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MixMap Pitch - MD5217
- 1. , Your playlist sharingsolution Company Name: ABX Company Email: tcngraphicexperts@gmail.com Web: presentationstempate.com Cell: MIXMAP
- 2. What We Do MixMapis your playlist sharing solution. The app is designed for the everyday music lover to share, discover and collaborate on music playlists. The app operates on a map format and has numerous different features. 1. Create your own playlist and share them to your location 2. View the playlists of your friends or at hotspots in your local area 3. Create and contribute to group playlists when youâre in the same location as others.
- 3. Our Product 3 Avatars onthe map represent friends and their locations. You click on a friend to view their playlists. Edit My Avatar Add Friends Edit My Playlists Settings Blue areas represent hotspots. These show playlists made for a specific location. (e.g. at a club) When multiple people are in one location, you can collaborate on playlists. Menu
- 4. Competitor 1. 4 âNow youcan discover new songs and playlists instantly from your friends. Send them your favorite ones, and even invite them to play songs through your device.â Soundshare
- 5. Competitor 2. 5 âą Spotifyhas a base of 83 million paying users as of June 2018. (Figure taken from official chart below) âą Many apps integrate Spotifyâs database into their app. âą Spotify shares our main purpose of making discovering music more convenient for users. Spotify https://www.statista.com/statistic s/244995/number-of-paying- spotify-subscribers/
- 6. Competition Features Soundshare SpotifyPaceMaker StarMaker Create Playlists/Mix Discover New Music Collaborate with Others Create Event Playlists View Music Hotspots Share Music 6
- 7. Solution 7 Current Solution We wantto integrate Spotify into our app to give consumers the largest music library possible. Allow users to view playlists from âhotspotsâ (e.g. at events or clubs) Users can add friends to see and share playlists and collaborate with them. We want to integrate a map system to make the map new and interesting. Based on our competitor research, the current solution to playlist sharing is very broken and separated with not one app combining sharing, collaborating and discovery.
- 8. Market Validation 8 Forecast SmartphoneUsers for 2019 Paid Spotify Subscribers (June 2018) 2.5 Billion Users 83 Million Playlists on Spotify with emojiâs in their title 35 Million ( https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ ) https://insights.spotify.com/us/2017/05/02/spotify-emoji-music/ https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/
- 9. Theory of SocialInfluence 9 Social groups have a self made hierarchy. The individuals at the top can influence peers through social media. If we can market our product to influential social blogs or forums, consumers are more likely to engage. Diagram of influence Platform Platform Influencer
- 10. Hawkins Stern ImpulseBuying Theory 10 External Stimuli Encourages Impulse Buying Students Particularly Prone October, January, April Target Marketing Periods
- 11. Marketing Pâs 11 Promotions Place We believethe best place to begin marketing efforts for our app is in universities as the main use of the app is something that could easily adapt to student situations e.g. going out. As previously discussed, the main promotion for our app will be through social influencers as we believe that encouraging it as âa trendâ will aid adopting. Price Product Our product was determined by a want for something with the function of our app and a gap in the market for it., Therefore our marketing should be to highlight the benefits of using the app. As we are trying to mass market and encourage people to adopt using the app, the price is free.
- 12. Survey Insights 12 DE 84% Spotify72%Over 80%interested People prefer Appeal Monthly subscriptions 16-24 Socio-grade it most commonly appeals to Most commonly used music platform (64%) Would use the app everyday â a few times a week if downloaded Use music streaming platforms everyday or a few times a week
- 13. Focus Group Insight 13 Participant Quote TargetMarket â My main concern is that people are already used to existing music services that do a similar job so trying to encourage to switch to another and keep using it may be difficult. However, the map idea is unique and would make me more interested â Large Music Library Targeting students is the best idea as they are easily influenced by others and more likely to adopt new ideas especially in technology. Shouldnât be completely narrow- minded in terms of only marketing to âsocial butterfliesâ as the app can be adapted for other students. Easy to use layout Strong marketing to âsocial butterflyâ students Need Sugges t Want
- 14. , Your playlist sharingsolution Company Name: ABX Company Email: tcngraphicexperts@gmail.com Web: presentationstempate.com Cell: MIXMAP
Editor's Notes
- #2Â JORDAN â Introduce all of us
- #3Â **** JORDAN TO READâ read in a clear pitch style (e.g. like dragons den) **** MixMap is your playlist sharing solution. There are 3 key features, SHARING, DISCOVERING AND COLLABORATING The name comes from our unique selling point, MAPS. Our app will be hosted on a map based format, allowing users to create avatars, click onto friends to view their playlists and view playlists from hotspot locations on the map such as clubs or events.
- #4Â JORDAN to read*** Explain the planned format and layout of our app
- #5Â **** CHARLOTTE to read**** Soundshare is our closest competitor in term of function. The quote shown on screen is how they market themselves. Their USP is that they bring all music platforms together in one social network. Allowing friends who use different streaming sites to create and share on a unified platform. By analysing the customer reviews from the app, sharing was obviously one of their strengths however a main criticism was that collaborative playlists can only be accessed through one device. We can grow on this by ensuring our playlists can be accessed separately by all members.
- #6Â *** CHARLOTTE to read*** Spotify is a main competitor in terms of dominance. It has an extremely large consumer base, with the majority being active users. While we do not think we can compete with spotify, many apps such as Shazam integrate Spotifyâs database into their platform. By doing such it opens up the app to large music library, ensuring the app is able to operate successfully rather than seem like a BETA version.
- #7Â ** CHARLOTTE to read*** Returning to our 3 main features, SHARING, DISCOVERING, COLLABORATING. We looked broadly and compared different music apps against ours to see if they offer such features. The grid shows that none of the competitors offer all the features we do.
- #8Â *** CHARLOTTE to read**** Therefore, the current solution is broken, no app combines everything in one convenient place. From the competitors research we drew 4 key idea. 1) Integrate Spotifyâs database 2) Integrate the map system 3) Allow users to view hotspots (e.g. events or club playlists) 4) Add friends to share playlists with a fun avatar system.
- #9Â **** JAKE to read**** We believe there is a strong market for our app, these figures all taken from official sources are just a few which validate this. Similarly, we can apply different social theories to validate the behaviors of our consumer market and the likelihood that they will respond to our app.
- #10Â *** JAKE to read*** We believe that the theory of social influence can be used as a marketing tool for our app. The basics behind the theory is that social groups have a self-made hierarchy with people at the top being able to influence others. If we market towards those at the top of the social hierarchy, both in terms of social media (instagram or youtube influencers) and at universities, more people are likely to follow.
- #11Â **** JAKE to read***** Another theory that can be applied is the Hawkins Stern Impulse Buying Theory. In its most basic form, the theory states that people will impulse buy alongside rational buying. Impulse buying is encouraged by external stimuli, an example being student loans given students disposably income. This will encourage them to go out and go to events and make them more open to adopting new ideas. If we market in these periods, we are more likely to get a better response.
- #12Â ** JAKE to READ ***
- #13Â *** EMILY to read**** - To gain more of an insight about our potential customers, we conducted a closed question survey. - We found that our appeal was with 16-24 year olds, however over 80% of all participants interviewed did say they were interested in the idea. - Similarly, the product most appealed to DE socio-grade as they have the most disposable time and 72% of all participants believed they would use the app either everyday or a few times a week. - As per our previous research, people prefer monthly subscriptions which would support the idea of integrating a streaming service into our app. Again, Spotify would be the best option as 64% used Spotify.
- #14Â *** EMILY to read **** - We also conducted a focus group to pitch our initial ideas to potential consumers. We decided to have the focus group as an open discussion so we could collect qualitative data alongside the quantitive data from our survey. In the center of the slide are the 3 main ideas raised from our participants. 1) They believe the app would only work with a large music library 2) They would be more likely to use it with an easy layout. 3) They think the app will be more successful if its adopted by social butterflies. They also gave room for thought with one participant questioning how easy it would be to get people to use it when our competition is doing a similar thing. They think the map idea should be focused on as it is more unique.
- #15Â JORDAN â Thank you for listening, if you have any questions about our app please feel free