Retail is becoming more complex as consumers demand seamless shopping experiences across different devices. Retailers must understand customers, how they engage across channels, and create consistent communications. Gamification of loyalty programs through games and intrinsic rewards can better engage customers. Emerging technologies like wearables and augmented reality can enhance the shopping experience by providing product information and reviews directly to customers. Younger consumers are increasingly focused on sustainability and shared consumption through collaborative brands and marketplaces.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Leading media outlet RETHINK Retail surveyed top retail executives and industry thought leaders to help identify the ways in which the COVID-19 pandemic has changed today’s retail consumer.
See the full article on RETHINK Retail's website: https://bit.ly/2EfDMZb
You’ll hear from:
Christopher Silver, Global VP of Brand Technology at MAC Cosmetics
Barkha Saxena, Chief Data Officer of Poshmark
Sabrina Cherubini, VP Marketing, Customer Strategy at Ann Inc.
Miya Knights, Head of Industry Insight at Eagle Eye Solutions
Christopher Melillo, SVP of Retail at Curaleaf
Josh Shabtai, Sr. Director of Ecosystem at Lowe’s Innovation Labs
Emily Pfeiffer, Senior Analyst, Commerce Technology at Forrester
Frederick Lecoq, Chief Marketing Officer of Golf Town
Annemarie Dillard Jazic, VP of Online Experience & Marketing at Dillard’s
Allie Egan, Founder/CEO of Veracity Selfcare; Former CEO of Cynthia Rowley
Alex Genov, Head of Consumer Research at Zappos
Courtney Hawkins, Retail Advisor; Former VP of Stores at Old Navy
Phillip Raub, Founder of b8ta
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
Leading media outlet RETHINK Retail surveyed top retail executives and industry thought leaders to help identify the ways in which the COVID-19 pandemic has changed today’s retail consumer.
See the full article on RETHINK Retail's website: https://bit.ly/2EfDMZb
You’ll hear from:
Christopher Silver, Global VP of Brand Technology at MAC Cosmetics
Barkha Saxena, Chief Data Officer of Poshmark
Sabrina Cherubini, VP Marketing, Customer Strategy at Ann Inc.
Miya Knights, Head of Industry Insight at Eagle Eye Solutions
Christopher Melillo, SVP of Retail at Curaleaf
Josh Shabtai, Sr. Director of Ecosystem at Lowe’s Innovation Labs
Emily Pfeiffer, Senior Analyst, Commerce Technology at Forrester
Frederick Lecoq, Chief Marketing Officer of Golf Town
Annemarie Dillard Jazic, VP of Online Experience & Marketing at Dillard’s
Allie Egan, Founder/CEO of Veracity Selfcare; Former CEO of Cynthia Rowley
Alex Genov, Head of Consumer Research at Zappos
Courtney Hawkins, Retail Advisor; Former VP of Stores at Old Navy
Phillip Raub, Founder of b8ta
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
The Rise of mCommerce: State of mobile driven commerce in 2018Suyati Technologies
The increase in use of mobile devices to make payments clearly indicates that market trends are in favor of mobile commerce. The recent tech advancements is one of the reasons that is favoring mobile commerce’s growth. Learn more about Mcommerce in our latest blog: https://suyati.com/blog/mobile-driven-commerce-2018/
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1
Learn Which Trends are Critical in Product Digitalization. Understand why more and more consumers demand personalization in their shopping experience. Learn the What, Where and Why of Visual Commerce to stay ahead of your competition, discover how can you offer a positive & effective Mobile experience and win your market with 3D & AR customization. Personalization is becoming more pervasive and urgent, only by acting today will you be in a position to deliver high value to both your customers
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
The Rise of mCommerce: State of mobile driven commerce in 2018Suyati Technologies
The increase in use of mobile devices to make payments clearly indicates that market trends are in favor of mobile commerce. The recent tech advancements is one of the reasons that is favoring mobile commerce’s growth. Learn more about Mcommerce in our latest blog: https://suyati.com/blog/mobile-driven-commerce-2018/
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1
Learn Which Trends are Critical in Product Digitalization. Understand why more and more consumers demand personalization in their shopping experience. Learn the What, Where and Why of Visual Commerce to stay ahead of your competition, discover how can you offer a positive & effective Mobile experience and win your market with 3D & AR customization. Personalization is becoming more pervasive and urgent, only by acting today will you be in a position to deliver high value to both your customers
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
Over the past few years, messaging apps such as Whatsapp, Kik or Facebook messenger have taken over a major place in people’s life. It doesn’t matter where you are, you are always connected. This is now being noticed by brands, causing a change in the way they market their products. Social media is all about getting your message out there but messaging apps are connecting you with your prospects within seconds. A person who is active on Facebook messenger or other social platforms responds to messages faster compared to social media. Let’s dig into it more.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Applying Science to the Art of Digital Merchandising
75105353 Digital Watch August 2014(1)
1. Suzanne Delaney,
Head of Digital
Ogilvy & Mather
The future of retail
Retail is getting complicated. Consumers are becoming
more demanding and less willing to tolerate failure.
They want a seamless shopping experience however
they interact with a retailer. They may check out a store’s
products on their mobile on the bus back from work, then
wish to continue on the same page on their tablet or PC
at home. That requires considerable technical expertise in
managing the customer journey on different devices.
It is essential to know exactly who the people are you wish
to engage with; where do they start, what channels do they
use and where do they finish. Only then can you create a
communications framework that resonates with the right
people, at the right time and in the right places. In a market
like Ireland where ‘Own label brands’ have 48% share of the
food and beverage market brands need to build preference
and loyalty to protect their share of consumer’s limited,
post recession spending.
GAMIFICATION
Shoppers have started losing interest in participating in
loyalty programs or surveys that are time-consuming with
poor rewards. In the future, we will see emerging loyalty
platforms that will aim at engaging consumers with more
intrinsic rewards and more sophisticated game design
approaches.
A good example of gamification in a retail environment
is the recent Topaz Park and Play loyalty game where
consumers get the chance to win prizes and regular treats
while Topaz builds brand loyalty in an easy and fun way at
the point of sale or on social channels. 64% of Play or Park
members pro-actively participate in the programme and
redeem their awards at Topaz stations.
We will probably see more coalition platforms where
many retailers and brands are part of the same program.
Programs will also contain more levels so that gold
members receive recognition and entitlement. We will see
more experiments with research and virtual currency so
that rewards could be exchanged for goods or transferred
to other people.
All in all, brands will choose to join coalition platforms
with more experience in game mechanics and critical
mass of compatible loyalty partners. A few gamified
loyalty platforms will end up dominating each market
through network effect. Brands that are not part of these
new communities will be less appealing and perceived as
“outcasts”.
WEARABLE TECHNOLOGIES
The biggest advantage of brick and mortar stores is that
they can provide a holistic shopping experience. This will
only occur if they embrace the digital world and figure out
the best combination possible to merge physical assets
with digital ones.
Sponsored by
For this reason, Google glasses and smart watches may
become of paramount importance when idealizing the
future of retail. Google glasses (and smartphones of
course) will become personal shopping assistants.
The use of data and analytics will become more relevant
and imperative, as more devices will produce more
data. Opportunities to better understand shoppers along
the path to purchase will abound for those attentive
on making sense of all the fresh information they will
provide. This valuable data will be available in real time
across all channels for the entire organization to use.
AUGMENTED REALITY
For advertisers and retailers, AR represents a new
possibility to create more meaningful and exciting
messages to a targeted audience with less physical
resources or merchandising needed. When shoppers
direct their smartphones over merchandise packaging,
AR is able to provide an endless amount of product
information. The same could happen with billboards and
magazine ads triggering interactive content for further
entertainment.
In the future, a combination of apps and AR will allow
shoppers to make more informed decisions inside stores.
They will be able to set their devices to detect items
that are low in sugar or with specific allergens. Imagine
being able to actually see reviews of other customers or
acquaintances just by pointing at products.
CONSUMER TRENDS
The rise of the sharing economy where we have entered
an age of when sharing everything from cars to homes,
from textbooks to pets has become socially acceptable,
people have become tired of over consumption, there
is anxiety over unpaid credit card bills. Consumers are
replacing guilt with purpose by buying products that are
more durable and sustainable. Most of us want to inject
social values into our purchases. This means being
more discerning and less wasteful. Basically smarter
consumption, which focuses less on accumulation and
ownership and more on community and collaboration.
New trends have seen the rise in brands like AirBnB,
eBay and Etsy.
Brands have to become more transparent and open in
the business efforts and communications, they must
stop talking about themselves, embrace community and
help facilitate building a better world. This will be done
through partnerships, sponsorships, CSR policies and
kindness that in turn will drive content and engagement
through social channels.