SlideShare a Scribd company logo
By: Josie Vaughn




Twitter is a communication tool that allows
you to send short messages (tweets) to
people who follow you
Tweets can contain links, photographs, or
video




Create your account and profile to tell your
business’ story
The presence of your Twitter allows followers
to identify your business and build trust


Use the name of your business to help
customers search for you easily
◦ Helps them to identify you as a brand
◦ Creates brand loyalty


These pictures are crucial because they help
tell your brands story
◦ Profile photo is crucial because it appears next to
every tweet
◦ Header photo could contain your brands logo to
help followers identify you


Don’t forget to finish your account with
important information!
◦ Location: people know where to find you
◦ Website: share your website or blog
◦ Bio: tell what your business is and what they do


Start following people
◦
◦
◦
◦
◦

Customers
Business partners, suppliers, vendors
Competitors
Peers
Local businesses

*In the Twitter world it is important
to remember that you are defined by
whom you follow, not by who follows you


Tweet about information that your niche
audience wants to hear
◦ Focus on how your business benefits your
customers
◦ Include useful information
◦ Answer their questions to be more personable


Including something extra to draw attention
◦ You can say so much more when including a
picture/video
 Adding a face/scene to the company breaks down the
barrier and allows customers to form a relationship
 Friendly and engaging videos are well received by
customers (videos can only be added on your timeline)


Appear in tweets to identify a common topic
or theme
◦ Use a “#” symbol then apply the topic/theme
◦ Create a hashtag unique for your business and use
it to help market
◦ Helps people to find you and conversations about
your business


Social Media Examiner
◦ www.socialmediaexaminer.com/how-to-use-twitterfor-business-and-marketing



Twitter Promotion
◦ http://sbinfocanada.about.com/socialmedia



Startup Nation Twitter Marketing
◦ http://www.startupnation.com/articles/twittermarketing

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8 Tips On Using Twitter For Your Business

  • 2.   Twitter is a communication tool that allows you to send short messages (tweets) to people who follow you Tweets can contain links, photographs, or video
  • 3.   Create your account and profile to tell your business’ story The presence of your Twitter allows followers to identify your business and build trust
  • 4.  Use the name of your business to help customers search for you easily ◦ Helps them to identify you as a brand ◦ Creates brand loyalty
  • 5.  These pictures are crucial because they help tell your brands story ◦ Profile photo is crucial because it appears next to every tweet ◦ Header photo could contain your brands logo to help followers identify you
  • 6.  Don’t forget to finish your account with important information! ◦ Location: people know where to find you ◦ Website: share your website or blog ◦ Bio: tell what your business is and what they do
  • 7.  Start following people ◦ ◦ ◦ ◦ ◦ Customers Business partners, suppliers, vendors Competitors Peers Local businesses *In the Twitter world it is important to remember that you are defined by whom you follow, not by who follows you
  • 8.  Tweet about information that your niche audience wants to hear ◦ Focus on how your business benefits your customers ◦ Include useful information ◦ Answer their questions to be more personable
  • 9.  Including something extra to draw attention ◦ You can say so much more when including a picture/video  Adding a face/scene to the company breaks down the barrier and allows customers to form a relationship  Friendly and engaging videos are well received by customers (videos can only be added on your timeline)
  • 10.  Appear in tweets to identify a common topic or theme ◦ Use a “#” symbol then apply the topic/theme ◦ Create a hashtag unique for your business and use it to help market ◦ Helps people to find you and conversations about your business
  • 11.  Social Media Examiner ◦ www.socialmediaexaminer.com/how-to-use-twitterfor-business-and-marketing  Twitter Promotion ◦ http://sbinfocanada.about.com/socialmedia  Startup Nation Twitter Marketing ◦ http://www.startupnation.com/articles/twittermarketing