You may need better business intelligence if you are relying only on gut feelings to make decisions, reports take too long to generate, data is siloed in different systems, you cannot track key performance indicators over time, you lack insights into factors that influence customer behavior, you do not have a single source of data for analytics, strategic planning is not based on facts and metrics, or you cannot share information and collaborate across departments. Investing in business intelligence tools can help leverage existing data to provide timely, consistent insights for improved decision making and business performance.