The document outlines the seven basic principles of graphic design: proportion, balance, contrast, rhythm, unity, harmony, and emphasis. Each principle is defined and explained in terms of its importance in creating visually appealing and effective designs. These principles guide the arrangement and interaction of elements in design to create a harmonious and engaging visual experience.

1. PRINCIPLES
BASIC
OF GRAPHIC
DESIGN
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Graphic design is a vast field that
encompasses various principles to create
visually appealing and effective designs.
Here are the seven basic principles of
graphic design:

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TABLE OF
PROPORTION UNITY
BALANCE HARMONY
CONTRAST EMPHASIS
RHYTHM
CONTENTS
01

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7 Basic Principles Of Graphic Design
PROPORTION
A B
02
Proportion refers to the relative size and
scale of the various elements in a design. It
ensures that elements are appropriately
sized in relation to each other, creating
harmony and a sense of realism.

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7 Basic Principles Of Graphic Design
BALANCE
A B
03
Balance refers to the distribution of visual
elements in a design. It can be symmetrical,
where elements are evenly distributed
around a central axis, or asymmetrical, where
the balance is achieved through contrast
and variety. Proper balance provides stability
and structure to the design.
SYMMETRICAL ASYMMETRICAL

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7 Basic Principles Of Graphic Design
CONTRAST
A B
04
Contrast is the use of opposing elements,
such as colors, shapes, or textures, to create
visual interest and emphasis. It helps to
highlight important parts of the design and
make them stand out.
COLOR CONTRAST SIZE CONTRAST

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7 Basic Principles Of Graphic Design
RHYTHM
A B
05
Rhythm creates a sense of movement and
flow within a design. It can be achieved
through the repetition of elements, varying
their size, spacing, and position to create a
visual tempo or pattern. Rhythm guides the
viewer's eye through the design in a
deliberate manner, creating a dynamic and
engaging composition.
REPETITION PATTREN

7. B
Presentation by DSOM
7 Basic Principles Of Graphic Design
UNITY
A
06
Unity, ensures all elements in a design work
together to create a cohesive and visually
pleasing whole. It is achieved through the
consistent use of colors, fonts, and styles,
ensuring that all parts of the design feel
connected and part of a single piece.

8. Presentation by DSOM
7 Basic Principles Of Graphic Design
HARMONY
COLOR HARMONY
07
MONOCHROMATIC COMPLEMENTARY ANALOGOUS TRIADIC TETRADIC

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7 Basic Principles Of Graphic Design
EMPHASIS
A B
08
Emphasis makes certain elements stand out
to capture the viewer's attention. It creates a
focal point through size, color, or positioning,
guiding the viewer to the most important
information.
EXAMPLE OF
EXAMPLE OF
COLOR EMPHASIS
EMPHASIS
BOLD FONT

10. 7PRINCIPLES
BASIC
OF GRAPHIC
DESIGN
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7 BASIC PRINCIPLES OF GRAPHIC DESIGN