upside down: transform the entire growth model so it’s now three-fifths digital and two-fifths physical—at a very minimum—as digital becomes the primary driver for growth, regardless of whether someone applies online, calls into a call center, or comes into a physical branch location to apply for a product.
Digital is at the heart of the consumer buying journey. With the new pyramid, your growth model will reflect that.
In fact, maybe digital might become four-fifths—or even 100 percent—of your growth pyramid.
The 4 Operating Environments of Digital Growth
What I see with financial institutions through our Digital Growth Diagnostic Assessments is the vast majority get stuck doing digital. And the only way to get unstuck is, again, to create space and time to work in the other Digital Growth Operating Environments
Marketing to the Brain
Empathy is one of the most important competitive advantages, if not THE most important.
I encourage financial brand leaders to step out of the banker's brain, thinking brain of logic and reason the neocortex and into the mind's eye of consumers, which is viewed through the limbic system of emotions and relationships and the reptilian, survival, fight flight where trust is decided
The problem. Every financial brand is marketing to an overloaded and overcrowed "thinking brain"
Take a step back and transform your sales and marketing strategies and speak to the other two brains first.
Four Content Production Archetypes
Once you identify the goal for content production—whether connecting, cultivating, or converting—you can then identify the types of content you need to produce. To do this well, approach this task guided by the following four content archetypes aligned to the digital consumer buying journey.
Big Data vs. Thick Data
Put yourself in your consumers' shoes. Building personas allow us to empathize and build an understanding. As you begin defining consumer personas, capture and analyze data in these two ways.
5 Pillars to Establish Trust
These five different pillars are where we begin to build trust in an industry plagued by a lack of it, differentiating ourselves in the process.
8 ways to achieve digital differentiation
How are you going to differentiate yourself in today's marketplace where consumers don't think very highly about the digital shopping experience of digital brands?
7 step storyselling method
Banking is boring.
It makes our job as marketers very difficult.
Tell stories that sell.
https://bit.ly/3j7FrPV
5 ways your personas are failing your financial brand
Consumer personas are key to driving digital growth, but as useful as they are, they’re only helpful and create value when done right.
Let’s take a look at five ways your consumer personas might be failing your financial brand.
Once you’re able to articulate exactly how your personas are falling flat, you'll be less likely to abandon them and more equipped to improve them.
More from James Robert Lay (16)
What Does it Mean to Transform the Legacy Growth Model?
What Does it Mean to Transform the Legacy Growth Model?
12 Traits for a Digital Growth Mindset at your Financial Brand
12 Traits for a Digital Growth Mindset at your Financial Brand
Transform the Legacy Growth Model at Your Financial Brand
Transform the Legacy Growth Model at Your Financial Brand
5 ways your personas are failing your financial brand
5 ways your personas are failing your financial brand
Recently uploaded
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerUnknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Auxis Consulting & Outsourcing
QSR Webinar DeckA Guide to UK Top Search Engine Optimization
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.SMM Cheap - No. 1 SMM panel in the world
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
9 Questions to Self-Assess
- 1. 9 Questions to Self-Assess Your Financial Brand
- 2. Does your financial brand digitally align with the emotional needs of the people in the communities you serve? 1.
- 3. Do your consumer personas go beyond basic demographic data to humanize and empathize with key market segments? 2.
- 4. Do you differentiate your product positioning beyond the same commoditized product features that every other financial brand in your community promotes? 3.
- 5. Do you have well-defined processes in place that empower your team to create the space to optimize digital experiences every 90 days? 4.
- 6. Do you have full-funnel, digital consumer journeys documented for key product lines that guide people towards a bigger, better and brighter future? 5.
- 7. Do you have the right digital marketing and sales technologies along with the capability and the capacity to maximize the value they can create? 6.
- 8. Do you consistently produce content that emotionally connects with the people in the communities you serve by helping first and selling second? 7.
- 9. Do you have well-defined systems to promote content through key distribution channels to target, capture, nurture and convert leads? 8.
- 10. Can you quantify your digital marketing and sales activities beyond vanity metrics to empower your marketing team? 9.
- 11. For more insights, listen to the full episode of the Banking on Digital Growth Podcast in the comments below.