The document outlines a 5-step digital communication strategy to address the impacts of shutdowns. It emphasizes analyzing data to identify trends and patterns, developing tailored approaches, and communicating effectively to offer support. For more details, it encourages reading the full article.

1. 5-Step Digital
Communication
Strategy

2. Search the Data
Find those who have been impacted
by all of the shutdown.
1.

3. Drill Down
Look at trends for each person or
business within the different segments
for additional insights.
2.

4. ID Patterns
Prioritize and rank each trend.
3.

5. Develop Custom
Cures
Hit the pause button and ask, listen,
and learn.
4.

6. Communicate
Courage and
Confidence
Share personalized messages that
offer help and hope.
5.

7. For a deeper look inside the
5-Step Digital
Communication Strategy,
read the full article.