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12
Proclamations
of the Digital
Growth
Blueprint
We will learn from the
past to escape the
present.
1.
We will define a digital
growth purpose.
2.
We will empathize with
consumer personas.
3.
We will position products
beyond bullet points.
4.
We will escape the
dangers of doing digital.
5.
We will map out digital
consumer journeys.
6.
We will maximize
marketing technologies.
7.
We will build a website
that sells.
8.
We will be the helpful and
empathetic guide.
9.
We will produce content
that helps first.
10.
We will promote content
only to guide people.
11.
We will prove marketing’s
value once and for all.
12.
For more strategies on digital
gr,
check out
Banking on Digital Growth

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12 Proclamations of the Digital Growth Blueprint