Rasna launched a new glucose-based health drink called Rasna Glucose Plus as it looks to enter the health drinks segment and double its fast food chain Devil's Workshop. It will price the drink below Rs. 10 to target the rural market. Coca-Cola is also launching affordable health drinks in India. Punjab's first mega food park will be developed in Fazilka with an investment of up to Rs. 150 crore. Colgate Palmolive received approval to merge its subsidiary CC Health Care Products. HUL's success in India is making it a talent hub for Unilever's overseas markets. Bisleri chairman Ramesh Chauhan launched a PET recycling initiative that collects 1

1. NEWS TIME 29 AUGUST- 4 SEPTEMBER,2010

3. This health drink is specially targeted at children and will provide nutrients and supplements

4. Company's strategy focusing on the mass market and mainly in the rural segment, Rasna will not keep the price of the new product above Rs 10.

5. Rasna joins the likes of companies such as Coca-Cola which are preparing to launch mass market products in the health segment.

7. Colgate Palmolive gets HC nod to merge with CC Health Care Consumer goods major Colgate Palmolive has received the judicial approval to merge its wholly owned subsidiary, CC Health Care Products with itself. The High Court of Judicature at Andhra Pradesh has sanctioned the scheme of amalgamation of CC Health Care Products by its order dated August 11, 2010 Colgate Palmolive had applied to the High Court for the amalgamation with the company from April 01, 2009, which has finally become effective from Sep 1,2010.

8. HUL's India operations become talent hub for overseas business Faced with stagnancy in the US and Western Europe, Unilever, the world’s third-largest food and consumer-goods company, is looking at Asia, Africa, Central and Eastern Europe (AAC) as its prime growth driver. In 2009, these markets accounted for 50% of Unilever’s revenues of $39 billion. Current Unilever CEO Paul Polman is encouraging other markets to replicate HUL’s strategy of having an array of brands at various price points — for example, in detergents , HUL offers Wheel, Rin, Surf and Surf Ultra. This lets consumers trade down or up, depending on their reading of the economy

9. Bisleri boss RameshChauhan plots new rags-to-riches story Bisleri International chairman, RameshChauhan stepped in and built a partnership with rag pickers, announced attractive prices for PET garbage, commissioned collection centres, purchased about 5000 kg every month, processed it and sold it to companies like Reliance Industries. His intervention birthed an entire PET recycling ecosystem that now collects about 1,200 tonnes of PET waste from Mumbai’s streets every day, according to industry estimates. Another 700 tonnes are collected from the rest of Maharashtra.

10. After Huawei, ZTE bags 300-cr BSNL contract After China’s Huawei clinched a plum 3G network equipment contract from Tata Teleservices, it was rival ZTE Corp’s turn to land a 300-crore contract to supply WiMax systems to state-owned Bharat Sanchar Nigam Ltd (BSNL) for its broadband rollout. Supply the gamut of WiMax systems to hasten BSNL’s WiMax broadband rollout over the next six months valued at 300 crore.

11. RishadPremji is Wipro's new strategy boss RishadPremji, one of the heirs to AzimPremji’s nearly $17-b empire, will get a chance to prove his management mettle at the top echelons of Wipro after he was appointed chief strategy officer of India’s third-biggest software services exporter. 33-year-old Rishad, widely perceived as MrPremji’s successor at Wipro, will chart future strategy, identify new business areas and help draw up a vision plan. He will report to the joint CEOs, Suresh Vaswani and GirishParanjpe.