The document outlines social media strategies and tactics to grow fan engagement for a real estate development company over 60 days, including creating Facebook and Pinterest applications to drive appointments with sales agents, increase brand awareness, and grow prospects through contests and sharing incentives that encourage participants to introduce the brand to their social networks. Key tactics include sweepstakes, virtual property tours, appointment booking tools, and tracking engagement and results.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
More Related Content
Similar to 60 day sm strategy to sell condo developments
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Similar to 60 day sm strategy to sell condo developments (20)
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Oeiras Tech City, Developed by RE Capital and REIG, Will Become Lisbon's Futu...Newman George Leech
Oeiras Tech City, a historic development in the Oeiras municipality of Lisbon, is acquired by RE Capital and REIG. It is located on a 93,000-square-meter plot of land and combines co-living, business, and residential areas. It highlights ESG principles and is close to Tagus Park, which improves the urban landscape of Lisbon.
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Avrupa Konutlari Yenimahalle - Listing TurkeyListing Turkey
Welcome to Avrupa Konutları Yenimahalle, where luxury living meets unparalleled convenience in the heart of Istanbul. Developed by Artaş Holding, one of Turkey’s leading construction companies, this prestigious residential project offers a contemporary lifestyle experience like no other.
https://listingturkey.com/property/avrupa-konutlari-yenimahalle/
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
MC Heights-Best Construction Company in jhanglaraibfatim009
MC Heights stands as the epitome of excellence in construction within Jhang. With a commitment to unparalleled quality and innovative design, MC Heights redefines urban living in the heart of Jhang. Offering luxurious residential spaces, cutting-edge commercial complexes, and vibrant community areas, MC Heights caters to the diverse needs of modern lifestyles. Our dedication to superior craftsmanship and customer satisfaction ensures that every aspect of MC Heights exceeds expectations, making it the premier choice for those seeking unparalleled sophistication and comfort in Jhang.
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
60 day sm strategy to sell condo developments
1. social media for cool corporations
Digital and Social Media
Strategy and Solutions
60 Day Campaign
2. Project Objectives
Primary
o Book sales appointments with sales agents
o Grow fan base 5x current Likes (3,000) over 60 days
Secondary
o Grow prospect databases for ongoing property sales
o Increase lifestyle/brand awareness in your customer and prospect communities
o Maintain prospect connectivity to reduce future customer acquisition cost
3. Proven Strategies
3
Strategy is how you differentiate
How to engage key demographics
• Participation Strategies
– Leverage social media concepts and initiatives that have proven to be effective
within the target demographic (your existing customer, prospect communities
and datasets )
– Build apps and promotions that appeal to key market segments and social
media behavior within those segments
• Content Strategies
– Leverage user generated content (UGC) -a major trend in the last 5 years
(YouTube, Facebook, Twitter, Pinterest).
– Enable your target demographic to create and curate content & themes that
reflect your development brand.
4. Proven Strategies
4
Strategy is how you differentiate
• Sharing Strategies
– Develop robust sharing tools and incentives that encourage your target
demographic to introduce your lifestyle brand to their communities.
Its not just about the target consumer – its about their 130 friends
1 x 130x 130² = exponential growth
“93% of consumers identify word of mouth as the best, most reliable source of
information about products and services…”
“Recommendations from personal acquaintances or opinions posted by
consumers online are the most trusted forms of advertising…”
5. Tactics Employed
The way to get more Likes & appointments is a better online user experience and getting
consumers to Share with their networks more often. A better user experience comes from
applications that get the prospect involved and creates incentives for them to take action.
RESULTS COME FROM CONNECTING ALL THE PIECES AND KEEPING ENGAGED
Applications used to incentivise-
• FB Sweepstakes Grand Prize
• Pinterest Pin it, Win it (3x entries for Sweepstakes)
• Appointment Booker (4x entries for Sweepstakes)
• YouTube Video (share it and get 2x entries for Sweepstakes)
The actions the clients will take in return are –
• Give us their information through Likes
• Share this information with their friends
• Booking appointments with an agent
6. Tactics Employed
We create more ways to access these applications by-
o Market to current Likes- incentivises them to go to apps to Share & book appointments
o Do a FB Ad buy – incentivises prospects to go to apps to Like, Share & book
appointments
o Run a campaign to existing email database – incentivises them to go to apps Like, Share
& book appointments
o Put QR codes on print – use QR codes that connect direct to apps so they Like, Share &
book appointments
o Run viral YouTube viral campaign – run a campaign to get 1M views of current YouTube
property video
o Connect ALL the social media, websites and videos so the more clients can Like, Share &
book appointments regardless of the application they are on.
o Create Twitter account for special event- Tweet about show activities to followers to
drive them to apps
We use a content management platform, such as Hootsuite, to post new
content (activities, incentives, promotions) to digital properties.
7. Technologies Used
Custom and Standard Social Media applications
o Facebook Sweepstakes App
o Facebook Appointment Booker App
o Pinterest Pin it, Win it App
o QR Codes & print integration
o Google+ Brand launch
o YouTube Viral Video Strategy
Business Intelligence Reporting tools
o Real Time campaign monitor dashboard
o Tracking, ROI and metrics reporting
o Detailed analytics
o Consumer data management
o Customized tracking systems to monitor & report on participant interactions
8. Facebook Sweepstakes application
8
Facebook Sweepstakes App:
o Fan gated Sweepstakes App, integrated with Facebook
o Goals: drive traffic and capture potential buyer data, consumer engagement, drive fan growth
and viral sharing
o LINKS TO BOOK AN APPOINTMENT ( WITH EXTRA INCENTIVE REWARDS )
Call to action via digital/traditional channels driving traffic to FB - leverage media:
“Like us and enter to win our “Win $5000 of Home Furnishings”
•email blasts •Print advertisements
•Condo dev Twitter feed •Online
• Sponsor Twitter Feeds •Direct Marketing
•FB wall posts •Condo dev profile picture
•FB media buys •Pinterest
9. Facebook Sweepstakes application
9
Step 1: Fan Gated- users must ‘Like’ the
Facebook page
Step 2: Splash page – Contest details, prizing etc.
10. Facebook Sweepstakes application
10
Step 3: Users fill out the contest entry form – buyer info
Name, Age, Postal Code, Email, Mobile number etc.
oEmail sign up
oDrop down menus
oSegmentation E.g. “Choose a Property 1 ,2 ,3
bedrooms”
11. Facebook Sweepstakes application
11
Step 4: Good Luck Page - Share it!
o Post to profile
o Share for double entries
oInvite friends
12. Facebook Appointment Booker application
12
Appointment Booker: Private Presentation with a sales agent
o Fan gated App, integrated to Facebook to schedule an appointment to see their
favorite property and keep FB community engaged and aware of new and exciting
offerings ($5000 giveaway etc.)
o Goals: drive appointments, capture potential buyer data and product preferences,
future buyer engagement, drive fan growth and viral sharing with other potential
buyers
Call to action via digital/traditional channels driving traffic to FB - leverage media:
“Like us and enter to win weekly prizes!”
•Weekly email blasts •QR Signage ads profile picture
•Condo dev Twitter feed •Online •Youtube videos
(embedded)
•FB wall posts •QR Direct Marketing
•FB media buys • Condo development
13. Facebook Appointment Booker application
13
How it works
o Facebook Appointment Booker is a call to action using digital
and traditional marketing tools (ie QR codes as a gateway)
o Participants enter via Facebook to view, browse and schedule
an appointment at their leisure from their smartphone or
computer
o Plus they are automatically entered to win your Facebook
Sweepstakes
o Extra points earned for Sharing with FB networks
14. Facebook Appointment Booker application
Step 1: User is prompted to
‘LIKE’ your condo Facebook
App. This automatically
posts on their user Timeline
15. Facebook Appointment Booker application
Step 2: simply View & Select a
Property
• Roll over what Floor level you want
to live on, click on it
• Choose a floor plan, click on it to
view
16. Facebook Appointment Booker application
Step 3: take a virtual tour inside & click
for a private viewing
• Roll over rooms to see
pictures
For you own private
presentation
CLICK
HERE
17. Facebook Appointment Booker application
Step 4: Book a Personal
Presentation with
a sales agent
Users select a time on their realtors
calendar which works best for them
18. Facebook Appointment Booker application
Step 5: Register to complete booking
& be automatically entered into FB
Sweepstakes
Users fill out the input form to finalize
booking – data collection opportunity
oName, Age, Postal Code, Email,
Mobile number etc.
oEmail sign up
oDrop down menus
oSegmentation E.g. “Enter to win
$5000 of Home Furnishings”
oPost to my profile!
19. Pinterest ‘Pin it, Win it’ application
19
How it works
o Pinterest ‘Pin it, Win it’ is a call to action using digital and
traditional marketing tools (ie QR codes as a gateway)
o Participants enter via Pinterest to find view, browse and
schedule an appointment at their leisure from their
smartphone or computer
o Plus they are automatically entered to win your Facebook
Sweepstakes
o Contestants earn extra points that are converted into extra
entries to win with the Sweepstakes
20. Pinterest ‘Pin it, Win it’ application
20
Pinterest ‘Pin it, Win it’ app – select your favorite home furnishings & show them off to
win
Pinterest App, use Pinterest to choose your favorite home furnishings (& personal care products),
share them with your network earns you points,
Goals: create buzz and capture potential buyer data and product preferences , future buyer
engagement, drive fan growth and viral sharing with other potential buyers
Call to action via digital/traditional channels driving traffic to FB - leverage media:
•Weekly email blasts •QR Signage ads •Youtube videos
(embedded)
•Condos Lumière Twitter •FB Apps
feed
•QR Direct Marketing
•FB wall posts
• Condos Lumière profile
•FB media buys picture
21. Pinterest ‘Pin it, Win it’ application
Step 1: Create a
‘furnish my new home’
Pinterest board
Step 2: Find and ‘Pin’
individual household
& personal items you
like best. Follow them
& they follow you
22. Pinterest ‘Pin it, Win it’ application
22
Step 3: Like it and post it on
your FB timeline, earns
you points.
23. Pinterest ‘Pin it, Win it’ application
23
Step 3: Share it on your FB
network, and earns more
points. The more people
that you share it with, the
more points you get to
win.
24. QR code & print integration
24
How it works
o QR (Quick Response) codes are a two-dimensional matrix bar code that is used to
identify products.
o QR codes are printed on any traditional print job. If the job is already printed
stickers can be made and added
o QR codes are read by software thru the camera on smartphones and act as a
gateway to digital applications.
o Unique QR codes are generated to connect to each Facebook, Pinterest, Youtube
and website application.
o Most smartphones either come with a QR code reader (or they are free to
download).
o Once the code is read you are redirected to the digital application. QR codes can
be created for combinations of postal codes and applications. This means one
postal code may have 4 unique QR codes for each application, thus 5 postal codes
would require 20 codes
25. QR code & print integration
25
QR code integration– QR codes are placed on all printed materials
such as brochures, flyers, booklets and business cards
Goals: capture potential buyer data and product preferences from
all printed materials, expand your digital footprint by connecting
it with the reach of print distribution.
QR codes will link all digital applications and with printed products.
It will also provide feed back on which printed products are most
effective, thus lowering printing cost waste
26. QR code & print integration
26
Printed
materials
with QR code
Analytics tell us
who looked at
print materials
and where they Smartphone reads
came from code, opens
Lumière app
27. Google + Lumière Launch
27
How it works
o Google + your condo development Launch will be a comprehensive brand
marketing launch on Google+ new brand profile pages.
o Google + is the fastest growing social network, incorporating a high level of
awareness for brand pages. It incorporates strong Google applications and sharing
tools for touching & managing multiple networks.
o This will leverage all existing social media activity under one comprehensive roof.
o It will allow you to build and expand on its growing fans and prospect community.
28. YouTube Viral Video Strategy
28
How it works
o YouTube Viral Video Strategy is designed to put the current & future videos of
your development in front of 1 Million viewers
o YouTube Viral Video Strategy will have a call to action that connects it to one of
the social media applications
o YouTube Viral Video Strategy will also be embedded in FB landing page so clients
do not have to leave FB to view it, Like it and Share it
o YouTube Viral Video Strategy will be part of the Google + Launch
o New condo phase development videos will be launched on when they become
available, building upon success of other videos and creating more reach
29. YouTube Viral Video Strategy
29
Multiple social
connections to
posted your
YouTube video
Results in call to
action social apps
30. Business Intelligence Reporting tools
30
Detailed customer profiling data provided:
1. Number of participants
2. Number of detailed customer profiles collected
3. Number of visits to each page within the application
4. Number of uncompleted entries (to determine drop-off rates)
5. Email newsletter opt-ins & opt-outs
6. Viral marketing tool usage (Number of autotweets, Invites to friends, Posts to Profile)
7. Click-through from the application to an external site
8. Percentage change in Facebook fanbase
9. Average time spent on the Facebook page
10. Percentage change in Pinterest followers
11. Traffic sources
12. Activity per user (e.g. appointments booked, entered contest, voted)
31. G Social is a division of 31
G Spot Social Media
We combine 25 years of online and
traditional media approaches with
one goal – sell stuff.
If you would like to find out more
about this strategy and our other
services email us at
brad@sonorgraphics.com or
call 514.561. 9091
THANK YOU