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Welcome. Have a seat.<br />
This is who we are.<br />
Tonight:<br />Meet Miles and Daniel. Meet each other.<br />Design: Let’s talk about that.<br />Why and What is design thin...
Design: Let’s talk about that.<br />
Design: Let’s talk about that.<br />
Design: Let’s talk about that.<br />
Design: Let’s talk about that.<br />
Design: Let’s talk about that.<br />
Designis creative problem solving.<br />Thinking is the process of using one’s mind to consider or reason about something....
Designis creative problem solving.<br />Thinking is the process of using one’s mind to consider or reason about something....
Design thinking is for making leaps.<br />
It’s different because it’s visual…<br />
…because it’s obsessed with context...<br />
…because it’s obsessed with context...<br />
When<br />Where<br />How<br />How Much<br />Who/What<br />Why<br />…because it’s obsessed with context...<br />
….because it’s highly collaborative...<br />
…and because it needs constraints.<br />
Design Research: Meet the world<br />
Capture the gems in words and pictures<br />
There’s lots of dirt around the gold.<br />
Meet the world, distill the stories.<br />
Visual storytelling<br />
Basic Narrative<br />
Monologue<br />
Upstairs<br />
outsider<br />
Refrigerator with a view<br />
One panel<br />
Map<br />
Chart<br />
Many paths up the mountain.<br />
Visual Thinking<br />
Back of the Napkin: Visual and essential<br />
Knowledge Games: simple and direct<br />
IIT: Academic and Accurate<br />
IDEO: Phased for easy use!<br />
IDEO<br />#kgames<br />napkin<br />IIT<br />research<br />analysis<br />synthesis<br />realization<br />
Empathy, Curiosity<br />
Collect the Information. (thanks Steve Portigal!)<br />
SUBURBAN<br />AFFLUENT INCOME<br />TECH SAVVY<br />MIXED-SUBURBAN<br />MODERATE INCOME<br />ENTERTAINMENT SEEKER<br />URBA...
Organize the information.<br />
Organize the information.<br />
Have lots and lots of ideas.<br />
Lay them all out.<br />
Mock it up before you Fock it up. (Fail early and often).<br />
Act it out.<br />
Lather, Rinse, Repeat.<br />
Let me sum up.<br />
Open and Close.<br />
Tips and Tricks.<br />
visual<br />Make and use artifacts<br />
visual<br />If you don’t write it down it didn’t happen<br />
visual<br />Think out loud – words, arrows, boxes<br />
visual<br />Have lots of ideas, diagrams, pictures, words.<br />
When<br />Where<br />How<br />How Much<br />Who/What<br />Why<br />Make lots of types of pictures.<br />
collaborative<br />Know all the people in the Picture.<br />
Do it standing up.<br />
Now you try!<br />
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Design For Non-Designers

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Miles and Daniel teach design thinking and design process: Day one presentation!
http://brooklynbrainery.com/courses/118-Design-for-non-designers

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Design For Non-Designers

  1. 1. Welcome. Have a seat.<br />
  2. 2. This is who we are.<br />
  3. 3. Tonight:<br />Meet Miles and Daniel. Meet each other.<br />Design: Let’s talk about that.<br />Why and What is design thinking?<br />You’re a designer: tell me about it.<br />An overview of the design process.<br />Scrimmage.<br />Next week:<br />Game Time.<br />This is what we’re here to do.<br />
  4. 4. Design: Let’s talk about that.<br />
  5. 5. Design: Let’s talk about that.<br />
  6. 6. Design: Let’s talk about that.<br />
  7. 7. Design: Let’s talk about that.<br />
  8. 8. Design: Let’s talk about that.<br />
  9. 9. Designis creative problem solving.<br />Thinking is the process of using one’s mind to consider or reason about something.<br />
  10. 10. Designis creative problem solving.<br />Thinking is the process of using one’s mind to consider or reason about something.<br />
  11. 11. Design thinking is for making leaps.<br />
  12. 12. It’s different because it’s visual…<br />
  13. 13. …because it’s obsessed with context...<br />
  14. 14. …because it’s obsessed with context...<br />
  15. 15. When<br />Where<br />How<br />How Much<br />Who/What<br />Why<br />…because it’s obsessed with context...<br />
  16. 16. ….because it’s highly collaborative...<br />
  17. 17. …and because it needs constraints.<br />
  18. 18. Design Research: Meet the world<br />
  19. 19. Capture the gems in words and pictures<br />
  20. 20. There’s lots of dirt around the gold.<br />
  21. 21. Meet the world, distill the stories.<br />
  22. 22. Visual storytelling<br />
  23. 23. Basic Narrative<br />
  24. 24. Monologue<br />
  25. 25. Upstairs<br />
  26. 26. outsider<br />
  27. 27. Refrigerator with a view<br />
  28. 28. One panel<br />
  29. 29. Map<br />
  30. 30. Chart<br />
  31. 31. Many paths up the mountain.<br />
  32. 32. Visual Thinking<br />
  33. 33. Back of the Napkin: Visual and essential<br />
  34. 34. Knowledge Games: simple and direct<br />
  35. 35. IIT: Academic and Accurate<br />
  36. 36. IDEO: Phased for easy use!<br />
  37. 37. IDEO<br />#kgames<br />napkin<br />IIT<br />research<br />analysis<br />synthesis<br />realization<br />
  38. 38. Empathy, Curiosity<br />
  39. 39. Collect the Information. (thanks Steve Portigal!)<br />
  40. 40. SUBURBAN<br />AFFLUENT INCOME<br />TECH SAVVY<br />MIXED-SUBURBAN<br />MODERATE INCOME<br />ENTERTAINMENT SEEKER<br />URBAN<br />MODERATE INCOME<br />ENTERTAINMENT SEEKER and<br />TECH SAVVY<br />SUBURBAN<br />MODERATE INCOME<br />ENTERTAINMENT SEEKER and<br />TECH SAVVY<br />URBAN<br />MODERATE INCOME<br />TECH SAVVY<br />SUBURBAN<br />AFFLUENT INCOME<br />ENTERTAINMENT SEEKER<br />Meet (real) people<br />
  41. 41. Organize the information.<br />
  42. 42. Organize the information.<br />
  43. 43. Have lots and lots of ideas.<br />
  44. 44. Lay them all out.<br />
  45. 45. Mock it up before you Fock it up. (Fail early and often).<br />
  46. 46. Act it out.<br />
  47. 47. Lather, Rinse, Repeat.<br />
  48. 48. Let me sum up.<br />
  49. 49. Open and Close.<br />
  50. 50. Tips and Tricks.<br />
  51. 51. visual<br />Make and use artifacts<br />
  52. 52. visual<br />If you don’t write it down it didn’t happen<br />
  53. 53. visual<br />Think out loud – words, arrows, boxes<br />
  54. 54. visual<br />Have lots of ideas, diagrams, pictures, words.<br />
  55. 55. When<br />Where<br />How<br />How Much<br />Who/What<br />Why<br />Make lots of types of pictures.<br />
  56. 56. collaborative<br />Know all the people in the Picture.<br />
  57. 57. Do it standing up.<br />
  58. 58. Now you try!<br />

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