The document discusses lessons learned and insights from a digital marketing conference. It addresses challenges like justifying ROI and managing multiple agencies. It provides tips for digital marketing such as using workshops to educate management, benchmarking competitors, and building a case gradually. The document also discusses online reputation management techniques like monitoring conversations, engaging with customers, and energizing advocates. Finally, it notes that social media strategies need to be tailored per channel and focus on sustainable long-term nurturing over quick gains in followers.

1. Lessons, Insights and Beyond
My experience with Digital at Mahindra Holidays
Arun Nair | indianeye.org
Digital CMO Conference 2012

2. Challenges & Solutions
Insights & Takeaways

3. Bottom of the Pecking Order.

4. Assimilation. Workshops for the Management.

5. Competition Benchmarking.

6. Snowball your Way. Build your Case.

8. ROI? Show me the Money!

9. Map your Campaign against Business Metrics.

10. Agency Dissonance.

11. Bucket your Agencies into Functions.

12. Hybrid Agency Model Works Best.

13. Challenges & Solutions
Insights & Takeaways

14. ORM, the 3Es.

15. Online Reputation Management

16. Online Reputation Management
3Es: Ear to the Ground

17. Online Reputation Management
3Es: Engage

18. Online Reputation Management
3Es: Energize

19. Social Media

20. Social Media
One Size Doesn’t Fit All

21. Social Media
The Follower Fallacy

22. Social Media
Nurture that you can Sustain

23. Interactive Session
Arun Nair | indianeye.org | arun.nair@indianeye.org