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AIRLINE TRAVEL
TIME FLIES
FLY DOMESTICALLY
AT LEAST ONCE EVERY
3 MONTHS
32%
53% EVERY 6
MONTHS
Reach heavy travelers in the planning stages
for wheels up this summer!
Fly
Internationally
at least once
every year
43%29%
Travel most
often during
summer months
71%
39%
Recall seeing
airline ads in
the past 12
months
Learn about
new travel
destinations
from
advertisements
WANT TO
GET AWAY?
OOH is a nonstop destination for tourism brands
since audiences are already on the go!
43%
Recall social ads
58%
Recall OOH ads
29%
Recall mobile ads
LEAVING ON A
JET PLANE
Buy airfare direct
from airlines
Buy airfare using
a mobile device
69%
58%
yl
OUTFRONT guides travelers along the path to purchase from departure to arrival!
Accumulate points
on their credit card
when buying airfare
Are not
loyal to a
specific airline
53%
Buy airfare less
than 4 weeks
in advance
1in454%
OUTFRONT Insiders is OUTFRONT Media's exclusive online community of commuters. Data collected in February 2018 from 394 respondents.

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OUTFRONT Insiders - Airline Travel Survey

  • 2. TIME FLIES FLY DOMESTICALLY AT LEAST ONCE EVERY 3 MONTHS 32% 53% EVERY 6 MONTHS
  • 3. Reach heavy travelers in the planning stages for wheels up this summer! Fly Internationally at least once every year 43%29% Travel most often during summer months
  • 4. 71% 39% Recall seeing airline ads in the past 12 months Learn about new travel destinations from advertisements WANT TO GET AWAY?
  • 5. OOH is a nonstop destination for tourism brands since audiences are already on the go! 43% Recall social ads 58% Recall OOH ads 29% Recall mobile ads
  • 6. LEAVING ON A JET PLANE Buy airfare direct from airlines Buy airfare using a mobile device 69% 58% yl
  • 7. OUTFRONT guides travelers along the path to purchase from departure to arrival! Accumulate points on their credit card when buying airfare Are not loyal to a specific airline 53% Buy airfare less than 4 weeks in advance 1in454%
  • 8. OUTFRONT Insiders is OUTFRONT Media's exclusive online community of commuters. Data collected in February 2018 from 394 respondents.