73% of your fellow executives don’t believe that marketers are focused enough on results that truly drive incremental customer demand.
To get the most from your business’s marketing efforts expect data driven reports on total costs of marketing, salaries, overhead, revenue and customer acquisitions.
This cheat sheet cuts through the unfocused metrics and guides you through the only 6 marketing metrics you need to be focus on:
Marketing % of Customer Acquisition Cost
Ratio of customer lifetime value to CAC
Time to Payback
Marketing Originated Customer %
Marketing Influenced Customer %
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
Allocadia Webinar - 4 Marketing Planning Strategies From The Best Global Orga...Allocadia Software
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them.
Indeed, effective marketing planning is a must-have for all high-performing teams.
However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.
We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.
We’ll dive into each one:
- Aligning marketing plans with company-wide strategy;
- Making practical use of analyst frameworks;
- Combining top-down with bottoms-up planning; and
- Achieving harmony with the finance department.
If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
Also check out our webinar here: https://content.allocadia.com/webinars/4-marketing-planning-strategies-from-the-best-global-organizations
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
Allocadia Webinar - 4 Marketing Planning Strategies From The Best Global Orga...Allocadia Software
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them.
Indeed, effective marketing planning is a must-have for all high-performing teams.
However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.
We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.
We’ll dive into each one:
- Aligning marketing plans with company-wide strategy;
- Making practical use of analyst frameworks;
- Combining top-down with bottoms-up planning; and
- Achieving harmony with the finance department.
If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
Also check out our webinar here: https://content.allocadia.com/webinars/4-marketing-planning-strategies-from-the-best-global-organizations
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
B2B buyer demands have changed the game for B2B marketers. Because of their personal
experiences as consumers and thanks to digital technologies, B2B buyers expect a consistent and personalized experience in every stage of the purchasing journey. Thanks to a fast-growing martech landscape, CMOs today have an unimaginable amount of tech at their disposal to meet increasing customer expectations. Many of these technologies are campaign-focused – helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning and analytics – and learn how to run marketing efficiently. When marketing organizations link front-end and back-end technologies, they benefit from more operational efficiency and can devote more time, energy and budget to their most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not - and what to do about it
- Link the customer experience with marketing performance
Allocadia Webinar - 2017 Benchmark Research Webinar w/ PedowitzAllocadia Software
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to understand how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.
Access the full presentation in the on-demand webinar: http://bit.ly/1PAiaCz
The average salesperson spends less than 35% of their time selling. Just think of what increasing the time spent selling – even by 10% – could do to our revenues. Watch the webinar here: http://bit.ly/1PAiaCz to learn:
- How to better guard your time
- How to focus on activities that drive revenue
- What routine tasks you should consider automating
Every company pays its sales team, but not every company is getting sales compensation right… far from it, in fact. This presentation outlines key sales comp considerations, including how to leverage sales compensation to its full potential; how to design sales comp plans that attract and retain top sales talent; how to pay for actual performance; and how to evaluate your current sales compensation plans. With numerous links to resources and planning tools, this is a must-see summary for CEOs, VPs of Sales, or anyone tasked with managing and improving sales performance.
marketing goals include increased market penetration or market development. These marketing goals could be long-term and might take a few years to successfully achieve.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Incrementality: How to calculate the real ROI of your marketing programsCatalyst
In marketing, what matters is not how much your target audience bought, but how much more they bought because of your marketing. That’s incremental sales, and it drives your true ROI. This white paper will show you how to calculate it
A plan for new sales leaders. What to do in their first 75 days in their new position? An easy step by step guide. The first 25 days is to understand the current state of the sales team, next 25 days is about developing a GTM strategy followed by the next 25 days of implementation.
The Truth About the Field Sales to Inside Sales Migration TrendVelocify
As featured in Harvard Business Review: Over the past several years, there has been strong anecdotal evidence to suggest that many sales organizations are increasing the size of their inside sales teams at the expense of their field sales organizations. Velocify commissioned Steve W. Martin, noted sales expert, college professor and contributor to Harvard Business Review to learn how extensive the migration is to inside sales and the reasons organizations are making the move.
In “The Trend Changing the Sales Landscape” whitepaper, you will learn:
- The magnitude of the shift to inside sales
- Factors driving the shift
- Most common challenges faced by sales leaders and how different sales models can help overcome those challenges
- Potential obstacles to successfully starting a new inside sales team
Discover the truth about the field to inside sales migration.
How to Accelerate Marketing Performance Through More Effective Budgeting and ...Allocadia Software
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.
Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money.
Join Oracle’s David Johnson and Allocadia’s Jeff Epstein on October 5th for a panel discussion with Symantec and Change Healthcare about the struggles they faced improving their marketing performance and how they have now upped their marketing game by:
- Saving critical time and improving internal efficiency during business planning season
- Building marketing plans and budgets that are aligned and measurable against corporate objectives
- Creating internal synchronization to streamline
- Making smart marketing decisions based on intelligent insights
An introduction to growth, sales and metrics for startups.
Presented at the 'Getting Real' weekend at Escape the City in London on 14th Nov 2015
(there were many GIFs in the talk, just the static images here alas...)
If you can't measure or monitor it, you can't manage it !Carl Larson
Carl Larson Sales Best Practices - Sales KPI and Metrics Management
As a sales leadership subject matter expert with deep, hands-on sales team management experience at small, medium and large high technology product and professional service organizations, I am responsible for exceeding annual corporate revenue objectives by growing year-over-year sales and profitability. To support sales revenue achievement, I am responsible for developing new business customers, growing existing customer revenues and introducing new product offerings to penetrate new markets. To profitably grow businesses, I am accountable for optimizing the cost of sales by segmenting the marketplace, hiring and developing the right sales personnel and skill sets and establishing consistent sales process that reduces the time to value for my customers and my company. These processes include effective sales prospecting, business-value qualification or disqualification, executive relationship building, proof of value, win-win contract negotiation and closing performance. I have experience building businesses that grew new business software license sales, built SaaS annual recurring revenues and achieved professional services success.
If you are having trouble getting executive support, measuring the business impact or identifying how Yammer could be useful to your organization – your search is over! This is the session for you! In this session we will cover:
•Identifying a Business Case for Enterprise Social
•Where to Begin
•What Can I Do With Communities
•Example Use Cases for Yammer
•Measuring Value
•Measuring Maturity
The 6 Marketing Metrics Your Boss Actually Cares AboutClearPivot
Clickthrough rates. Bounce rate. Time on site. "Viral coefficient." But when it comes to the marketing metrics that executives care about, the marketing department panics. But it doesn't need to.
In a way, executives are easy to please: they want to see the numbers that impact the bottom line. They want to know that the marketing program they approved is garnering solid returns for the company. They want to know how it's growing sales and how cost-effectively it is doing so. And when it comes to how many times someone "shared a post on Facebook," it's likely that the executives don't care, unless it somehow directly impacted sales. In fact, sharing these soft metrics may reinforce their collective belief that 73 percent of marketers are not focused enough on results.
But there's good news: marketing results can now be tracked and measured in a financially qualifiable way.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
B2B buyer demands have changed the game for B2B marketers. Because of their personal
experiences as consumers and thanks to digital technologies, B2B buyers expect a consistent and personalized experience in every stage of the purchasing journey. Thanks to a fast-growing martech landscape, CMOs today have an unimaginable amount of tech at their disposal to meet increasing customer expectations. Many of these technologies are campaign-focused – helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning and analytics – and learn how to run marketing efficiently. When marketing organizations link front-end and back-end technologies, they benefit from more operational efficiency and can devote more time, energy and budget to their most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not - and what to do about it
- Link the customer experience with marketing performance
Allocadia Webinar - 2017 Benchmark Research Webinar w/ PedowitzAllocadia Software
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to understand how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.
Access the full presentation in the on-demand webinar: http://bit.ly/1PAiaCz
The average salesperson spends less than 35% of their time selling. Just think of what increasing the time spent selling – even by 10% – could do to our revenues. Watch the webinar here: http://bit.ly/1PAiaCz to learn:
- How to better guard your time
- How to focus on activities that drive revenue
- What routine tasks you should consider automating
Every company pays its sales team, but not every company is getting sales compensation right… far from it, in fact. This presentation outlines key sales comp considerations, including how to leverage sales compensation to its full potential; how to design sales comp plans that attract and retain top sales talent; how to pay for actual performance; and how to evaluate your current sales compensation plans. With numerous links to resources and planning tools, this is a must-see summary for CEOs, VPs of Sales, or anyone tasked with managing and improving sales performance.
marketing goals include increased market penetration or market development. These marketing goals could be long-term and might take a few years to successfully achieve.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Incrementality: How to calculate the real ROI of your marketing programsCatalyst
In marketing, what matters is not how much your target audience bought, but how much more they bought because of your marketing. That’s incremental sales, and it drives your true ROI. This white paper will show you how to calculate it
A plan for new sales leaders. What to do in their first 75 days in their new position? An easy step by step guide. The first 25 days is to understand the current state of the sales team, next 25 days is about developing a GTM strategy followed by the next 25 days of implementation.
The Truth About the Field Sales to Inside Sales Migration TrendVelocify
As featured in Harvard Business Review: Over the past several years, there has been strong anecdotal evidence to suggest that many sales organizations are increasing the size of their inside sales teams at the expense of their field sales organizations. Velocify commissioned Steve W. Martin, noted sales expert, college professor and contributor to Harvard Business Review to learn how extensive the migration is to inside sales and the reasons organizations are making the move.
In “The Trend Changing the Sales Landscape” whitepaper, you will learn:
- The magnitude of the shift to inside sales
- Factors driving the shift
- Most common challenges faced by sales leaders and how different sales models can help overcome those challenges
- Potential obstacles to successfully starting a new inside sales team
Discover the truth about the field to inside sales migration.
How to Accelerate Marketing Performance Through More Effective Budgeting and ...Allocadia Software
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.
Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money.
Join Oracle’s David Johnson and Allocadia’s Jeff Epstein on October 5th for a panel discussion with Symantec and Change Healthcare about the struggles they faced improving their marketing performance and how they have now upped their marketing game by:
- Saving critical time and improving internal efficiency during business planning season
- Building marketing plans and budgets that are aligned and measurable against corporate objectives
- Creating internal synchronization to streamline
- Making smart marketing decisions based on intelligent insights
An introduction to growth, sales and metrics for startups.
Presented at the 'Getting Real' weekend at Escape the City in London on 14th Nov 2015
(there were many GIFs in the talk, just the static images here alas...)
If you can't measure or monitor it, you can't manage it !Carl Larson
Carl Larson Sales Best Practices - Sales KPI and Metrics Management
As a sales leadership subject matter expert with deep, hands-on sales team management experience at small, medium and large high technology product and professional service organizations, I am responsible for exceeding annual corporate revenue objectives by growing year-over-year sales and profitability. To support sales revenue achievement, I am responsible for developing new business customers, growing existing customer revenues and introducing new product offerings to penetrate new markets. To profitably grow businesses, I am accountable for optimizing the cost of sales by segmenting the marketplace, hiring and developing the right sales personnel and skill sets and establishing consistent sales process that reduces the time to value for my customers and my company. These processes include effective sales prospecting, business-value qualification or disqualification, executive relationship building, proof of value, win-win contract negotiation and closing performance. I have experience building businesses that grew new business software license sales, built SaaS annual recurring revenues and achieved professional services success.
If you are having trouble getting executive support, measuring the business impact or identifying how Yammer could be useful to your organization – your search is over! This is the session for you! In this session we will cover:
•Identifying a Business Case for Enterprise Social
•Where to Begin
•What Can I Do With Communities
•Example Use Cases for Yammer
•Measuring Value
•Measuring Maturity
The 6 Marketing Metrics Your Boss Actually Cares AboutClearPivot
Clickthrough rates. Bounce rate. Time on site. "Viral coefficient." But when it comes to the marketing metrics that executives care about, the marketing department panics. But it doesn't need to.
In a way, executives are easy to please: they want to see the numbers that impact the bottom line. They want to know that the marketing program they approved is garnering solid returns for the company. They want to know how it's growing sales and how cost-effectively it is doing so. And when it comes to how many times someone "shared a post on Facebook," it's likely that the executives don't care, unless it somehow directly impacted sales. In fact, sharing these soft metrics may reinforce their collective belief that 73 percent of marketers are not focused enough on results.
But there's good news: marketing results can now be tracked and measured in a financially qualifiable way.
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
The “digital” CMO must not only be able to craft a compelling marketing message, but also spark and foster meaningful conversations. So, what makes the CMO “digital”? We’ve outlined 25 key terms and tactics that the “digital” CMO must know to be successful.
The Deloitte Center for Health Solutions took a pulse on where industry stakeholders are in their progress in preparing for MACRA. We found MACRA is poised to disrupt relationships across health systems, health plans, and life sciences companies. http://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/macra.html?id=us:2sm:3ss:macra:eng:chs:091518:macra
This is an overview of a webinar sponsored by the EcSell Institute and LucidEra. It focuses on the 6 Pillars of Sales Productivity and the importance of measurement to sales success in this difficult economy.
The essential equations every marketer needs to knowemfluence
As a marketer, you work tirelessly to move the needle on a huge laundry list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, marketers are under pressure to make sure we can prove the ROI of our marketing efforts. In this session, Alex Greenwood of AGPR shares six metrics—and the math equations to get them—that prove the value of your marketing efforts.
5 metrics to strengthen your multichannel sales strategydevin simon
For many eCommerce companies, measuring multichannel sales performance is a challenge. And as your organisation expands to new sales channels like marketplaces, your own brand web stores, and social commerce channels, the complexity for measuring their performance increases.
So, you may end up being confused on which KPIs to track, or end up tracking every known KPI out there. To avoid this, we have listed some of the most prominent KPIs that can help you critically analyse your multichannel sales strategy:
This is an exercise.
here Leads-> Prospects--->Customers
equivalent
Unique visitors ->likes->follow/subscribe
All data taken partially and average sales equivalent to ad cost /subscriber
In real life the target of revenue will be far far higher than projected.
Performance measurement system for startups and scaling upBrowne & Mohan
what measures should startups and scaling up firms use to direct and align their multi-functional activities. In this paper, Browne & Mohan consultants present a comprehensive performance system that not only guides startups and scale ups, but bind several functions within the organization towards common objective.
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
Without a trusted method, your forecasting formula can lead to uncertainty, and this can become precarious. Let’s take a look at another option — a model that actually reflects how opportunities “flow” through your pipeline.
Similar to 6 Marketing Metrics CEO's Should Care About (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. Why is this a problem?
73% of your fellow executives
don’t believe that marketers are
focused enough on results that
truly drive incremental customer
demand.
3. What to focus on?
Your company’s marketing metrics
need to indicate bottom-line
impact. That’s all that matters.
4. 1. Customer Acquisition Costs (CAC)
A metric used to determine the
total average cost your company
spends to acquire a new customer.
5. 1. How to calculate CAC?
Take your total sales and marketing
spend for a specific time period and
divide by the number of new
customers for that time period.
Sales and
marketing
costs
New
customers in
a month
Customer
acquisition
costs
6. 1. Why CAC Matters
CAC illustrates how much your company
is spending per new customer acquired.
You want a low average CAC. An increase
in CAC means that you are spending
comparatively more for each new
customer, which can imply there’s a
problem with your sales or marketing
efficiency.
7. 2. Marketing % of Customer
Acquisition Costs (CAC)
The marketing portion of your total CAC,
calculated as a percentage of the overall
CAC.
8. 2. How To Calculate
Marketing % of CAC
Take all of your marketing costs, and
divide by the total sales and marketing
costs you used to compute CAC.
Marketing
Costs
Sales and
Marketing
Costs
M% of CAC
9. 2. Why Marketing % of CAC Matters
The M%-CAC can show you how your marketing teams performance
and spending impact your overall Customer Acquisition cost. An
increase in M%-CAC can mean a number of things:
1. Your sales team could have underperformed (and consequently
received) lower commissions and/or bonuses
2. Your marketing team is spending too much or has too much overhead.
3. You are in an investment phase, spending more on marketing to
provide more high quality leads and improve
your sales productivity.
10. 3. Ratio of Customer Lifetime Value to
CAC (LTV:CAC)
A way for companies to estimate the total
value that your company derives from each
customer compared with what you spend
to acquire that new customer.
11. 3. How To Calculate LTV:CAC
Revenue the
customer
pays in a
period
Gross Margin
Estimated
churn
percentage
for customer
Calculate LTV
Then compare the LTV to the CAC - LTV:CAC
LTV CAC
12. 3. Why the LTV:CAC matters
The higher the LTV:CAC, the more ROI your sales
and marketing team is delivering to your bottom
line. However, you don’t want this ratio to be too
high, as you should always be investing in
reaching new customers. Spending more on sales
and marketing will reduce your LTV:CAC ratio, but
could help speed up your total company growth.
13. 4. The Payback Time
Shows you the number of months it
takes for your company to earn back the
CAC it spent acquiring new customers.
14. 4. How To Calculate The Payback Time
Take your CAC and divide it by your margin-adjusted
revenue per month for your average new customer.
Margin-Adjusted Revenue = How much your
customers pay on average per month
CAC
Margin-
Adjusted
Revenue
Time To
Payback CAC
15. 4. Why The Payback Time Matters
In industries where your customers pay a monthly
or annual fee, you normally want Your Payback
Time to be under 12 months. The less time it takes
to payback your CAC, the sooner you can start
making money off of your new customers.
Generally, most businesses aim to make each new
Customer profitable in less than a year.
16. 5. Marketing Originated Customer %
A ratio that shows what new business is driven
by marketing, by determining which portion
of your total customer acquisitions directly
originated from marketing efforts.
17. 5. How to Calculate Marketing
Originated Customer %
Take all of the new customers from a period, and tease out
what percentage of them started with a lead generated by
your marketing team.
New Customers
started as
marketing lead
New
Customers in
a Month
Marketing
Originated
Customer %
18. 5. Why Marketing Originated
Customer % Matters
This metric illustrates the impact that your marketing
team’s lead generation efforts have on acquiring new
customers. This percentage is based on your sales and
marketing relationship and structure, so your ideal ratio
will vary depending on your business model. A company
with an outside sales team and inside sales support may
be looking at 20-40% Marketing Originated Customer
%, whereas a company with an inside sales team and
lead focused marketing team might be at 40-80%.
19. 6. Marketing Influenced Customer %
Takes into account all of the new customers that
marketing interacted with while they were
leads, anytime during the sales process.
20. 6. How To Calculate Marketing
Influenced Customer %
To determine overall influence, take all of the new
customers your company accrued in a given period,
and find out what % of them had any interaction
with marketing while they were a lead.
Total new
customers that
interacted with
marketing
Total new
customers
Marketing
Influenced
Customer %
21. 6. Why Marketing Influenced
Customer % Matters
This metric takes into account the impact marketing
has on a lead during their entire buying lifecycle. It
can indicate how effective marketing is at generating
new leads, nurturing existing ones, and helping sales
close the deal. It gives you a big-picture look into the
overall impact that marketing has on the entire
sales process.
22. Conclusion
The 6 Marketing Metrics we detailed in this cheat
sheet show how your marketing program led to new
customers, lower customer acquisition costs, or
higher customer lifetime values.
When it’s clear how the big picture is operating, you
can implement strategies and changes that will
benefit your company’s marketing now and in
the future.