In this fast-based B2B digital marketing world, there is a cutthroat competition. Lead scoring, is a business strategy that has changed the way companies meet with possible customers. In b2b digital marketing lead scoring is the art of assigning numerical values to your leads based on various factors. It lets you determine how interested the customers might be and how likely they are to buy from you. In this blog we will explore the value of lead scoring layer by layer for you!

1. V A L U E O F L E A D S C O R I N G
I N
B 2 B D I G I T A L M A R K E T I N G

2. W H A T ’ S L E A D S C O R I N G ?
Lead scoring is the ultimate method for prioritizing
your leads and can boost your conversion rates by
up to 50%, particularly when 70% of B2B leads are
not yet ready to make a purchase. lead scoring is
the art of assigning numerical values to your leads
based on various factors.

3. S I M P L I F Y I N G T H E L E A D S C O R I N G P R O C E S S
In marketing, lead scoring is the key strategy for evaluating potential customers.
Think of it as assigning a score out of 100 to determine their suitability. Here's the
breakdown
Determining Threshold
Choosing Scoring Factors
Assigning Scores
Tracking Leads
1.
2.
3.
4.
In short, lead scoring streamlines the process, enabling sales to concentrate on the
most promising leads and guiding us from lead generation to conversion.

4. I M P O R T A N C E O F L E A D S C O R I N G
Prioritizing high-scoring leads means efficient resource allocation. As you
concentrate on the most likely converters, there are an increased chances of closing
the deal, leading to higher conversion rates.
1.Increase Conversions
2.Aligns Marketing And Sales
Lead scoring bridges the sales-marketing gap, promoting teamwork, and preventing
miscommunication.

5. I M P O R T A N C E O F L E A D S C O R I N G
Not all leads are equal. Lead scoring signals sales when a prospect is prepared to
engage, enabling timely and effective conversations with appropriate resources.
3. Helps Avoid Scaring Away Leads
4. Saves Time and Effort
By effectively qualifying marketing leads through lead scoring, you steer clear of
unproductive interactions and can focus on nurturing those with higher conversion
potential. Remarkably, lead scoring models cut deal closing time by 50%!

6. I M P O R T A N C E O F L E A D S C O R I N G
Lead scoring not only identifies potential buyers but also reveals the most effective
lead sources. This allows you to concentrate on successful lead generation tactics
and attract high-quality leads.
5. Tailor Inbound Marketing Strategy
6. Adjust Sales Efforts
The lead's score predicts their likelihood of becoming a client, aiding in precise
short- and long-term revenue planning to meet sales goals.

7. It's time to excel, achieve success, and dominate the B2B arena as champions. If you
need assistance, Impulse Digital is here for you!
We are a creative team that leads with data-driven strategies. Our digital expertise
and commitment to staying ahead of trends make us the ideal digital marketing
partner for you.

8. www.theimpulsedigital.com
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@impulsedigi
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www.linkedin.com/company/impulse-digital-marketing-mumbai
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Email: collabs@theimpulsedigital.com

9. Thank You!
Thank You!