In the fast-paced world of digital marketing, staying ahead of the game is imperative. Over the years, the SEO landscape has witnessed numerous transformations, leading experts to ponder the relevance of various strategies.
7 signs links aren’t dead Why to plan for them in 2024.pptx
1. Why to plan
for them in
2024
7 signs links aren’t dead
In the fast-paced world of digital
marketing, staying ahead of the game is
imperative.
2. Google's journey into AI-powered search is far from
a solitary endeavor. Links and mentions remain
integral components of Google's algorithmic
infrastructure.
Google's AI-Powered Future Relies
on Links and Mentions
The search giant relies on
this data to assess the
authority and relevance of
web pages, cementing
links as a critical element
for SEO triumph.
3. Google's 'Mentioned In' SERP Feature
Tangible Results for Agency Clients
In recent years, Google unveiled the 'Mentioned In'
feature within its search engine results pages (SERPs).
This innovative feature highlights articles and content
that cite a particular webpage.
Digital marketing agencies, often at the forefront of SEO
practices, consistently report remarkable outcomes from their
link-building endeavors.
4. The Semrush 2024 ranking study delivers a
compelling statistic: 40% of the top 20 factors
influencing search engine rankings are closely tied to
backlinks.
Semrush 2024 Ranking Study: 40% of
Top 20 Factors Are Backlink-Related
Google's Consistent Stance on Links
Google has remained unwavering in its stance on the
importance of backlinks. Representatives and
spokespeople from the company have repeatedly
emphasized the value of high-quality, contextually
relevant backlinks in enhancing website rankings.
5. Validation in 'How Google
Search Works' Documentation
For those who still doubt the relevance of
backlinks, Google's "How Google Search
Works" documentation is invaluable. This
document offers a glimpse into the inner
workings of Google's search algorithms,
explicitly highlighting the pivotal roles that
links and mentions play in determining a
webpage's visibility in search results.
6. Google's Vigilance Against
Spammy Links
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While Google acknowledges the significance of
backlinks, it also invests substantial resources in
combatting spammy and low-quality links. This
unwavering focus on quality over quantity
underscores Google's commitment to valuing
the right links.
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