5sep 11 sep
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1) PepsiCo announced plans to launch a new "foods value business" focused on low-cost fortified snacks priced between 2-3 rupees per pack, targeting rural consumers in India. 2) Britannia announced plans to invest 100 crore rupees to set up new plants in Bihar and Odisha to increase production. 3) Coca-Cola launched a new Visual Identity System and logo for the 2010 Commonwealth Games in Delhi to promote the event and healthy and active living.
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coca cola advertising strategies & marketing strategies
1. Coca-Cola and PepsiCo are facing a slowdown in sales growth in India, with Coca-Cola's volume growth dropping to 1% in the recent quarter from 20% the previous year. PepsiCo's volume growth has also declined from double digits last year.
2. The companies are implementing strategies like price cuts, differential pricing, increased trade discounts, and expanding distribution networks to boost volumes. Coca-Cola is reducing prices of 200ml bottles to Rs. 10 from Rs. 11-12.
3. Early and prolonged monsoon rains along with high inflation have dampened demand. However, the companies hope demand will pick up in the upcoming festival season and in rural areas
Ipr Indian Saga Of Wealth Creation
Wealth Creation through Creation of Intellectual Property Rights, By Vijay Pal Dalmia Advocate, IPR Lawyer Delhi High Court, Partner and Head IP & IT Laws Division, Vaish Associates Advocates
Business ethics: Resolving Ethical Dilemmas (Coke and Pepsi)
The presentation is based on a case study. It involves the background check of coke and pepsi and discusses the pestiside residue problems in soft drinks.
Read this answer questions.docx
Coca-Cola has aggressively expanded into India, now one of its largest markets, through acquisitions and marketing. However, it has faced challenges from environmental groups accusing its plants of polluting water sources and products containing unsafe pesticide levels. While Coca-Cola denies wrongdoing and courts lifted bans, it continues to face opposition and was ordered to pay $47 million in damages. It aims to double sales in India by 2020 with $5 billion in additional investments, but faces competition from Pepsi in this growing market.
coca cola
This document provides a summary of the history and profile of Coca-Cola in India. It discusses how Coca-Cola was initially introduced in India in the 1950s and was banned in 1977. It was reintroduced in 1993. It outlines the core brands of Coca-Cola in India including Thums Up, Limca, Maaza, and others. It also briefly discusses Coca-Cola's advertising campaigns and slogans over the years in India as well as some facts about the global reach and production of Coca-Cola products.
Prince new report copy
The document provides an overview of the soft drink industry in India and Pepsi's operations in the country. It discusses how Coca-Cola left India in 1977 due to government regulations, leaving space in the market. Several Indian companies produced cola drinks but Parle was most successful with Thumps Up. In 1990, the government invited Pepsi to enter India. Pepsi has since invested over $500 million and established bottling plants across the country, including one in Jamshedpur with a capacity of 980 bottles per minute. Pepsi aims to be a responsible corporate citizen in India through environmental stewardship and community programs.
bikashdaga-150509035539-lva1-app6891 (2).pdf
The document summarizes the marketing strategies of Coca-Cola, including details about the company's history, operations in India, and marketing mix. It provides an overview of Coca-Cola's product portfolio, pricing approach, distribution channels, and promotional activities. It also includes analyses of Coca-Cola's position using PEST and SWOT frameworks.
Coke SURVEY STUDY
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
Marketing strategies of coca cola company
The document summarizes the marketing strategies of Coca-Cola based on a student project. It discusses Coca-Cola's history and entry into India, acquisition of Parle brands, distribution network, marketing mix including product portfolio, pricing, promotion, and placement. It analyzes Coca-Cola's strategies using PEST and SWOT frameworks. The key highlights are Coca-Cola's wide product range, effective distribution, brand ambassadors, and adapting to local regulations and consumer preferences.
Ankit report
This document is a summer training project report submitted by Ankit Kumar Singh for Hindustan Coca-Cola Beverages Pvt. Ltd. It provides an overview of Coca-Cola's history since its founding in 1886. It also discusses the soft drink industry and Coca-Cola's presence in India, including its vision, mission, and bottling operations. The report appears to analyze Coca-Cola's competitive positioning and retailers' opinions in Hyderabad through data collection and interpretation.
Itc presentation
ITC Limited is an Indian conglomerate founded in 1910 with diversified businesses in FMCG, hotels, paper, and agribusiness. It employs over 29,000 people across India. ITC is known for its sustainable practices and has initiatives like e-Choupal, which empowers farmers through internet access. ITC has numerous brands like Aashirvaad, Classmate, and Hotel Welcome. It focuses on social and environmental responsibility and has received several awards for its transformational rural programs and sustainable operations.
COCA-COLA.pptx
COCA-COLA Presentation 1) Company profile 2) History 3)Logo Evolution 4) Change in Packaging 5) Tagline Evolution 6) SWOT 7) PESTLE
8)Competitors 9)PLC...
Coke india case
Sanjiv Gupta, the new CEO of Coca-Cola India, was dealing with a crisis just six weeks into his role. An environmental group published test results finding pesticide levels in Coke and Pepsi products in India exceeded global standards by 30-36 times. In response, the Indian government banned Coke and Pepsi sales and launched investigations. Coke's stock prices dipped as sales dropped 30-40% in two weeks, threatening Coke's market leadership in India. Gupta had to determine how to respond to protect the company's brands and $1 billion market share in India.
PROJECT REPORT ON CADBURY.pdf
Cadbury is a British confectionery company founded in 1824. In 2003, worms were found in some Cadbury Dairy Milk bars in India, hurting sales and reputation. To recover, Cadbury launched Project Vishwas, educating retailers on storage. It changed packaging, adding double wrapping. Cadbury hired Amitabh Bachchan for ads to regain consumer trust. These efforts helped sales and reputation recover over the following year.
Coca-Cola is a brand name known throughout the entire world. It .docx
Coca-Cola is a brand name known throughout the entire world. It covers 60 percent of the $1.6 billion soft drink market. In 2006–2007, Coca-Cola faced some difficult challenges in the region of Kerala, India. The company was accused of using water that contained pesticides in its bottling plants in Kerala. An environmental group, the Center for Science and Environment (CSE), found 57 bottles of Coke and Pepsi products from 12 Indian states that contained unsafe levels of pesticides.1
The Kerala minister of health, Karnataka R. Ashok, imposed a ban on the manufacture and sale of Coca-Cola products in the region. Coca-Cola then arranged to have its drinks tested in a British lab, and the report found that the amount of pesticides found in Pepsi and Coca-Cola drinks was harmless to the body.2 Coca-Cola then ran numerous ads to regain consumers’ confidence in its prod- ucts and brand. However, these efforts did not satisfy the environmental groups or the minister of health.
India’s Changing Marketplace
During the 1960s and 1970s, India’s economy faced many challenges, growing only an average of 3–3.5 percent per year. Numerous obstacles hindered foreign companies from investing in India, and many restrictions on economic activ- ity caused huge difficulties for Indian firms and a lack of interest among foreign investors. For many years the govern- ment had problems implementing reform and overcoming bureaucratic and political divisions. Business activity has traditionally been undervalued in India; leisure is typically given more value than work. Stemming from India’s colonial legacy, Indians are highly suspicious of foreign investors. Indeed, there have been a few well-publicized disputes between the Indian government and foreign investors.3
More recently, however, many Western companies are finding an easier time doing business in India.4 In 1991, political conditions had changed, many restrictions were eased, and economic reforms came into force. With more than 1 billion consumers, India has become an increasingly attractive market.5 From 2003–2006, foreign investment doubled to $6 billion. Imported goods have become a status symbol for the burgeoning middle class.6
Coca-Cola has been targeting India for potential growth, as Indians consume an average of 12 eight-ounce beverages per year. In comparison, Brazil consumers drink roughly 240 beverages per year on average. Despite the relatively low amount of beverages consumed by India on average, India has been one of Coke’s best emerging market plays.
During the January to March period of 2012, sales in India increased 20 percent. This compares very favorably with Coca-Cola’s other emerging market operations in China (9 percent growth over the same period) and Brazil (4 percent growth over the same period). As part of the investment plan, Coca-Cola plans to expand capacity at all 13 of its bottling plants, which should help expand the company’s distribution throughout the country. Coca-Cola is ai.
Hindustan coca cola beverages pvt
This document contains the table of contents for a report on Hindustan Coca Cola Beverages Pvt. Ltd. in Tirupati, Chittoor. It outlines the sections to be included such as an introduction, company profile, products and pack sizes, mission, and SWOT analysis. It also acknowledges the support provided by managers at the Coca Cola company and faculty at SVCET College. The introduction provides background on the soft drink industry in India and factors affecting Coca Cola's business.
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BRAND AWARENESS & SALES OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD PRODUCTS
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coca cola advertising strategies & marketing strategies
coca cola advertising strategies & marketing strategies
Business ethics: Resolving Ethical Dilemmas (Coke and Pepsi)
Business ethics: Resolving Ethical Dilemmas (Coke and Pepsi)
Coca-Cola is a brand name known throughout the entire world. It .docx
Coca-Cola is a brand name known throughout the entire world. It .docx
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Facebook plans to launch a web-based email service called "Project Titan" to compete with Gmail, offering @facebook.com addresses. Agro Tech Foods sold its Rath vanaspati brand to Cargill India to focus on higher-margin products. The Delhi High Court rejected a PepsiCo appeal against Heinz, ruling that terms like "rehydrate" used on their drinks are generic and cannot be claimed. Kelloggs plans to introduce more affordable cereal products in India, like smaller and lower-priced packs of Cornflakes and Chocos.
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Tata Global Beverages acquired a minority stake in US bottled water company Activate, re-entering the vitamin water space. This aligns with Tata's strategy to focus on health and wellness beverages as tea consumption declines. Previously, Tata had sold its stake in Glaceau to Coca-Cola for $1.2 billion. It has spent over $1.5 billion in the last decade acquiring over 10 overseas beverage firms.
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A trip to Birmingham
Birmingham is the second most populous metropolitan area in the UK, located in the West Midlands county of England. It was a center of the Industrial Revolution and developed into a major commercial hub. Birmingham has three universities and is known for conferences, retail, and events. The Big City Plan aims to make Birmingham one of the top 20 most livable cities in the world within 20 years.
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Coca Cola will invest Rs 550 crore to set up a new bottling plant in Karnataka, India. Tata Motors will launch its new crossover vehicle, the Aria, within a month and expects to price it around Rs 10 lakh. Apple launched the iPhone 4 in China and opened two new stores in Beijing and Shanghai. The dispute between Emami and the producers of Dabangg over the use of Zandu Balm in promotions was settled out of court.
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Rasna launched a new glucose-based health drink called Rasna Glucose Plus as it looks to enter the health drinks segment and double its fast food chain Devil's Workshop. It will price the drink below Rs. 10 to target the rural market. Coca-Cola is also launching affordable health drinks in India. Punjab's first mega food park will be developed in Fazilka with an investment of up to Rs. 150 crore. Colgate Palmolive received approval to merge its subsidiary CC Health Care Products. HUL's success in India is making it a talent hub for Unilever's overseas markets. Bisleri chairman Ramesh Chauhan launched a PET recycling initiative that collects 1
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5sep 11 sep
- 1. 5 SEP- 11 SEP,2010 NEWS TIME