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Marketo Address. Marketo + Adobe - Better Together

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  • 4. © 2018 Adobe. All Rights Reserved. INDUSTRY-LEADING ACCOUNT SCORING & LEAD MANAGEMENT: Based on a richer behavioral data set and a scaled AI/ML approach Adobe + Marketo Together: EXTENSIVE PARTNER ECOSYSTEM: Marketo brings 550+ partners to the overall Adobe ecosystem, deepening its B2B capability COMPREHENSIVE CAMPAIGN ORCHESTRATION: Access to an intelligent and scaled repository of approved assets CROSS-CHANNEL PERSONALIZATION AT SCALE: Best-in-class A/B testing and 1:1 personalization capabilities ACCOUNT-BASED MARKETING & ADVERTISING: Account-level insights and predictive intelligence ADVANCED MARKETING ANALYTICS & MULTI-TOUCH ATTRIBUTION: Comprehensive marketing measurement, from lead to revenue