I Hate the Term CRM. It Sounds Like an Acronym for a Disease.Emily H. Griebel
Emily Griebel, Integration Architect at McKee Wallwork & Company, shares her thoughts on why CRM programs should be designed to foster customer relationships, not manage them. Takeaways from her presentation will include how to:
- Better court your customers
- Utilize marketing channels appropriately
- Treat customers like they want to be treated
I Hate the Term CRM. It Sounds Like an Acronym for a Disease.Emily H. Griebel
Emily Griebel, Integration Architect at McKee Wallwork & Company, shares her thoughts on why CRM programs should be designed to foster customer relationships, not manage them. Takeaways from her presentation will include how to:
- Better court your customers
- Utilize marketing channels appropriately
- Treat customers like they want to be treated