This document promotes and summarizes the podcast "The Get" by MarTech Advisor. The podcast discusses challenges that mid-size B2B SaaS companies face in hiring and retaining top marketing talent, especially Chief Marketing Officers. Each episode features interviews with CMOs, CEOs, investors, and recruiters about trends impacting the CMO role; how CMO candidates choose companies; the importance of company culture; and what investors look for in marketing leaders. The goal is to provide advice and insights to help B2B SaaS businesses find and keep the best senior marketing executives.

1. THE CHALLENGE
OF HIRING CMOs
The most underrated and overwhelming
challenge for mid-size high growth B2B
SaaS Tech companies today!
A Marketing Talent Podcast by
MarTech Advisor

2. Why are B2B SaaS Business
Leaders worried about CMOs?

3. To win this war
with the best
talent, you need
to first win the
war for the best
talent.

4. We Hear You!
Tune in to
‘The Get’
A Podcast Series by MarTech Advisor
Your host Erica Seidel and her
Guests help you navigate the
complexities of finding and
keeping the best marketing
talent for your growing B2B
SaaS company!

5. Why ‘The Get’?
Here’s a sneak peek on
what you will hear on
the show:
Insights from CMO
candidates on how- and
why- they choose the
companies they work for
Perspectives from VC and
PE investors on what they
look for in CMOs for their
portfolio companies
CEOs and Founders on the
challenges they face in
hiring the right marketing
leader to help them grow
Insights and Tips from Erica Seidel
herself, who not only hosts the show,
but also helps businesses find their
ideal marketing leaders in
her day job!
The Get aims to help B2B SaaS Business Leaders find and keep the best senior marketing talent

6. Highlights from the discussion:
Episode 01: The Anatomy of a CMO Search
With Julia Stead, CMO of Allocadia

7. “My job is not just
marketing it’s growing
the business”
Tune in to the full episode!
Episode 01

8. Episode 02: Trends Impacting the B2B SaaS CMOs Role in 2020
With Mike Raley, SVPM of Coveo
Highlights from the discussion:

9. “The core job of
Marketing is to help
Sales win”
Tune in to the full episode!
Episode 02

10. Episode 03: When Investors Hire CMOs
With David Badler, Partner, Susquehanna Equity Partners
Highlights from the discussion:

11. “If you’re going to get
on a rocket ship,
don’t worry which
seat you’re on”
Tune in to the full episode!
Episode 03

12. Episode 04: Culture, Conflict and High-Growth B2B SaaS CMOs
With Drew Fortin, Senior Vice President of Sales & Marketing at The Predictive Index
Highlights from the discussion:

13. “If there is trust, then
you can have healthy
conflict. In marketing,
healthy conflict is
necessary”
Tune in to the full episode!
Episode 04

14. Episode 05: How CMO candidates Choose CEOs
With Erica Sheehan, VP of Marketing, Guardsquare
Highlights from the discussion:
The difference
between average
and great in a
B2B marketing
leadership role
Why analytical skills
and field marketing
experience are both
important in shaping
a marketing leader
How CEOs can assess
if a marketing leader
coming from a large
enterprise to a high-
growth enterprise
can ‘scrap’
The trend of the
CMO or VP of
Marketing reporting
into the CRO (as
opposed to the
CEO)
How to know whether
you need a marketing
leader who is more
demand-oriented, more
brand-oriented, or more
product marketing-
oriented
Bonus: unmissable
insights into how Erica
is hiring and building a
marketing team in a
high-growth
environment

15. “As the organization
evolves, the type of
marketing leader needed
will evolve as well”
Tune in to the full
episode!
Episode 05

16. Episode 06: What Investors Want from Marketing Leaders
With Prital Kadakia, Principal, Growth Team, Serent Capital
Highlights from the discussion:

17. “The biggest challenge
is the CEO not having
clarity on the kind of
CMO they need at the
current stage of growth”
Tune in to the full episode!
Episode 06

18. Thank You!Follow us on
Tune in to all episodes of ‘The Get’
on your favorite podcast apps
Subscribe to stay updated on new seasons.