SlideShare a Scribd company logo
Emailer Design
ChecklistPoints
Decide the Pointers1
• Create the framework of your emailer.
• Streamline your thoughts so you will not
miss out on any point.
• Keep this framework handy while designing
an emailer.
2
• Clearly mention the intention of the email.
• Mention your name and company name.
• Avoid misleading subject lines at any cost.
Be Clear & Transparent
3
• Keep emailer design short and crisp.
• Talk about your important message at the
very beginning.
• Make copy interesting enough to encourage
users to read more.
Less is More When it
Comes to Text
4
• Use scannable visual content in infographic
format.
• Focus on easy understanding and enhanced
visual appeal.
• Avoid huge paragraphs.
Scannable Content
5
• CTA should be loud and clear.
• Use bright colors for CTA buttons.
• Add CTA more than once if needed; it leads
to conversion.
Call To Action - Bold & Twice
6
• Emailer design must be clean and clutter
free.
• Emailer design should not distract reader
from main intention of emailer.
• Design element should not overpower the
content.
Don’t Distract in the Emailer
Design
7
• Take away for readers to act as goodwill for
your brand.
• Give readers something even if they don’t
buy your product.
• Offer free downloads/ coupons/ images.
Unique Take Away
8
• Limit choices to leave emailer ones the
reader lands on it.
• Remember - One mail, One message.
• Avoid adding multiple outbound links.
Don’t Give Too Many
Choices
9
• Pre-decided color pallet for an instant connect
with the brand.
• Strong Header for positive effect
• Engaging and responsive Layout for easy
understanding of content flow.
• Relevant and high quality pictures or images.
Few More Details of the
Emailer Design
www.theimpulsedigital.com
www.theimpulsedigital.com/blog/
/theimpulsedigital
@impulsedigi
/impulse_digital
/company/impulse-digital-marketing-mumbai
/114992263822081786393

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9 Points Emailer Design Checklist

  • 2. Decide the Pointers1 • Create the framework of your emailer. • Streamline your thoughts so you will not miss out on any point. • Keep this framework handy while designing an emailer.
  • 3. 2 • Clearly mention the intention of the email. • Mention your name and company name. • Avoid misleading subject lines at any cost. Be Clear & Transparent
  • 4. 3 • Keep emailer design short and crisp. • Talk about your important message at the very beginning. • Make copy interesting enough to encourage users to read more. Less is More When it Comes to Text
  • 5. 4 • Use scannable visual content in infographic format. • Focus on easy understanding and enhanced visual appeal. • Avoid huge paragraphs. Scannable Content
  • 6. 5 • CTA should be loud and clear. • Use bright colors for CTA buttons. • Add CTA more than once if needed; it leads to conversion. Call To Action - Bold & Twice
  • 7. 6 • Emailer design must be clean and clutter free. • Emailer design should not distract reader from main intention of emailer. • Design element should not overpower the content. Don’t Distract in the Emailer Design
  • 8. 7 • Take away for readers to act as goodwill for your brand. • Give readers something even if they don’t buy your product. • Offer free downloads/ coupons/ images. Unique Take Away
  • 9. 8 • Limit choices to leave emailer ones the reader lands on it. • Remember - One mail, One message. • Avoid adding multiple outbound links. Don’t Give Too Many Choices
  • 10. 9 • Pre-decided color pallet for an instant connect with the brand. • Strong Header for positive effect • Engaging and responsive Layout for easy understanding of content flow. • Relevant and high quality pictures or images. Few More Details of the Emailer Design