Learn about the 7 most effective tips to cut through the noise and let the world know about your amazing app.

1. 7
WAYS
TO EFFECTIVELY
PROMOTE YOUR APP

2. Table of contents
Introduction
1. Prepare for the launch beforehand
2. Create a video
3. Make a good first impression
4. Invite users to join your mailing list
5. Make use of your mobile website
6. Engage through QR codes
7. Leverage the power of social media
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3. Introduction
So you’ve just built your app. What next? Here comes the real
challenge: how to reach your users and get them to download the
app?
With over a million apps currently available across major platforms,
simply publishing an app with unique features and incredible design
is no longer enough.
Research shows that getting the app discovered is the major
problem faced by app developers, even before the problem
of monetizing your app and turning it into business, due to the tough
competition in the world of mobile apps.
How can you cut through this noise and let the world know about the
amazing app that you have just created?
The following 7 tips will help you to get started and take your app to
the next level.
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4. 1. Prepare for the launch beforehand
To make sure your app doesn’t disappear among hundreds of apps
that are launched every day, start creating the buzz around your app
before it appears on the stores.
If you already have a website for your business, you can announce the
launch of the app and provide your prospective users with some short
description of the app that will raise interest. Invite them to subscribe
to your newsletter to let them be the first ones to download the app.
If you don’t have a website yet, it may be handy to create an app
landing page. With AppsBuilder’s promotional tools, all you have to do
is to simply choose the template that suits your app best, pick the
features that you want to highlight and launch the page!
To reach your users, use all sorts of media available: for example, send
the link to the app landing page to your customers by email or post it
on your social media profiles.
Don’t miss out on this opportunity: raising interest in advance will pay
off with the more downloads at the time of the launch.
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5. 2. Create a video
You might consider creating teasing videos that
will show the app in action.
You don’t necessarily have to shoot a professional
video, it can just be a 1 or 2 minute preview with an
upbeat music on the background, highlighting the
main features and benefits of the app as well as its
attractive design.
Show a «tour» of your app features and mention the
situations where it would make the life of the user
easier, because this is what they are looking for in
the first place when they consider
downloading an app.
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6. 7 Ways to Effectively Promote Your App
Learn about the 7 most effective tips to cut through
the noise and let the world know about your
amazing app.