One of the best things that you can knowingly or unknowingly do for your business is to ask yourself whether your products and services could be of additional relevance or use in the midst of the COVID-19 crisis.
The Risk of Standing Still - presented at CPA Corporate Event, 2015Jenny Vandyke
Innovation is risky. We typically assume that the safest bet is to keep doing things the way we’ve always done them. If it worked last year, it’ll work this year. Right? What if your environment has changed, and the old rules no longer apply? When is change less risky than the status quo? When you decide to take the plunge, how do you mitigate the risks of your change program? How do you ensure your big idea doesn’t end up on the cutting room floor, or worse still, fail at implementation?
In this interactive session where we will discuss:
> How to weigh up the risk of innovation versus the risk of staying the same
> How to innovate without turning your business upside down
> How to manage and mitigate project risks so that you have an early warning that your project could go off the rails
Presented by Jenny Vandyke, an innovation consultant and the author of 'The Innovation Recipe: Key ingredients for world-class results in big business'. Jenny’s recipe is based on more than 10 years’ senior level experience on major projects at Australia’s largest companies, including National Australia Bank and KPMG.
7 Tips to Avoid Poor Quality ProductionMark Wardell
Quality in production is the efficiency with which you make your products or provide your services. While the quality of your products may be in superior in your customer’s eyes, your profit margin is the judge of your production quality. Here are 7 tips to help increase the quality of your production...
Paul is the president of the company and he wants to improve the bottom line. He can cut in spedding or do a well-structured revision and improvement of working methods in Marketing and Sales, to increase revenues and profits. Can he do it alone?
The Risk of Standing Still - presented at CPA Corporate Event, 2015Jenny Vandyke
Innovation is risky. We typically assume that the safest bet is to keep doing things the way we’ve always done them. If it worked last year, it’ll work this year. Right? What if your environment has changed, and the old rules no longer apply? When is change less risky than the status quo? When you decide to take the plunge, how do you mitigate the risks of your change program? How do you ensure your big idea doesn’t end up on the cutting room floor, or worse still, fail at implementation?
In this interactive session where we will discuss:
> How to weigh up the risk of innovation versus the risk of staying the same
> How to innovate without turning your business upside down
> How to manage and mitigate project risks so that you have an early warning that your project could go off the rails
Presented by Jenny Vandyke, an innovation consultant and the author of 'The Innovation Recipe: Key ingredients for world-class results in big business'. Jenny’s recipe is based on more than 10 years’ senior level experience on major projects at Australia’s largest companies, including National Australia Bank and KPMG.
7 Tips to Avoid Poor Quality ProductionMark Wardell
Quality in production is the efficiency with which you make your products or provide your services. While the quality of your products may be in superior in your customer’s eyes, your profit margin is the judge of your production quality. Here are 7 tips to help increase the quality of your production...
Paul is the president of the company and he wants to improve the bottom line. He can cut in spedding or do a well-structured revision and improvement of working methods in Marketing and Sales, to increase revenues and profits. Can he do it alone?
OpenLounge '14 Session: The 12 Pillars of High Growth Customer Success TeamsInsideView
When done correctly, Customer Success is a major growth driver. The fastest-growing businesses achieve renewal rates far greater than 100%, growing through new spend from acquired customers and incremental spend from existing customers.
Webinar: Experimentation & Product Management by Indeed Product LeadProduct School
Main Takeaways:
- Why should I run experiments as a Product Manager?
- How long should I run experiments?
- How do I interpret Experiment results and take low-risk decisions?
Training and Celebrating Your Manufacturingiammikebrown6
Good safety Center training should be emphasized in everything you do. Making sure your staff is prepared for whatever lies ahead will help you in your endeavors. This type of training is one that prioritizes your staff to make sure that they are fully prepared for the modern workplace.
Read more: https://topsitenet.com/article/448570-training-and-celebrating-your-manufacturing/
Whether you’re a manager, product manager, designer or engineer, at some point during the product lifecycle you will have to deal with legacy. During this talk, I will explain how to tackle product legacy by understanding what it is, evaluating the gravity of it, defining and applying the right techniques and most importantly what you should learn from it. All of this without having to start coding from scratch and without impacting your existing users.
With the world feeling ever so unsettled at the moment, it can be hard to imagine what a post-COVID existence might look like. However, businesses are being encouraged to picture that world, so that they can make plans for the future and hit the ground running once they are fully out of lockdown and back to ‘normal’. Take a look at our top tips on how to pivot post-crisis.
Online Learning Tutorials - An Easy Way to Become Java ProfessionalReon Technologies
GKIndex offers the best Java tutorial for beginners. This free java online course help you learn the basics of java programming language from scratch.
https://www.gkindex.com/
Selling to the Oil & Gas industry. 10 RulesMark LaCour
Come learn the 10 rules you need to know, to successfully sell to the Oil and Gas industry. Brought to you by the Oil and Gas sales experts at modalpoint.
With Christmas just around the corner, this edition Grant Field shares six tips to take your business to the next level in 2015. You will also see an update on the latest changes to SMSFs and the imminent end of the ATO's Project Do It campaign. Happy reading.
With Christmas just around the corner, this edition Grant Field shares six tips to take your business to the next level in 2015. You will also see an update on the latest changes to Self-Managed Super Funds and the imminent end of the ATO's Project Do It campaign. Happy reading.
When business is slowing down, it is difficult for a business to go on. Pandemics and economical crisis can take a toll on any business or worker. Here are some tips that can possibly help you surpass that.
source: https://deftpdf.com
Learn the key things a successful startup needseTailing India
Starting a business is hard. There are many reasons why small businesses fail, even if they have a great product or service and plenty of funding. According to a study by ShikharGhosh, a senior lecturer at Harvard Business School, as many as 95% of startup companies never see their projected returns on investment. So, what are the keys to startup success and how can you know if a startup is likely to succeed?
OpenLounge '14 Session: The 12 Pillars of High Growth Customer Success TeamsInsideView
When done correctly, Customer Success is a major growth driver. The fastest-growing businesses achieve renewal rates far greater than 100%, growing through new spend from acquired customers and incremental spend from existing customers.
Webinar: Experimentation & Product Management by Indeed Product LeadProduct School
Main Takeaways:
- Why should I run experiments as a Product Manager?
- How long should I run experiments?
- How do I interpret Experiment results and take low-risk decisions?
Training and Celebrating Your Manufacturingiammikebrown6
Good safety Center training should be emphasized in everything you do. Making sure your staff is prepared for whatever lies ahead will help you in your endeavors. This type of training is one that prioritizes your staff to make sure that they are fully prepared for the modern workplace.
Read more: https://topsitenet.com/article/448570-training-and-celebrating-your-manufacturing/
Whether you’re a manager, product manager, designer or engineer, at some point during the product lifecycle you will have to deal with legacy. During this talk, I will explain how to tackle product legacy by understanding what it is, evaluating the gravity of it, defining and applying the right techniques and most importantly what you should learn from it. All of this without having to start coding from scratch and without impacting your existing users.
With the world feeling ever so unsettled at the moment, it can be hard to imagine what a post-COVID existence might look like. However, businesses are being encouraged to picture that world, so that they can make plans for the future and hit the ground running once they are fully out of lockdown and back to ‘normal’. Take a look at our top tips on how to pivot post-crisis.
Online Learning Tutorials - An Easy Way to Become Java ProfessionalReon Technologies
GKIndex offers the best Java tutorial for beginners. This free java online course help you learn the basics of java programming language from scratch.
https://www.gkindex.com/
Selling to the Oil & Gas industry. 10 RulesMark LaCour
Come learn the 10 rules you need to know, to successfully sell to the Oil and Gas industry. Brought to you by the Oil and Gas sales experts at modalpoint.
With Christmas just around the corner, this edition Grant Field shares six tips to take your business to the next level in 2015. You will also see an update on the latest changes to SMSFs and the imminent end of the ATO's Project Do It campaign. Happy reading.
With Christmas just around the corner, this edition Grant Field shares six tips to take your business to the next level in 2015. You will also see an update on the latest changes to Self-Managed Super Funds and the imminent end of the ATO's Project Do It campaign. Happy reading.
When business is slowing down, it is difficult for a business to go on. Pandemics and economical crisis can take a toll on any business or worker. Here are some tips that can possibly help you surpass that.
source: https://deftpdf.com
Learn the key things a successful startup needseTailing India
Starting a business is hard. There are many reasons why small businesses fail, even if they have a great product or service and plenty of funding. According to a study by ShikharGhosh, a senior lecturer at Harvard Business School, as many as 95% of startup companies never see their projected returns on investment. So, what are the keys to startup success and how can you know if a startup is likely to succeed?
In the near future when the dust settles… And it will… if you want to hit these low marketing costs and get a head start on your competition you need to get your digital marketing plan in order yesterday. Cause when that time comes and the world goes back to normal you need to hit the ground running.
thinkBIG 2015: Insights into the challenges and opportunities facing Australian SMEs.
Small and medium-sized enterprises (SMEs) continue to face a myriad of challenges in the current business environment and this is unlikely to change in the near future. Disruptive technologies and innovation are accelerating the need for change and are having a profound impact on many traditional business models and their revenue streams. To compete effectively, businesses must adapt and evolve quickly to respond to what is becoming the new “norm”.
Operationally this is being made easier by digital technologies such as customer relationship management (CRM) systems and other business intelligence (BI) systems that let businesses get a clearer view of who their customers are and how to target them. However, culturally, this requires a significant shift in thinking.
Competition for customers and share of wallet is intensifying and now, more than ever, business owners need to be better connected to customers with a real focus on sales planning as part of their overall business strategy.
Despite official interest rates hitting a historical low, consumer sentiment and spending remain subdued. Business owners are also feeling the pinch from a tightened cash cycle.
RSM Bird Cameron’s latest thinkBIG report found that 74% of SMEs consider their business to be successful. Many SMEs also stated that they expect their business to grow in the next 12 months. However, owners are cautiously optimistic about the medium-term prospects for their business. The red flag here is the readiness and capability of business owners to reposition their business to handle the challenges and take advantage of future opportunities.
RSM Bird Cameron has provided advice and support to Australian SMEs for more than 90 years. Trusted advisors work with business owners through all phases of the business from start-up and expansion to wealth management and succession or exit planning.
2015 marks the 10th year that RSM Bird Cameron has conducted its thinkBIG study where we spoke to close to 500 business owners, from startups to medium-sized businesses and companies that have survived several generations.
thinkBIG measures the pulse of the Australian SME sector, benchmarking business confidence and identifying the attitudes of owners towards wealth creation, retirement and succession planning.
The report has been structured around five areas: business growth and profitability, business planning, exit planning, superannuation planning and future trends.
How small businesses can use digital marketing during covid 19 outbreakiTech47 Sdn Bhd
Get your social media marketing in Malaysia done by iTech47 and rest assured that you as a small business owner won’t lose much during this COVID-19 outbreak.
How To Leverage Omnichannel Marketing Strategy In 2021?Propel Guru
The practice of developing your brand's presence across several online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call centre) channels while ensuring a positive and consistent consumer experience is known as omnichannel marketing.
An Ultimate Guide To LinkedIn Ads For 2021Propel Guru
LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.
9 Powerful LinkedIn Features And How To Use ThemPropel Guru
LinkedIn has become a professional need for over 772 million people throughout the world. This professional social network has added various new features to its site in recent years. Here's our guide to keep you covered.
Best Social Media Analytics Tools For Marketers In 2021Propel Guru
Marketing team will be able to make the best decisions possible when planning and optimizing your campaign if you invest in the right social media analytics tools.
A LinkedIn marketing tip is a strategy for achieving your marketing goals on the platform. It explains how to grow your brand and achieve your company objectives.
How To Align Sales and Marketing Using CRM as The HubPropel Guru
Align Sales and Marketing successfully
Organize sales around buyer persona
Align for Transparency and Accountability With CRM
Manage Customer Relationships with Smarketing
Maintain alignment standards with Sales and Marketing
Sales Prospecting Cadence - The Guru's MantraPropel Guru
Sales cadence refers to a series of interactions with a prospect in order to create a relationship that will lead to an engagement or a sale. It is described as a plan for reps to contact sales prospect via phone, email, social media, and other means.
The sales cycle begins at the first point of contact. It goes through a series of interactions until the opportunity is either converted into a sales opportunity or exits the cadence.
Marketing In the Era of Crisis : Best Practices For Long-Term SuccessPropel Guru
Marketers often talk about the flexible ways in which they can focus on changing market dynamics. But the pandemic had a drastic effect on consumer behavior. All the existing marketing theories went in vain. Businesses have struggled to capture a substantial market share, and business owners have struggled to find a possible solution to this crisis. Watch our informative webinar : https://bit.ly/3yUpG6W
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
10 Tips to Boost Your LinkedIn Presence in 2021Propel Guru
LinkedIn is a business-oriented online platform that can help you connect with professionals of your niche and allow you to communicate with your audience, increase brand awareness, generate leads, and maximize conversions.
We've shared the vital formulas that will improve your LinkedIn presence in 2021 in this presentation to help you create a professionally optimized profile on LinkedIn.
Wireframing is practice UX designers use that allows them to define and map a hierarchy of information for their design for a website, app, or product. Discover how to get started with designing a wireframe for your website and how to wireframe your website from start to finish.
10 Research And Analysis Methods To Generate A Perfect DocumentaryPropel Guru
Documentaries play an essential role in educating mainstream audiences about a relatively unknown aspect of life. There are documentaries out there that have completely changed how we think about topics and even changed how the world works. Here we've shared the top 10 tips that you need to know to get started with creating a documentary
How To Design And Implement Outcome-Based Sales StrategyPropel Guru
In this presentation, we'll learn How To Design And Implement Outcome-Based Sales Strategy. To equip the press customers to help them with their business continuity. Moving office employees to work from home in a productive manner was challenging.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. 1. Adapt your services to the current situation
hello@propelguru.com +1-604-256-0821
Across the world, the general public has been
advised to stay and work at home that invariably
poses huge difficulties to businesses. The situation
is worse for businesses following the B2C model
as they heavily rely on in-store, face-to-face
interactions with clients. So, it becomes essential
for these businesses to brainstorm different ways
to deliver their products and services.
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2. Find leads and customers ahead of time
This could be the last chance for many businesses
to build and nurture a new and powerful network
of potential customers.
For this, they need to put more time and effort
than ever to generate new leads consistently to
ensure that they always have a big pool of
potential customers on which they can rely once
things have calmed down.
4. 3. Market your solutions with COVID-19 in mind
One of the best things that you can knowingly
or unknowingly do for your business is to ask
yourself whether your products and services
could be of additional relevance or use in the
midst of the COVID-19 crisis.
hello@propelguru.com +1-604-256-0821
5. 4. Identify the primary and secondary challenges to your
business
hello@propelguru.com +1-604-256-0821
Take out enough time to prepare a well-thought list
of challenges your business might face.
It is critical for you as a future-driven business to
strategies for a series of possible scenarios and take
every possibility into account.
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5. Make sure your services will still be relevant at later phases
It is important for you to remember that you
must have a comprehensive and all-inclusive
strategy in place for what's possibly going to
happen post-pandemic.
Along with that make sure how to survive as a
profit-generating business during the situation.
7. 6. Use alternative solutions to maintain daily operation
hello@propelguru.com +1-604-256-0821
The ongoing pandemic will possibly
disrupt your staffing, communication,
supply chains, and travel
arrangements in future.
Now is the right time for you to
brainstorm creative solutions and
alternatives instead of simply
canceling business trips, events, and
plans.
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7. Plan solutions with several scenarios in mind
Don't just wait for the worst to happen, plan ahead
of times, and act now. Yes, right now!
While you're right to ascertain that no one can
completely predict what's exactly going to happen,
you can always plan and strategize well in advance.
9. hello@propelguru.com +1-604-256-0821
8. Implement out-of-the-box technology upgrades to keep
communication flowing
With all the home-life distractions, chats and
phone calls are not going to be fast enough.
Consider using online platforms for your
communication, interactions, and planning.
For instance, try out Google Docs for
collaborative documents so that everyone in
your business can view/edit and comment on.