the deck i presented at Social Media Week Mumbai on 24th Sept 2014...covering 7 social media rules for brands

1. 7 Social Media Rules for Brands
#SMWMumbai 24th Sept'14
Rajdeep Chatterjee
Microsoft India
@rajdeepc

2. There was a time
when the head
would bow only to
God
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3. Today… 
@rajdeepc

4. “It is the first thing I do every
Morning and the last thing
every night”
Everyone
@rajdeepc

5. An average user checks
her smartphone
150 times a day
@rajdeepc

6. Of this 150 times
how many times does the
consumer engage with my brand
@rajdeepc

7. Thumb Rule
1. Think social Think smartphone
@rajdeepc

8. If a bear had to catch
fish…where would
you recommend he
go
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9. To fish where the
fish are…right
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10. Thumb Rules
1. Think social Think smartphone
2. Be where the consumer is, instead of getting
the consumer to where your brand is
@rajdeepc

11. What do fishes do best
Swim away…right
@rajdeepc

12. So do people…
@rajdeepc

13. Thumb Rules
1. Think social Think smartphone
2. Be where the consumer is, instead of getting
the consumer to where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
@rajdeepc

14. When you want to invite
friends to an afternoon of
fun…how do you call them
all
@rajdeepc

15. Or a quiet afternoon with
someone special…how do
you go about it?
@rajdeepc

16. You create a Whatsapp
group…and then fix up a
place to meet right?
@rajdeepc

17. When people don't live in
silos then as a brand we can’t
be offering silo engagements
either…can we?
@rajdeepc

18. Thumb Rules
1. Think social Think smartphone
2. Be where the consumer is, instead of getting the
consumer to where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
4. Life is digital & physical fusion…should it be
different for your brand?
@rajdeepc

19. What’s so special about
Bruce Lee
He trained everyday
…thru the year
@rajdeepc

20. “I fear not the man who has
practiced 10,000 kicks once, but I
fear the man who has practiced one
kick 10,000 times”
@rajdeepc

21. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of
getting the consumer where your brand is
3. Consumers move…chase the consumer’s
companionship not the platform you created
4. Life is digital & physical fusion…should it be different for
your brand?
5. An Always on approach and say a few things to them
repeatedly…in different words but meaning the same
@rajdeepc

22. In a relationship what
do men not do?
@rajdeepc

23. They don’t listen!!
@rajdeepc

24. Every time there is a
conversation what do
guys do?
@rajdeepc

25. They go on a
problem solving
mode!
@rajdeepc

26. Isn't this what most
brands do on social media
1. Strike up a conversation
2. Hear but don’t listen
3. Promptly offer a Solution
@rajdeepc

27. Choices Choices
Choices
@rajdeepc

28. IFTTT If This Then That
@rajdeepc

29. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of getting the
consumer where your brand is
3. Consumers move…chase the consumer’s companionship not the
platform you created
4. Life is digital & physical fusion…should it be different for your brand?
5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same
6. Listen and Adapt to the consumer’s adaptive journeys
@rajdeepc

30. Now will ask you to
ponder over some
thing
@rajdeepc

31. Marketing is about consumer’s
mind…about perceptions…right
@rajdeepc

32. Most brands research
the impact TV has in
driving consumer
perception
@rajdeepc

33. But how many
brands measure
the impact digital
engagement has in
the consumer’s
mind
@rajdeepc

34. Whatever we measure
Grows
@rajdeepc

35. Thumb Rules
1. Think social Think smartphone
2. Think of being where the consumer is, instead of getting the
consumer where your brand is
3. Consumers move…chase the consumer’s companionship not the
platform you created
4. Life is digital & physical fusion…should it be different for your brand?
5. An Always on approach and say a few things to them repeatedly…in
different words but meaning the same
6. Listen and Adapt to the consumer’s adaptive journeys
7. Measure the impact of digital to the brand @rajdeepc

36. Thank You!
Tell me more @rajdeepc