This document outlines 8 elements of a compelling employee story for recruiting candidates: 1) It gives real insight into the company culture rather than vague statements. 2) It is specific about something that happened. 3) It inspires candidates to want to opt in or out of working there. 4) It paints a realistic picture of the work environment. 5) It speaks to different candidate personas. 6) The story is relatable and true. 7) The company is a character in the story that made a difference. 8) It connects to the company's culture, mission, vision and values.