The document discusses business and IT alignment. It provides examples of management strategies and technologies that can help align business and IT, including balanced scorecards, learning organizations, and cloud computing. It also discusses the importance of alignment and ways IT adoption can happen deductively from business or inductively from IT. The document uses the case of banks in Tunisia adopting Web 2.0 technologies like Facebook to engage customers as an example of inductive IT adoption.

1. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
1
February 3, 2017
by Mohamed Louadi, PhD
usiness
lignment
Invited conference for Tunivisions MSB, February 3, 2017, at the MedTech
amphitheater around the theme Business and IT Alignment.

2. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
2
Business IT Alignment

3. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
3
Balanced Scorecards
Learning Organization
Empowerment
Teamworking
MBO
Matrix Management
Scientific Management
360-degree feedback
Economic Value Analysis (EVA)
Reengineering
Just in Time (JIT)Quality Circles
Governance
Downsizing
Benchmarking
Outsourcing
Total Quality Management (TQM)
Telephone
X.25
SaaS
Google
Cloud Computing
Facebook
Blog
Wiki
GPRS
UMTS
ERP
SCM
WiMAX
Frame Relay
SMS
LS
ebXML
VoiceXML
ISDN
XML
PC
ADLS
HDSL
SDSL
VDSL
Bluetooth
WAP
CRM
3G
VoIP
i-mode
WiFi
Twitter
OpenID
Business
Process
Management
Business Process
as a Service
RFID
Business IT Alignment

4. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
4
Balanced Scorecards
Learning Organization
Empowerment
Teamworking
MBO
Matrix Management
Scientific Management
360-degree feedback
Economic Value Analysis (EVA)
Reengineering
Just in Time (JIT)Quality Circles
Governance
Downsizing
Benchmarking
Outsourcing
Total Quality Management (TQM)
Telephone
X.25
SaaS
Google
Cloud Computing
Facebook
Blog
Wiki
GPRS
UMTS
ERP
SCM
WiMAX
Frame Relay
SMS
LS
ebXML
VoiceXML
ISDN
XML
PC
ADLS
HDSL
SDSL
VDSL
Bluetooth
WAP
CRM
3G
VoIP
i-mode
WiFi
Twitter
OpenID
Business
Process
Management
Business Process
as a Service
RFID
Business IT Alignment

5. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
5
Balanced Scorecards
Learning Organization
Empowerment
Teamworking
MBO
Matrix Management
Scientific Management
360-degree feedback
Economic Value Analysis (EVA)
Reengineering
Just in Time (JIT)Quality Circles
Governance
Downsizing
Benchmarking
Outsourcing
Total Quality Management (TQM)
Telephone
X.25
SaaS
Google
Cloud Computing
Facebook
Blog
Wiki
GPRS
UMTS
ERP
SCM
WiMAX
Frame Relay
SMS
LS
ebXML
VoiceXML
ISDN
XML
PC
ADLS
HDSL
SDSL
VDSL
Bluetooth
WAP
CRM
3G
VoIP
i-mode
WiFi
Twitter
OpenID
Business
Process
Management
Business Process
as a Service
RFID
Business IT Alignment

6. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
6
Balanced Scorecards
Learning Organization
Empowerment
Teamworking
MBO
Matrix Management
Scientific Management
360-degree feedback
Economic Value Analysis (EVA)
Reengineering
Just in Time (JIT)Quality Circles
Governance
Downsizing
Benchmarking
Outsourcing
Total Quality Management (TQM)
OpenID
Business
Process
Management
Business Process
as a Service
Business IT AlignmentBusiness IT Alignment

7. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
7
Business IT Alignment
PROFITS
REVENUE
“If you don’t know where you’re
going, you’re probably not gonna get
there.”

8. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
8
Balanced Scorecards
Learning Organization
Empowerment
360-degree feedback
Benchmarking
Total Quality Management (TQM)
Telephone
SaaS
Google
Cloud Computing
Facebook
Blog
Wiki
GPRS
UMTS
ERP
SCM
WiMAX
Frame Relay
SMS
ebXML
VoiceXML
ISDN
XML
PC
ADLS
HDSL
SDSL
VDSL
Bluetooth
WAP
CRM
3G
VoIP
i-mode
WiFi
Twitter
OpenID
Business
Process
Management
Business Process
as a Service
RFID
Business IT Alignment
Business IT Alignment

9. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
9
Business IT Alignment
IT How muchHow much is too much?

10. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
10Planet Technology (Nov. 11, 2014). 5 Embarrassing Predictions Made by Famous Tech Experts, https://planetechusa.com/blog/5-
embarrassing-predictions-made-famous-tech-experts/, last accessed Jan 27, 2017.
Tom Watson
Business IT Alignment

11. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
11Planet Technology (Nov. 11, 2014). 5 Embarrassing Predictions Made by Famous Tech Experts, https://planetechusa.com/blog/5-
embarrassing-predictions-made-famous-tech-experts/, last accessed Jan 27, 2017.
In the March 1949 issue of Popular Mechanics
Business IT Alignment

12. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
12Planet Technology (Nov. 11, 2014). 5 Embarrassing Predictions Made by Famous Tech Experts, https://planetechusa.com/blog/5-
embarrassing-predictions-made-famous-tech-experts/, last accessed Jan 27, 2017.
Business IT AlignmentBusiness IT Alignment
Bob Metcalfe

13. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
13Planet Technology (Nov. 11, 2014). 5 Embarrassing Predictions Made by Famous Tech Experts, https://planetechusa.com/blog/5-
embarrassing-predictions-made-famous-tech-experts/, last accessed Jan 27, 2017.
Business IT Alignment
Ken Olson

14. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
14
Business IT Alignment
Bill Gates

15. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
15
Business IT Alignment
=
Alignment is the capacity to demonstrate a positive
relationship between IT and the accepted financial measures
of performance.
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.

16. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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Business IT AlignmentBusiness IT Alignment

17. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
17
Business IT Alignment
Dellgren, P. (2015). 8 Attributes for Successful IT and Business Alignment, Long View, August 24, http://www.longviewsystems.com/8-
attributes-successful-business-alignment/, last accessed Jan 21, 2016.

18. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
18Dellgren, P. (2015). 8 Attributes for Successful IT and Business Alignment, Long View, August 24, http://www.longviewsystems.com/8-
attributes-successful-business-alignment/, last accessed Jan 21, 2016.
Business IT Alignment

19. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
19
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.
BUSINESS INFORMATION
TECHNOLOGY
DEDUCTIVE ADOPTION
Business IT Alignment

20. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
20
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.
INFORMATION
TECHNOLOGY
BUSINESS
INDUCTIVE ADOPTION
Business IT Alignment

21. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
21
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.
BUSINESS INFORMATION
TECHNOLOGY
INFORMATION
TECHNOLOGY
BUSINESS
BUSINESS
Business IT Alignment

22. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
22
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.
INFORMATION
TECHNOLOGY
BUSINESS
Business IT Alignment

23. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
23
Strassmann, P.A.(1998). What is Alignment? Alignment is The Delivery of the Required Results, Edited excerpt from The Squandered
Computer, Published in Cutter IT Journal, http://www.strassmann.com/pubs/alignment/, last accessed Jan 24, 2013.
INFORMATION
TECHNOLOGY
BUSINESS
INDUCTIVE ADOPTION?
Business IT Alignment

24. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
24
Web 2.0Banks in Tunisia
INDUCTIVE ADOPTION?
Business IT Alignment

25. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
25
Web 2.0Banks in Tunisia
INDUCTIVE ADOPTION?
Business IT Alignment

26. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
26Web 2.0: was ist das?, http://www.buene.org/vortrag/web-zwei-null.html, last accessed Feb 1, 2017.
The case of Web 2.0

27. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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Aouididi, W. (Dec 30, 2016). Quelles sont les banques tunisiennes qui se sont distinguées sur Facebook en 2016, THD Tunisie Haut
Débit, http://www.thd.tn/index.php?option=com_content&view=article&id=5404:quelles-sont-les-banques-tunisiennes-qui-se-sont-
distinguees-sur-facebook-en-2016&catid=58&Itemid=88, last accessed Dec 29, 2016.
The case of banks in Tunisia
Dec 30, 2016

28. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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Aouididi, W. (Dec 30, 2016). Quelles sont les banques tunisiennes qui se sont distinguées sur Facebook en 2016, THD Tunisie Haut
Débit, http://www.thd.tn/index.php?option=com_content&view=article&id=5404:quelles-sont-les-banques-tunisiennes-qui-se-sont-
distinguees-sur-facebook-en-2016&catid=58&Itemid=88, last accessed Dec 29, 2016.
The case of banks in Tunisia
Dec 30, 2016

29. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
29
The case of banks in Tunisia
Dec 30, 2016

30. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
30
July 15, 2015
Mar 4, 2009
Apr 15, 2013
Jun 30, 2014
Jul 3, 2013
Sep 30, 2013
Sep 4, 2012
Oct 14, 2011
Sep 30, 2011
Sep 14, 2015
July 10, 2011
The case of banks in Tunisia
July 15, 2015
Aug 25, 2015
Jan 17, 2013
Jun 30, 2014
Jul 3, 2013
Sep 30, 2013
May 31, 2016
Jun 2, 2010
Non existent
Dec 4, 2014
Non existent
Dec 30, 2016

31. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
31
The case of banks in Tunisia
July 10, 2014

32. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
32
July 15, 2015
Mar 4, 2009
Apr 15, 2013
Jun 30, 2014
Jul 3, 2013
Sep 30, 2013
Sep 4, 2012
Oct 14, 2011
Sep 30, 2011
Sep 14, 2015
July 10, 2011
The case of banks in Tunisia
July 15, 2015
Aug 25, 2015
Jan 17, 2013
Jun 30, 2014
Jul 3, 2013
Sep 30, 2013
May 31, 2016
Jun 2, 2010
Non existent
Dec 4, 2014
Non existent

33. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
33http://www.businessnews.com.tn/tunisie--la-biat-communique-via-facebook-a-et-gratuitement-,520,18213,1
The case of banks in Tunisia
May 18, 2009

34. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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The case of banks in Tunisia
http://www.investir-en-tunisie.net/fr/index.php/2010/04/16/banque-zitouna-sur-facebook/
Apr 16, 2010

35. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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The case of banks in Tunisia

36. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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The case of banks in Tunisia

37. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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In the mean time…
The case of banks in Tunisia

38. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
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Jan 02, 2012
The case of banks in Tunisia

39. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
39
June 17, 2014 – A Tunisian
bank, Zitouna, adopts the
cloud
The case of banks in Tunisia
Jun 17, 2014

40. Mohamed Louadi, PhD – ISG-Tunis/MSB mlouadi@louadi.com
40
Thanks