This is the 4th installment of the Small Business Growth Strategies series presented by Acuity Scheduling, an online scheduling platform that helps thousands of small businesses save time and money.

1. 6 SOCIAL MEDIA BEST PRACTICES
From the Small
Business Growth
Strategies Series
Presented by

2. INTRO
• 97% of all consumer search for local
businesses online.
• 72% of adult Internet users in the US are
active on at least on social network.
• 68% of consumers check out companies
on social networking sites before buying.

3. INTRO
• Having a social media presence is no is no longer
optional for small businesses, it’s a prerequisite
for success.
• Your customers rely on social media to
recommend your business and address customer
service needs, and you’ll need it to build a strong
brand.
• Let’s go over some best practices and
recommended resources.

4. INTRO
Moving From
Attentio
n Economy
Businesses try to find out
what customers are
thinking by flooding them
with advertisements.
Intentio
n
Economy
Customers tell businesses
what they want and let
them compete.

5. SOCIAL MEDIA
Has become on of the most important
tools for managing relationships with
customers. Or, more accurately,
letting them manage relationships with
you.

6. THE RULES
#1 Pick Your
Voice
#4 Don’t Be
Overly SelfServing
#2 Create a
Schedule
#5 Shareable
Content is Key
#3 Interact With
Followers
#6 Use Images

7. RULE #1
Pick Your
Voice
To ensure consistency, it’s
best to pick one person or
a small group as the voice
of your business on social
media.

8. RULE #2
Create a
Schedule
And stick to it!
Make a conscious effort to
consistently post. Inactive
accounts show a lack of
commitment and are far
too common.

9. RULE #3
Interact With
Followers
They followed you because
they like your product or
service! Show them that
you care by taking time to
thoughtfully interact with
them.

10. RULE #4
Don’t Be Overly SelfServing
It’s okay to talk about your
brand, but don’t only talk about
it. Show that you’re more
interesting than that by sharing
resources and other news.

11. RULE #5
Shareable Content is Key
One of the goals of social media,
regardless of the platform you’re
on, is having the content you
share be shared by others. Use
lists and other forms of easily
digestible information.

12. RULE #6
Use Images
Including images
with your posts
dramatically
increases the
chances of them
being liked and
shared.

13. RESOURCES
Buffer & HootSuite
These are two great tools that you
can use to schedule future posts
and track interaction. Both have
free versions that are great for
small businesses.

14. “Thanks for taking
“Thanks for taking
the time to view our
the time to view our
presentation!”
presentation!”
Acuity Scheduling
Small Business Growth Strategies
@AcuitySchedulin

15. About Acuity Scheduling
Acuity Scheduling is an online scheduling platform that saves thousands of
small businesses time by allowing their customers to book appointments
online, on their own time, at any time, from anywhere in the world. For more
information about services and pricing, visit AcuityScheduling.com.