This document discusses a research project analyzing business plans and incentives for bus rapid transit (BRT) and urban mobility systems. The project aims to understand how contracts can induce operators to improve service quality and innovation by considering relationships between governments, operators, and drivers. It will review literature on public transport contracts and incentive theory, examine BRT contracts in different contexts, model operator behavior under different contract types, empirically analyze cases, and recommend best practices for BRT contracting. The goal is to help policymakers establish effective regulatory frameworks in public-private partnerships for transportation.