7 Steps Guide to Successful Marketing
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Marketing is summed up here in 7 steps. Relevant for any business that wants to leverage digital marketing. Based on Gabriel Weinberg's Bullseye Framework. The steps are explained in more detail in the blog here: https://bit.ly/3hzlbqQ
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The document outlines steps to build a digital marketing plan and emerging digital marketing trends. It discusses 6 steps to create a digital marketing plan: 1) SWOT analysis, 2) identifying key variables, 3) setting goals, 4) developing a strategy, 5) selecting tactics, and 6) measuring results. It then covers emerging trends like using QR codes, chatbots, TikTok, Clubhouse, Waze, video marketing, podcasts, and more to engage customers.
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
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And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Understand how search engines work
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Key Takeaways:
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7 Steps Guide to Successful Marketing
- 2. Step 1: Understand your Customer, Market, Product, & Competition
- 3. Understand your Customer & Market Get a firsthand understanding of customers, their pains, and aspirations Survey / interview 100-odd Figure out who influences their choices and decisions Ask some of them to test your online products and record it Also, garner opinions from industry experts
- 4. Understand your Customer & Market Surveymonkey.com Hotjar.com Hellobar.com AudienceScout Usertesting.com Clarity.fm Tools that can help:
- 5. Understand your Product Get to grips with how your product works Understand the roots of its value proposition
- 6. Understand your Competition Identify your competitors Find out how they are winning customers (messages, offers, channels,) Spyfu Facebook Ads platform Spy.house AudienceScout SEMrush / Ahrefs Ubersuggest ClickCease Tools that can help:
- 8. Set one to maximum 3 key goals Track them, and discuss them regularly Examples: CAC, LTV, No. of new customers, etc.
- 9. Step 3: Make A Game Plan
- 10. Who you will target, why, how? How will you beat your competitors? How will you price? What marketing experiments will you run? What creative angle will you adopt for each channel? Create a schedule for the next 12 months. Draft a budget and be disciplined about it. Figure out what talent and tools you will need.
- 11. Step 4: Prepare
- 12. Hire talent (in-house and/or externally). Invest in the tools needed and configure them. Create the content (web copy, blogs, ads, videos, etc.) Prepare the channels (Website, Google Analytics, Social media pages, etc.)
- 13. Step 5: Launch
- 14. Go live with website / landing pages / social pages. Launch the ads. Kick-start email nurtures, and the other experiments. Keep track of progress. Google Data Studio Klipfolio Adverity Tools that can help:
- 15. Step 6: Test
- 16. Test every channel, even if you don’t believe in some.
- 17. Blogs Publicity Unconventional PR Search Engine Marketing (SEM) Social & Display Ads Offline Ads Search Engine Optimisation (SEO) Content Marketing Email Marketing Viral Marketing Engineering as Marketing Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building There Are 19 Channels To Test:
- 18. Allocate only a small amount (like £100) per channel. Give about 1 month per channel. Look only for indications of potential for growth, not full-scale results.
- 20. Pick the channel that showed the best traction. Optimise your campaign on it. Launch at scale. Try all possible strategies. Do A/B testing wherever possible. Continue until you see saturation. Then, move to the next most promising channel.
- 21. Read the process in detail on: debout.co.uk/blogs