An address to management students in Pune where I shared what would make them successful in their careers.

1. Some Thoughts
Challenges In The
Dynamic Business
Environment….
PRINCIPAL PARTNER, M/SIX & MINDSHARE
@RAJITD

2. @rajitd
Today..
 A little bit about me and where I work
 The change
 Success: What does it take?
 My experiences

3. @rajitd
Introduction Rajit

4. @rajitd
18 years in Media, Advertising,
Marketing & Strategy
 Companies: big & small
 Roles: Sales, Marketing, Business Development & Strategy
 Types: Start-ups & established ones
 Operations and Strategy

5. The World Has Changed!

6. @rajitd
And Is Changing Faster Than You
Think – Everyday!

7. @rajitd
We Are More Connected
18% 75%Teledensity

8. @rajitd
185 330
1100+2007
2009
2015
Cable & Satellite TV Has Exploded
25
2000

9. @rajitd
Channels have become large networks

10. @rajitd
And There Are 94 News Channels In
India

11. @rajitd
With 268(E)Mn Internet Users, Now A
Top 2 / 3 Markets for Most Biggies

12. @rajitd
Number of Years to reach 50 Mn

13. Technology Has Changed Lives

14. @rajitd
And Made Us More Rich!

15. @rajitd
Ad-Spends Following The Consumers
58.2 68.4 80.8 89.8 94.1
118.5
140.3 148.1
168.6
193.9
3.7
5.4
8.1
10.1 10.9
13.3
14.6 15.3
16.4
17.9
83.2
98.6
106.7
110.2 110.4
132.0
141.2
144.4
150.7
162.9
0.6
0.8
1.0
1.1 1.3
1.5
1.7
2.0
2.2
2.5
8.8
12.8
14.0
15.1 16.3
19.2
20.9
21.5
22.8
24.0
1.9
3.6
5.5
7.3 8.8
11.7
15.1
19.4
25.2
32.8
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
500.0
2005 2006 2007 2008 2009 2010 2011 2012 2013f 2014f
MediaSpendsINRbn
TV Radio Print Cinema Total out-of-home Digital
Media
total INR
bn 156.4 189.5 216.1 233.6 241.8 296.1 333.9 350.7 386.0 434.0
Source: GroupM TYNY, Calendar year numbers

16. Never before has the world changed so fast in such a short time

17. @rajitd
The Velocity Of Change Is Unprecedented

18. @rajitd
A Burning Question For Those Of You
Starting Off On Your Career Path

19. @rajitd
What is the path to success?

20. @rajitd
How Do I Secure The Best Summers?
How Do I Get My Dream Job in Finals?

21. @rajitd
But Remember

22. @rajitd
Reflecting On My Batch From 1997
Great job from campus
Great career
HiLo
Hi
Lo

23. @rajitd
No Single Path To Success, And No
Single Direction

24. @rajitd
What Does The Road To Success Look Like?

25. @rajitd
No Single Path To Success
But if you do get a job in a good company which values you, then it is generally better,
as after a point, recruiters will be vary

26. @rajitd
But Remember…

27. Success In Corporate Life Depends On
Two Factors

28. @rajitd
Is Luck Important?

29. @rajitd
But Luck Is Not In Your Control

30. @rajitd
Focus on things within your control

31. @rajitd
Focus on things within your control

32. @rajitd
Focus on things within your control

33. @rajitd
Focus on things within your control
Cordial Relations

34. @rajitd
Focus on things within your control

35. @rajitd
Build your personal equity

36. @rajitd
Linear Trajectory: No longer the case

37. @rajitd
Life Is Not Always Fair

38. @rajitd
The virtue of patience

39. @rajitd
People join companies, but leave bosses

40. @rajitd
Love Your Job

41. @rajitd
PLC Works In A Job Context As Well

42. @rajitd
Some Of The Companies I Joined Were
Not The Same Companies I Left
HTA

43. @rajitd
And Some Of The Companies I Joined
Do Not Exist Any More
General Entertainment Networks India Pvt Ltd

44. @rajitd
Many of you would work in industries
which have as yet not been invented
Internet Launched In India – 15th
August 1995
Facebook Feb 4, 2004

45. @rajitd
Karmanye Vadhikaraste… Maafaleshu
Kadachana…

46. @rajitd
Your Definition Of Success Will Change
Over Time….

47. @rajitd
Like Mine Has…

48. Thank You!