7 IT Marketing Strategies that Get Better Small Business Clients [Slides]
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Do you need to get better small business clients? This brief slide deck outlines 7 simple, powerful IT marketing strategies that you need...yesterday. Copyright (C) SP Home Run Inc.
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In partnership with Ogilvy Vietnam.
David Ogilvy – huyền thoại Quảng cáo & người sáng lập tập đoàn Ogilvy & Mather tin rằng “khả năng tương tác với từng người tiêu dùng ở cấp độ cá nhân là cách hiệu quả nhất để tạo ra tăng trưởng kinh doanh”. Ông nói “Direct response is my first love and later it became my secret weapon” và câu nói này đã trở thành tôn chỉ hoạt động của OgilvyOne, the Customer Engagement agency for the connected world.
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5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Go-to-Market Strategy Reboot Camp (Overview)
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
How B2B Marketing Grows Revenue
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales and the Gatekeeper Role
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-Making
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Conversion Paths for Lead Generation
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B Lead Generation
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-Dipping
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
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Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive Profiling and the Buyer’s Journey
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
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Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.
Events Based Research Ebr
Events-Based Research (EBR) is a method of collecting market research data from corporate events by surveying attendees. EBR allows companies to measure their return on investment from events, understand if they are reaching their target audience, and gain meaningful feedback from participants. Surveys are completed by attendees during events when they have time and no distractions, resulting in response rates usually above 80%. Data collected from multiple events through EBR can provide valuable insights through comparative analysis and help identify new trends, establish benchmarks, and unveil new opportunities.
CREATING CUSTOMER-CENTRIC PRODUCTS USING BIG DATA - KRITI SHARMA
Kriti is the Global Head of Product, Real-time Big Data Analytics at Barclays where she drives Open Source and also focuses on emerging markets such as Africa. She recently led Product Management for the award winning Mobile Payments app Barclays Pingit. Kriti is a Google Grace Hopper Scholar, Govt. of India’s Young Leader in Science, Anita Borg Institute’s Pass-it-on Award winner, Rajiv Gandhi Scholar, has served on a Research and Leadership Programme initiated by the Head of the Scientific Advisory Council to the Prime Minister of India and currently sits on the Google Anita Borg Panel to promote Computer Science to women.
Kriti also focuses on driving Open Data Collaboration across retail, healthcare and financial services.
XL PPTX
XtremeLogics provides a solution for real-time social media monitoring and data categorization. Their platform automatically categorizes social media data to transform it into useful information for applications. It can answer questions about customer satisfaction and interest in programs. The platform extracts data from sources like Twitter, Facebook, and LinkedIn and performs sentiment analysis, behavioral mapping, and parameterization.
Research Findings: August-September 2015
MX had productive discussions with analysts from Forrester and Gartner over the past two months. Key topics included next generation digital money management features, Envestnet's acquisition of Yodlee, digital cross selling, and omnichannel banking providers. MX personnel participated in several calls and briefings. Analysts provided feedback on social benchmarking, predictive tools, card-linked offers, game mechanics, and opportunities in small business and wealth management. Competitive intelligence was also gathered on companies in the digital money management space. Analysts reacted positively to Envestnet's portfolio of solutions and saw potential for a powerful front end platform. Risks around sub-optimal digital cross selling offers were also discussed.
James Norwood: Future of CMS
Does your content management system work with you or against you? Will the huge systems be replaced with smaller more flexible solutions? Or will they totally disappear? The debate is on!
Mphasis SMAC
The document discusses social mobile analytics and cloud (SMAC) technology and its advantages for small businesses. Some key points:
- SMAC combines social media, mobility, analytics and cloud computing to enhance a business's IT architecture and ability to grow competitively.
- It allows small businesses to break geographical boundaries, offer cost-effective marketing solutions, enhance operations with better data gathering and real-time decision making.
- Current trends include businesses leveraging big data analytics through mobile apps and an integrated SMAC approach to understand customers and gain a competitive advantage.
When data overwhelms e book-df
Sales operations teams help sales and marketing organizations manage large amounts of customer data and turn it into useful insights. They analyze data from key accounts to spot opportunities for value creation and share intelligence with stakeholders to enable strategic decision making. However, managing vast amounts of complex data from key accounts can be overwhelming. New technologies are needed to help operationalize key account management processes, leverage existing CRM data, and deliver the right customer-centric insights that sales teams need to strategically grow key relationships.
Ai in sales venkat vajradhar - medium
The vast majority of my clients are looking to give the “Sales Process Recommendation and Guided selling” or Artificial Intelligence (AI) -driven sales enablement, a more authentic industry term.
Effective retail using big data
Midsized retailers are struggling with tight margins and high costs of meeting customer expectations. Using big data through machine learning algorithms and demand prediction that analyzes customer purchasing behavior and spending habits, retailers can gain timely, accurate insights into sentiment and demand. DecisionMines is a digital decision platform that empowers business leaders to make informed decisions by combining human judgment with predictive analytics, discovery, and automation from big data.
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Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
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More from SP Home Run Inc.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Go-to-Market Strategy Reboot Camp (Overview)
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
How B2B Marketing Grows Revenue
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales and the Gatekeeper Role
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-Making
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Conversion Paths for Lead Generation
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B Lead Generation
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-Dipping
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive Profiling and the Buyer’s Journey
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot Lifecycle Stages
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Cold Emails and the Buyer’s Journey
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
What is B2B Flywheel Marketing?
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
What is a B2B Growth Funnel?
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s Journey
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
What SaaS Startups Can Learn from Baseball
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdf
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdf
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer Preferences
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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