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THE 8 ELEMENTS OF A
COMPELLING EMPLOYEE STORY
Presented by:
IT GIVES CANDIDATES
REAL INSIGHT.
“We’re like family” doesn’t do that.
1
IT’S SPECIFIC.
Something happened.
2
IT INSPIRES ACTION.
Candidates want to opt in or out.
3
IT PAINTS A REALISTIC
PICTURE OF THE WORK
ENVIRONMENT
4
IT’S PERSONALIZED.
It speaks to candidate personas.
5
IT’S PERSONAL
The story is relatable and true.
6
YOUR COMPANY IS A
CHARACTER
7
They made a difference.
IT CONNECTS TO CULTURE
CONCEPTS
EVP, mission, vision, values are empty words
without employee stories to support them.
8
RECAPPING THE 8 ELEMENTS OF A
COMPELLING EMPLOYEE STORY:
1. The story gives real insight.
2. It’s specific.
3. It inspires action.
4. It paints a realistic picture.
5. It’s personalized.
6. It’s personal
7. Your company is a character in it.
8. It connects to important culture
concepts.
Presented by:

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8 Elements of a Story