SlideShare a Scribd company logo
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9 CONVERSATIONS
A WEBINAR ON
DESIGNING
CONVERSATIONS FOR
CHANGE
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ABOUT ME!
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Physicist  Industrial Designer
Industrial Designer  Uxer
Uxer  Facilitator
Facilitator  Design Thinking Trainer
Trainer  Podcaster
Podcaster  Soon to be Author
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Learn more @ bit.ly/9conversationsbook
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WHY DO CONVERSATIONS
MATTER?
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WHICH CONVERSATIONS
MATTER?
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WHAT IS A CONVERSATION?
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WHY DO CONVERSATIONS
NEED TO BE DESIGNED?
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I hope that all sounds
awesome…
anyplace else you’d rather be?
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So..
WHY DO CONVERSATIONS
MATTER?
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Our lives are built one
conversation at a time!
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Our lives are defined by the
conversations we can and
can’t have.
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TEACHING INNOVATION
WITHOUT CHANGING THE
RULES OF INNOVATION
LEADS TO … FRUSTRATION.
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Conversations can be:
Awesome, Productive, Sloppy,
Chaotic, Contentious, Warm,
Cold, Confusing, Forward-
moving, Stuck or…
Creative, Clear and Fluid!
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WHAT CONVERSATIONS NEED
TO BE DESIGNED?
Off sites
Stand ups
Check ins
One on ones
Family meetings
Coaching calls
All hands
Brainstorms
Workshops
Retreats
Culture
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WHAT CONVERSATIONS AM I
ALLOWED TO DESIGN?
WHICH AM I NOT ALLOWED
TO TOUCH?
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Conversation design sounds a
bit pretentious… isn’t it just
“facilitation”?
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I SEE CONVERSATIONS…
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OVERDESIGNING….
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SHIFT THE INTERFACE
Photo by Daria Nepriakhina on Unspla
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SHIFT THE INTERFACE
TO SHIFT THE CONVERSATION
Photo by Margarida CSilva on Unsplas
+ Photo by Margarida CSilva on Unsplas
DURABILITY
AND
FLEXIBLITY
OPENNESS
AND
ENERGY
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INTERFACE AND SPACE MATTER
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THREE TABLES TWO SPACES
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SAGE ON THE STAGE!?
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WHAT CHANGED?
WHICH SPACE IS “RIGHT”?
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WHAT ARE THE
LEVERS OF DESIGN
AVAILABLE TO US?
(more on that later)
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IS THERE AN OPERATING
SYSTEM FOR
CONVERSATIONS?
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OBVIOUSLY I THINK SO! ;-)
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WHY CONVERSATIONS MATTER
 THE STRUCTURE OF CONVERSATIONS
 9 CONVERSATIONS
 DEMO ON MURAL
 THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
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WHAT IS A CONVERSATION?
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WHAT IS A CONVERSATION?
AN INVITATION
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INVITATION + INTERFACE
AN INVITATION THROUGH AN INTERFACE
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BUILDING A THREAD…
AN INVITATION THROUGH AN INTERFACE
…STARTS A THREAD
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TAKING TURNS…
TAKING TURNS…
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FINDING A CADENCE
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ONE ON ONE
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SHARING INTERNAL THOUGHTS
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BUILDING AGREEMENTS
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DESIGNER TO CUSTOMER
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LEADER TO TEAM
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WHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONS
 9 CONVERSATIONS
 DEMO ON MURAL
 THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
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WHY 9 CONVERSATIONS?!
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BIG AND SMALL
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INTERNAL AND EXTERNAL
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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4 CORE CONVERSATIONS
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WHAT’S MISSING IN MY MAP?
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WHAT’S MISSING IN MY MAP?
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4 CONNECTING CONVERSATIONS
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FACILITATION
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PRODUCT DESIGN
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COACHING
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REFLECTION
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MY FOCUS…
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MY BLIND SPOTS…
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WHAT HOLDS THE WHOLE?
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WHAT HOLDS THE WHOLE?
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WHAT HOLDS THE WHOLE?
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WHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONS
9 CONVERSATIONS
 DEMO ON MURAL
 THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
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WHAT’S ON YOUR RADAR?
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LET’S SWITCH INTERFACES!
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LET’S TAKE SOME QUESTIONS?
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WHY CONVERSATIONS MATTER
THE STRUCTURE OF CONVERSATIONS
9 CONVERSATIONS
DEMO ON MURAL
 THREE MODES OF CREATIVE
CONVERSATIONS
 CONVERSATION OS CANVAS
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INTERFACES MATTER
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NARROW PIPES AND FAT PIPES
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Key and Peele Text Message Confusion
https://www.youtube.com/watch?v=naleynXS7yo
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LET’S TALK ABOUT THREADS…
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NARRATIVE!
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http://theconversationfactory.com/think-alone-think-together/
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A MESSY CREATIVE PROCESS…
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WITH “PHASES” TO GUIDE US
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“THE” CREATIVE PROCESS…
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DO NOT QUENCH YOUR INSPIRATION
AND YOUR IMAGINATION;
DO NOT BECOME THE SLAVE OF YOUR
MODEL.
Vincent Van Gogh
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THE CREATIVE PROCESS:
With thanks to Dave Grey/Gamestorming
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THE 3 MODES of CREATIVE
CONVERSATIONS
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USE THE SPACE TO SUPPORT
THE NARRATIVE THREAD
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CREATIVE CONVERSATIONS…
Build shared Thread…Powerful Invitation to a
shared space…
Align on clear set of Goals!
EXPLOREOPEN CLOSE
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3 ACT PLAY
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3 ACT JOURNEY MAP
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SO…
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CONVERSATIONS ARE
EXPERIENCES THAT
CAN BE DESIGNED
LIKE ANY OTHER
EXPERIENCE.
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CONVERSATIONS MATTER
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AND HAVE STRUCTURE
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THEY HAVE LEVERS OF DESIGN
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USE NARRATIVE THREADS…
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USE THE 3 MODES of CREATIVE
CONVERSATIONS
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FOR ANOTHER TIME….
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https://www.youtube.com/watch?v=mh1tyKYECjY
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FOCUS ON THE CONVERSATIONS
THAT MATTER
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THANKS FOR BEING HERE!
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SUPPORT THE BOOK!
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Learn more @ bit.ly/9conversationsbook
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STAY IN TOUCH:
DANIEL@TheConversationFactory.com
www.TheConversationFactory.com

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