The 7Cs of effective business communication are completeness, conciseness, concreteness, clarity, consideration, courtesy, and correctness. Completeness means including all relevant information to answer all questions. Conciseness is being to the point and avoiding redundancy. Concreteness uses concrete words, action verbs, and specific facts and figures. Clarity means using visual and verbal coherence, emphasizing main ideas, and short sentences. Consideration means focusing on the reader's benefit using "you" and positive language. Courtesy means being tactful, thoughtful, sincere, and inoffensive. Correctness refers to proper punctuation, spelling, grammar, and accurate facts.

1. 7Cs

2. 7Cs
Completeness
Conciseness
Concreteness
ClarityConsideration
Courtesy
Correctness
Seven Cs of Effective Business Communication

3. Completeness
3
Five W’s;
and ‘How’
All Relevant
Information
All Questions
Answered

4. Conciseness
4
to the point;
planned
avoid 'old
style'/cliches/trite
writing
no redundancy
brief, but not
abrupt

5. 5
Concreteness
Concrete/Specific
Words
Action Verbs
Specific
Facts/Figures

6. Clarity
6
Visual Verbal
Coherence &
Parallel Structure
Emphasis on Main
Ideas
Appropriate Sentences
or Paragraphs
Short/Simple Words
Margins & Headings
Point Form
Paragraph Lengths
Attractive Spacing

7. Consideration
7
'You'
Attitude
Positive
Language
Reader
Benefit

8. Courtesy
8
Tactful &
Thoughtful
Sincere &
Honest
Inoffensive
Phrasing

9. Correctness
9
Correctness
Proper
Punctuation
Correct
Spelling
Proper
Grammar
Accurate
Facts/Figures